LV= life insurance

LV life insurance review

Liverpool Victoria, commonly referred to as LV, is one of the UK’s leading financial service providers with over 5.8 million customers.

They operate within the personal insurance sector, offering different types of cover including home, car and travel insurance.

LV also offer life insurance and their policies are available through us here at Reassured.

Let’s review LV’s life insurance offerings to see whether or not it’s the right cover for you.


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LV policy types

LV offers two types of life insurance; level term and decreasing term.

Both of these policy types run for a set period of time (or term) and if you were to pass away during this, a cash lump sum will be issued to your loved ones.

The key difference between the level and decreasing policies is the pay out sum.

The sum assured from level term cover holds its value throughout the policy, meaning that if you were to die 2 or 20 years into the policy, your loved ones will receive the same amount.

With decreasing term life insurance, however, the sum assured decreases over time. Meaning that the later into the policy you die, the lesser amount your loved ones will receive.

This tends to be the cheaper option of the two and is designed to cover the balance of a repayment mortgage.

With either option it’s possible to outlive your policy. When this happens no pay out is issued and the cover expires.

Single vs joint policy

Both LV life insurance policy types are available as single or joint policies.

Generally speaking, you can save around -25% when taking out a joint policy as opposed to two singles.

However, a joint policy will only pay out once, meaning that when the first partner dies, a pay out is made but the surviving partner is left unprotected.

This will require them to take out a new policy at an older age, at which point they’re likely to experience an increase in premiums.

Equally, if your policy is intended to protect your dependants and both you and your partner die simultaneously, only one pay out will be made.

This sum assured may not be significant enough to cover the cost of losing both parents.

Therefore, it’s important to consider whether or not a joint policy would offer the level of protection you require.

LV policy criteria

Like most insurers, LV have certain age criteria you must meet in order to be eligible for cover with them.

LV accept life insurance applications from anyone aged between 17 and 79 years.

This is younger than most insurers which won’t accept applications unless you’re aged 18 or over.

For both level term and decreasing term policies, they offer a term length of 5 – 54 years. This will be determined by what it is you’re looking to protect.

The term you choose must cease before your 85th birthday if not, it’ll be declined.


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LV policy details

Life insurance with LV starts from £5 a month, depending on your personal circumstances, and includes terminal illness cover as standard.

This means that if you were diagnosed with a terminal illness and given less than 12 months to live, you’ll receive an early pay out.

These funds could help you pay for expensive medical treatment, adapt your home or simply enjoy your time with friends and family.

Premiums are fixed with all LV policies meaning that you’ll not experience an increase in the monthly amount you pay during the policy.

Once a claim has been filed and a decision has been reached, LV aim to have the sum assured paid within 3 days.

LV over 50 life insurance

LV previously supplied life insurance for those over the age of 50; a product called 50 Plus. Unfortunately, they no longer provide this type of cover.

Their standard term life insurance will take applicants from the age of 79 and will provide cover until the age of 89.

Therefore, they do still offer a solution for those in later life, although it could work out very expensive.

However, if you’re looking for a specific over 50s policy which guarantees acceptance and requires no medical information, it’s best to consider plans from another insurer.

Those who already have a 50 Plus plan in place can still make a claim, providing the terms of the policy are still valid.

£75 gift voucher offer

LV offers a £75 John Lewis & Partners gift voucher to all new customers which apply for a policy directly through their website.

Summary of LV’s £75 gift voucher:

Whilst free gifts can tempt you towards choosing a specific insurer, it’s important to consider the overall suitability of the policy in question.

Given that the term of your policy could last up to 45 years, £75 is unlikely to make a significant difference across this time span.

The best way of determining both the right policy at the right price is to compare quotes from multiple providers.


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LV= Doctors Services

LV= Doctors Services is an online app which provides users with remote access to medical professionals and digital prescriptions.

This subscription is available as soon as your policy begins and comes with a number of their policies; however, the types are very specific.

LV= Doctors Services is only available to those who purchase life insurance and critical illness cover together directly through LV or those who purchase life insurance via an independent financial advisor.

This means that if you were to purchase life insurance alone (no critical illness cover included) directly from the LV website, you wouldn’t be eligible for the subscription.

Conversely, if you were to purchase life insurance alone through an independent financial advisor you’d be eligible but not if you were to use a non-advised broker, like Reassured.

As with the £75 voucher, the key importance lies with finding the right protection, at the right price.

Critical illness cover

LV life insurance policies are available with critical illness cover at an extra cost.

This additional layer of protection starts from £5 a month and offers cover against 63 different medical conditions.

If diagnosed with a serious, yet non-terminal illness, critical illness cover will provide a lump sum pay out to help fund private medical treatment, adaptations to your home or cover the loss of income.

LV critical illness cover also provides £25,000 of cover for your children. Meaning, if your child is diagnosed with a serious illness, your policy will also provide you with a pay out.

Compare LV quotes against industry leaders

The monthly cost of premiums differs significantly between providers, so it’s essential to ensure you compare quotes to obtain the most cost-effective policy.

At Reassured, we provide life insurance quotes from leading life insurance providers, including LV.

Simply provide us with all of the necessary information and we’ll supply you with a range of quotes.

We’ll also provide you with all the information and support you need to make an informed decision.

And the best part – Our award-winning service is completely free!


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