Asda funeral plan, (can I get one?)

An Asda funeral plan doesn’t exist - in fact, funeral plans aren’t currently available with any supermarket brand.

However, you can purchase a funeral plan through our FCA registered broker service.

We compare multiple funeral plans to help you find the most suitable option.

Our funeral plans offer flexible payment options and are approved by the Funeral Planning Authority (FPA).

Get in touch with our award-winning team to secure your funeral plan from just £20.38* a month.

Asda has never provided funeral plans and may have been confused with the Asda over 50 plan with funeral benefit option.

Read on to learn more about funeral plans and the funeral benefit option...

Asda over 50 plan with funeral benefit option

The Asda over 50 plan or Asda over 50 life plan was an over 50 life insurance policy provided by LV=.

This type of policy is no longer available to new customers, as with all their other life insurance products.

Applicants were guaranteed acceptance aged between 50 - 80, (over 50 plans arranged through Reassured have an upper age limit of 85).

An Asda over 50 plan provided cover between £650 - £10,000.

It was possible to have multiple Asda over 50 plans with a maximum cover amount of £25,000, however, this would require multiple premium payments.

A cash lump sum pay out of the cover amount was guaranteed upon your passing.

The funeral benefit option could’ve been applied to the Asda over 50 plan so that the proceeds were paid directly to a funeral provider, (instead of to your loved ones).

It’s possible to arrange an over 50 plan without funeral benefit option through Reassured with a higher cover amount of £25,000, for just one premium.

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Asda over 50 plan with funeral benefit option cost

A funeral benefit option costs nothing extra, but you’d still have to pay a monthly premium for the Asda over 50 plan.

Cost of your premiums were calculated based on your age and level of cover - no medical information is required.

The cost would also depend on whether you chose uncapped or capped monthly premiums.

Uncapped monthly premiums were cheaper (from £5 per month), but there was the risk you could pay more into the policy than was paid out.

Capped monthly premiums were more expensive (from £15 per month), but guaranteed that you wouldn’t pay more in than was paid out.

If you had multiple Asda over 50 plans, the maximum premium would be £100.

Over 50 plans arranged through Reassured start from 20p-a-day, get in touch with our award-winning team to find out more.

What is a funeral benefit option?

Over 50 plans are commonly taken out to cover funeral costs, which is why some insurers give you the option to add a funeral benefit free of charge.

It means upon your passing, proceeds from the over 50 plan are paid directly to a specified funeral provider to pay for your funeral services.

A funeral benefit provides you with peace of mind that the proceeds are spent on your funeral.

Whereas an over 50 plan, without the funeral benefit option, provides a cash pay out for loved ones to spend as they wish.

Insurers entice you to add on the funeral benefit by offering a small contribution towards your funeral costs, (paid by the funeral provider).

The contribution varies but many offer £250 or £300.

Asda funeral benefit option

The Asda funeral benefit option worked in the same way as any other.

They had chosen to partner with Dignity funerals, who have over 750 branches across the UK.

This meant that loved ones would have to use a Dignity funeral director to carry out your funeral.

The Asda funeral benefit option came with an additional £300 guaranteed contribution.

This had changed from 10% the year before when you could have received an additional 10% of the cost of the funeral or 10% of the cash lump sum up to £1,000.

The full cash lump sum of £10,000 and the £300 contribution would provide plenty to cover funeral costs.

If the cash lump sum and contribution couldn’t cover all the funeral costs, then these would need to be paid by loved ones or your estate.

The waiting period for an Asda over 50 plan with funeral benefit option was just 12 months, so after this, you were covered for all manners of death.

The waiting period (or qualifying period)

A funeral benefit option is subject to the waiting period - one of the conditions of an over 50 plan.

This is the first 12 or 24 months of the policy (depending on the insurer) where the cover isn’t valid for death by natural causes.

During this period, if you pass away of natural causes the pay out and the funeral benefit won’t be issued.

Instead, only the premiums paid into the policy would be returned to your loved ones.

The Asda plan - Small print

  • If both the cash lump pay out and the additional £300 contribution was more than the cost of the funeral, then the £300 would be deducted from the actual funeral cost (and any funds remaining would be returned to your estate)
  • It was possible to have multiple Asda over 50 plans with benefit option, but you’d only be entitled to the £300 contribution once from the same provider
  • If you cancelled the Asda over 50 plan with funeral benefit option you would lose all premiums paid and a claim couldn’t be made when you passed away
  • If your loved ones chose to arrange your funeral with another provider, then they wouldn’t receive the additional £300 contribution and the proceeds from the policy would be paid to your estate instead of Dignity
  • If you passed away of natural causes within the first 12 months, then a full pay-out wouldn’t be made to Dignity and any premiums paid into the policy would be returned to your estate

The Asda plan - Pros and cons 


  • You could decide at any time to remove the funeral benefit option without charge
  • You could choose to have capped premium payments so that you didn’t pay more into the policy than what is paid out
  • You’d still be entitled to the additional £300 contribution from Dignity if you passed away during the waiting period. (But your plan would no longer be in place, and loved ones would have to cover your funeral costs)
  • The total cover amount for the Asda over 50 plan with benefit option was £10,000 and along with the £300 contribution this amount was sufficient to cover all the associated costs of dying, which currently add up to £9,493[1]


  • Any proceeds from your policy not used for your funeral would be returned to your estate from Dignity and not as a cash lump sum to loved ones. This means that loved ones would have to wait for probate to release the funds (which can take months and sometimes years). As part of your estate, these funds would also be subject to inheritance tax (IHT)
  • The £300 contribution may have seemed enticing initially, but this amount is vulnerable to rising funeral costs (a funeral will cost £1000 more in just 5 years time)
  • With an Asda uncapped over 50 plan it’s possible to pay in more than is paid out. In which case, the £300 contribution would seem quite insignificant
  • Capped premiums could be more expensive and again mitigate the benefit of the contribution

Funeral plan vs funeral benefit option

As mentioned, it’s not possible to take out an Asda funeral plan, or an Asda over 50 plan with funeral benefit option.

It’s also important to mention here that these are both very different products.

A funeral benefit is an extension of an over 50 life insurance policy, whereas a funeral plan is an actual product in itself.

Here are the key differences between each cover type:

Funeral plan Funeral benefit option
Your preference of funeral provider and funeral director Funeral provider is specified by the insurer
Shop around for a plan that suits your budget The specified funeral provider may not be the best value
Freeze rising funeral costs; funeral provider guarantees services Free funeral provider contribution up to £300 but vulnerable to inflation
Arrange your own funeral with support of the funeral director Loved ones arrange your funeral with support of the funeral director
Control over expenditure of your funeral Loved ones may spend unnecessarily on your funeral
Flexible cancellation policy Flexible cancellation policy
Guaranteed acceptance regardless of health or age Guaranteed acceptance for applicants aged 50 – 85 (depending on the insurer)
No medical No medical
Fixed cost (you know how much you’ll pay upfront) £300 contribution loses value if you pay more into the over 50 plan than is paid out
Pay only for the services you want Loved ones may spend unnecessarily on your funeral

Rising funeral costs

The cost of a funeral today is on average £4,417 in the UK.

In the last decade, funeral costs have risen 62%, whereas our weekly wages have risen by just 22.6%.

Future projections have shown an ongoing increase so that we could be paying another £1,000 more for a funeral in just 5 years.

But there is a way to avoid this alarming rise in funeral costs, by taking out a funeral plan.

With a plan in place, you can protect loved ones financially by freezing the cost of today’s funeral.

Funeral plan providers offer to cover all your funeral costs no matter how much prices rise.

Providing you with peace of mind that when the time comes, your loved ones are protected from the financial strain of a funeral.

An over 50 plan with funeral benefit option doesn’t come with this benefit.

Read our in-depth article on the pros and cons of prepaid funeral plans »

The cover amount remains the same throughout the policy, so your pay out and funeral provider contribution are vulnerable to rising costs.

With some providers, you can opt to have an increasing cover amount in line with inflation (RPI).

However, funeral costs are rising quicker than inflation and your loved ones may still have to use more of the cash pay out towards your funeral.

Planning your own funeral

A funeral plan also allows you to make your own funeral arrangements, removing this additional pressure from loved ones.

You can plan out the ceremony to your preference with support from your funeral director.

With an over 50 plan with funeral benefit option, your family would have to make all the arrangements with the funeral director.

Your individual circumstances

There are various factors that’ll determine the best solution for you.

This may include your age, smoking status and budget.

For example, it’s possible to secure up to £25,000 of cover for an over 50 plan with funeral benefit option (if you’re aged 50 - 85).

However, the older you are or if you’re a smoker, the less amount of cover you could achieve and the more expensive your premiums.

The minimum cover amount could be as low as £650, and even with the funeral provider contribution, won’t cover the average funeral cost.

It’s at this point you may consider a funeral plan which guarantees acceptance regardless of your age or smoking status.

Asda funeral plan for colleagues

As mentioned, Asda are no longer providing over 50 plans with funeral benefit option and an Asda funeral plan doesn’t exist.

Asda employees used to receive life cover as an additional benefit, but a funeral plan wasn’t an option.

Even so, they could still make a huge difference to their loved one’s financial future.

Funeral plans are available at a range of prices and the cost can be spread into affordable monthly payments.

Get in touch with our award-winning funeral plan team today to arrange your funeral plan.

Asda over 50 funeral plan

Unfortunately, an Asda over 50 funeral plan doesn’t exist either.

But it's possible to secure a funeral plan for over 50s only with some providers, such as Dignity.

However, someone over 50 will have the same funeral options as anyone under 50.

The Asda over 50 funeral plan may be confused with the Asda over 50 plan with funeral benefit option.

You can still secure a funeral plan or an over 50 plan using our FCA registered broker service.

Contact our dedicated team today to arrange your family’s financial protection.

Existing Asda over 50 plan customers

Existing customers can use the following contact details if they any queries regarding their policy:

Or to make a claim:

Funeral plans purchased through Reassured

Asda funeral plans aren’t available, but funeral plans can be purchased using our award-winning, FCA registered broker service.

Why arrange a funeral plan through us?

Not only are all our funeral plans FPA approved, but they also come with the following benefits:

  • Guarantee to cover your funeral services (included in the plan), no matter how much funeral prices rise
  • Guarantee to cover your funeral services after 12 months of taking out the plan
  • Allow you to spread the cost up to 25 years, or pay in full

Arrange your funeral plan with Reassured today from just £20.38 per month.

Compare multiple funeral plans

Our award-winning team at Reassured can save you time and money by comparing funeral plans on your behalf.

We can also answer any questions you have and provide all the information you need to make an informed decision.

What's more, we don't charge you a fee to use our broker service.

All our funeral plans are approved by Funeral Planning Authority (FPA), for that the extra peace of mind your selfless investment is protected.

Get in touch to compare quotes, discuss your options and secure your loved ones financial future.



*£20.38 per month includes a £75 discount only available to Co-op members, based on a 50-year-old purchasing a Simple Funeral Plan at £3,220 after discount with 25 years payment term (total amount payable £6,115.40), as of 20th November 2020

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Our Providers

At Reassured, we will provide you with quotes from Co-op Funeral Care, Dignity Funeral Services and Simplicity Cremations.

All of the funeral plans we provide are fully regulated by the Funeral Planning Authority (FPA) ensuring you and your money are protected.

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