Asda funeral plan, (can I get one?)

An Asda funeral plan doesn’t exist – in fact, funeral plans aren’t currently available with any supermarket brand.

However, you can purchase a funeral plan through our FCA registered broker service.

We compare multiple funeral plans to help you find the most suitable option.

All our plans are FPA approved and come with a best price guarantee*.

Get in touch with our award-winning team to secure your funeral plan from just £19.81** a month.

Asda has never provided funeral plans and may have been confused with the Asda over 50 plan with funeral benefit option.

Read on to learn more about funeral plans and the funeral benefit option…

Asda over 50 plan with funeral benefitAsda over 50 plans & funeral benefit option

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Asda over 50 plan with funeral benefit option

The Asda over 50 plan or Asda over 50 life plan was an over 50 life insurance policy provided by LV=.

This type of policy is no longer available to new customers, as with all their other life insurance products.

Applicants were guaranteed acceptance aged between 50 – 80, (over 50 plans arranged through Reassured have an upper age limit of 85).

An Asda over 50 plan provided cover between £650 – £10,000.

It was possible to have multiple Asda over 50 plans with a maximum cover amount of £25,000, however, this would require multiple premium payments.

A cash lump sum pay out of the cover amount was guaranteed upon your passing.

The funeral benefit option could’ve been applied to the Asda over 50 plan so that the proceeds were paid directly to a funeral provider, (instead of to your loved ones).

It’s possible to arrange an over 50 plan without funeral benefit option through Reassured with a higher cover amount of £25,000, for just one premium.

Asda over 50 plan with funeral benefit option cost

A funeral benefit option costs nothing extra, but you’d still have to pay a monthly premium for the Asda over 50 plan.

Cost of your premiums were calculated based on your age and level of cover – no medical information is required.

The cost would also depend on whether you chose uncapped or capped monthly premiums.

Uncapped monthly premiums were cheaper (from £5 per month), but there was the risk you could pay more into the policy than was paid out.

Capped monthly premiums were more expensive (from £15 per month), but guaranteed that you wouldn’t pay more in than was paid out.

If you had multiple Asda over 50 plans, the maximum premium would be £100.

Over 50 plans arranged through Reassured start from 20p-a-day – get in touch with our award-winning team to find out more.

What is a funeral benefit option?

Over 50 plans are commonly taken out to cover funeral costs, which is why some insurers give you the option to add a funeral benefit free of charge.

It means upon your passing, proceeds from the over 50 plan are paid directly to a specified funeral provider to pay for your funeral services.

A funeral benefit provides you with peace of mind that the proceeds are spent on your funeral.

Whereas an over 50 plan, without the funeral benefit option, provides a cash pay out for loved ones to spend as they wish.

Insurers entice you to add on the funeral benefit by offering a small contribution towards your funeral costs, (paid by the funeral provider).

The contribution varies but many offer £250 or £300.

Asda funeral benefit option

The Asda funeral benefit option worked in the same way as any other.

They had chosen to partner with Dignity funerals, who have over 750 branches across the UK.

This meant that loved ones would have to use a Dignity funeral director to carry out your funeral.

The Asda funeral benefit option came with an additional £300 guaranteed contribution.

This had changed from 10% the year before when you could have received an additional 10% of the cost of the funeral or 10% of the cash lump sum up to £1,000.

The full cash lump sum of £10,000 and the £300 contribution would provide plenty to cover funeral costs.

If the cash lump sum and contribution couldn’t cover all the funeral costs, then these would need to be paid by loved ones or your estate.

The waiting period for an Asda over 50 plan with funeral benefit option was just 12 months, so after this, you were covered for all manners of death.

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The waiting period (or qualifying period)

A funeral benefit option is subject to the waiting period – one of the conditions of an over 50 plan.

This is the first 12 or 24 months of the policy (depending on the insurer) where the cover isn’t valid for death by natural causes.

During this period, if you pass away of natural causes the pay out and the funeral benefit won’t be issued.

Instead, only the premiums paid into the policy would be returned to your loved ones.

The Asda plan – Small print

The Asda plan – Pros and cons 


Funeral plans arranged through Reassured guarantee to cover your funeral costs if you pass away after the first 12 monthly payments and before the plan is fully paid off.***


Funeral plan vs funeral benefit option

As mentioned, it’s not possible to take out an Asda funeral plan, or an Asda over 50 plan with funeral benefit option.

It’s also important to mention here that these are both very different products.

A funeral benefit is an extension of an over 50 life insurance policy, whereas a funeral plan is an actual product in itself.

Here are the key differences between each cover type:

Funeral planFuneral benefit option
Your preference of funeral provider and funeral directorFuneral provider is specified by the insurer
Shop around for a plan that suits your budgetThe specified funeral provider may not be the best value
Freeze rising funeral costs; funeral provider guarantees servicesFree funeral provider contribution up to £300 but vulnerable to inflation
Arrange your own funeral with support of the funeral directorLoved ones arrange your funeral with support of the funeral director
Control over expenditure of your funeralLoved ones may spend unnecessarily on your funeral
Flexible cancellation policyFlexible cancellation policy
Guaranteed acceptance regardless of health or ageGuaranteed acceptance for applicants aged 50 – 85 (depending on the insurer)
No medicalNo medical
Fixed cost (you know how much you’ll pay upfront)£300 contribution loses value if you pay more into the over 50 plan than is paid out
Pay only for the services you wantLoved ones may spend unnecessarily on your funeral


Rising funeral costs

The cost of a funeral today is on average £4,417 in the UK.

In the last decade, funeral costs have risen 62%, whereas our weekly wages have risen by just 22.6%.

Future projections have shown an ongoing increase so that we could be paying another £1,000 more for a funeral in just 5 years.

But there is a way to avoid this alarming rise in funeral costs, by taking out a funeral plan.

With a plan in place, you can protect loved ones financially by freezing the cost of today’s funeral.

Funeral plan providers offer to cover all your funeral costs no matter how much prices rise.

Providing you with peace of mind that when the time comes, your loved ones are protected from the financial strain of a funeral.

An over 50 plan with funeral benefit option doesn’t come with this benefit.

Read our in-depth article on the pros and cons of prepaid funeral plans » 

The cover amount remains the same throughout the policy, so your pay out and funeral provider contribution are vulnerable to rising costs.

With some providers, you can opt to have an increasing cover amount in line with inflation (RPI).

However, funeral costs are rising quicker than inflation and your loved ones may still have to use more of the cash pay out towards your funeral.

Planning your own funeral

A funeral plan also allows you to make your own funeral arrangements, removing this additional pressure from loved ones.

You can plan out the ceremony to your preference with support from your funeral director.

With an over 50 plan with funeral benefit option, your family would have to make all the arrangements with the funeral director.

Your individual circumstances

There are various factors that’ll determine the best solution for you.

This may include your age, smoking status and budget.

For example, it’s possible to secure up to £25,000 of cover for an over 50 plan with funeral benefit option (if you’re aged 50 – 85).

However, the older you are or if you’re a smoker, the less amount of cover you could achieve and the more expensive your premiums.

The minimum cover amount could be as low as £650, and even with the funeral provider contribution, won’t cover the average funeral cost.

It’s at this point you may consider a funeral plan which guarantees acceptance regardless of your age or smoking status.

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Asda funeral plan for colleagues

As mentioned, Asda are no longer providing over 50 plans with funeral benefit option and an Asda funeral plan doesn’t exist.

Asda employees used to receive life cover as an additional benefit, but a funeral plan wasn’t an option.

Even so, they could still make a huge difference to their loved one’s financial future.

Funeral plans are available at a range of prices and the cost can be spread into affordable monthly payments.

Get in touch with our award-winning funeral plan team today to arrange your funeral plan.

Asda over 50 funeral plan

Unfortunately, an Asda over 50 funeral plan doesn’t exist either.

In fact, it’s only possible at the moment to secure a funeral plan for those of any age.

Which means someone over 50 will have the same funeral options as anyone under 50.

The Asda over 50 funeral plan may be confused with the Asda over 50 plan with funeral benefit option.

You can still secure a funeral plan or an over 50 plan using our FCA registered broker service.

Contact our dedicated team today to arrange your family’s financial protection.

Existing Asda over 50 plan customers

Existing customers can use the following contact details if they any queries regarding their policy:

Or to make a claim:

Funeral plans purchased through Reassured

Asda funeral plans aren’t available, but funeral plans can be purchased using our award-winning, FCA registered broker service.

Why arrange a funeral plan through us?

Not only are all our funeral plans FPA approved, but they also come with the following benefits:

Arrange your funeral plan with Reassured today from just £19.81** per month.

Compare multiple funeral plans

Our award-winning team at Reassured can save you time and money by comparing funeral plans on your behalf.

We can also answer any questions you have and provide all the information you need to make an informed decision.

What’s more, we don’t charge you a fee to use our broker service.

All our funeral plans are approved by Funeral Planning Authority (FPA), for that the extra peace of mind your selfless investment is protected.

Get in touch to compare quotes, discuss your options and secure your loved ones financial future.

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*Terms and Conditions apply. Not applicable if paying by instalment plan.

**Equated to a £165 discount only available to Co-op members. Based on a 50 year old purchasing a Simple Funeral Plan at £3,295 with 25 years payment term.

***If paying by instalments, and you pass away after 12 successful monthly payments.



Our providers

At Reassured, we will provide you with quotes from Co-op funeral care, as well as any information required regarding the best funeral plans.

This allows you to make a fully informed decision.

All of the funeral plans we provide are fully regulated by the Funeral Planning Authority (FPA) ensuring you and your money are protected.