Are Avalon funeral plans any good?

In search of the answer to this question, we’ve written this comprehensive review of Avalon funeral plans.

However, what makes a good funeral plan is really down to your own personal preference.

That’s why it’s important to compare multiple funeral plans, from a variety of providers.

At Reassured, we’re unable to arrange Avalon funeral plans for you. However, we are able to arrange alternative funeral plans from just £20.38* per month.

Our award-winning, FCA registered service can help you find a funeral plan that’s most suited to your needs, without charging you a penny.

Get in touch with a member of our award-winning team to get started.

Alternatively, continue reading this Avalon funeral plans review to find out if their plans are right for you.

Avalon funeral plans

Avalon funeral plans key features:

  • Approved by the Funeral Planning Authority (FPA)
  • A wide network of independent funeral directors in the UK & N. Ireland
  • Free collection of the deceased anywhere in the UK & N.Ireland
  • Funeral services guaranteed with the Avalon Promise
  • Direct cremation available
  • Expat plans available in Europe
  • Five different levels of service at varying costs

Avalon funeral plans drawbacks:

  • Contribution only towards third-party costs
  • Cancellation fee is £395
  • Standard plan doesn’t include visitation to the chapel of rest
  • Some of the most expensive funeral plans on the market

Avalon offer five different funeral plans packages, tiered in price and level of service.

The right plan for you will depend on the type of funeral you’d like to have, and your budget.

An Avalon funeral plan for traditional funeral costs from £3,645 or from £35.06** per month.

This makes Avalon one of the most expensive funeral plan providers.

Get in touch with Reassured to compare funeral plans from as little as £20.38 a month.

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Avalon funeral plans third-party costs

As with many other funeral plans, Avalon funeral plans don’t guarantee to cover all third-party fees.

Third-party costs are doctors fees and minister fees, and fees to carry out the burial or cremation.

Avalon contribute up to £1,000 towards these costs, but this may not be a sufficient amount when the time comes.

This is because third party fees make up to on average £860 for a cremation and £2,288 for a burial.

And this is just today’s rate.

Third-party fees are expected to increase in line with rising funeral costs, (which have risen 130% in the last 16 years[1]).

Therefore, the Avalon contribution could be worth less in the future, and your loved ones may have to pay the shortfall for this.

But, Reassured can help you arrange a funeral plan that does guarantee to cover all third-party fees, locked in at today’s price.

Get in touch with a member of our award-winning team and secure your fully guaranteed funeral plan today.

Avalon funeral plans reviews

As of October 2020, Avalon have been rated ‘Excellent’ on Trustpilot with over 2,500 customer reviews.

89% of their customers believe that Avalon provides a 5-star service.

In comparison, Reassured have over 42,000 reviews with an overall rating of ‘Excellent’.

89% of our customers would rate our service as 5 stars; find out what they are saying about us on the Reasured profile.

Who are Avalon funeral plans?

Avalon funeral plans have been established for over 25 years, solely providing funeral plans.

They have been voted 'Best Funeral Plan Provider' by the Personal Finance Awards.

Avalon has a network of over 1,800 independent funeral directors, which is more than other leading providers.

What makes Avalon funeral plans different is that they have a head office in Spain and offer expat funeral plans for British citizens living in:

  • Spain
  • Portugal
  • Canary Islands
  • Balearic Islands
  • Cyprus

How does an Avalon funeral plan work?

An Avalon funeral plan, like other funeral plans, allows you to lock-in today’s funeral costs.

Since 2004, the cost of a funeral in the UK has risen by 130% and therefore it’s likely funeral costs will continue to increase at this rate.

Funeral plan providers have given consumers the opportunity to beat these rising funeral costs.

They do this by guaranteeing the services provided in a funeral plan so that the price you pay today won’t change and your family won’t have to pay anything more.

A funeral plan with Avalon or with any other provider, allows you to arrange your own funeral in advance too.

This removes the responsibility from your loved ones during a difficult time.

Contact our award-winning team at Reassured to compare funeral plans and lock-in your funeral costs today.

What’s included in an Avalon funeral plan?

Avalon funeral plans (for a traditional funeral) include all the following services:

  • Support and guidance from the funeral director
  • Advice on certification and registration
  • Transfer the deceased to the funeral home from anywhere in the UK and N.Ireland
  • Care of the deceased at the place of rest until the funeral, (embalming to preserve the body at no extra cost)
  • A coffin or casket
  • Provision of a hearse to carry the deceased directly to the crematorium or cemetery
  • Funeral staff to carry out the service
  • Free LifeLocker online tool
  • 24-hour bereavement service
  • An allowance towards third-party costs, (amount dependent on plan)
See our planning a funeral 9-step guide for more detail of all the elements of a funeral.

Avalon funeral plans overview

As mentioned above, all Avalon funeral plans cover all the essential funeral services.

Here is a comparison of the services provided with each funeral plan.

Plan Upfront cost Monthly cost Third-party costs contribution Coffin Limousine Collection of body Use of chapel of rest Flower list
Standard Plan £3,645 £35.06 Up to £1,000 Simple No Anywhere in the UK and N.Ireland No No
Plus Plan £3,995 £38.52 Up to £1,000 Quality veneer Yes x 1 Anywhere in the UK and N.Ireland Yes - during working hours No
Premium plan £4,295 £40.99 Up to £1,000 High quality veneer Yes x 2 Anywhere in the UK and N.I Yes - during working hours Yes

The Standard Avalon funeral plan

Cost: £3,645 or from £35.06 per month.

The Standard funeral plan comes with a simple wood effect coffin.

Doesn’t include use of the chapel of rest (for family to visit the deceased) and doesn’t include use of a limousine for the funeral procession.

The Plus Avalon funeral plan

Cost: £3,995 or from £38.52 per month.

Comes with a quality veneer coffin, visit to the chapel of rest and one limousine for your family.

The Premium Avalon funeral plan

Cost: £4,295 or from £40.99 per month.

Comes with a high-quality veneer coffin, visit to the chapel of rest, two limousines for your family and a list of which guests sent flowers.

Avalon funeral plans payment options

There are a few ways to pay for an Avalon funeral plan.

  • In full with one upfront payment
  • £100 minimum deposit, followed by 12 interest-free monthly payments
  • £100 minimum deposit, followed by monthly instalments between 2 - 15 years, (incurs 5.2% interest)

If you opt to pay by monthly instalments over a number of years, you must have paid all the instalments by your 80th or 90th birthday (depending on your age).

If you’re aged between 18 and 77, and you opt to pay by monthly instalments, you could qualify for the Avalon Promise.

Funeral plans purchased through Reassured offer similar payment options, none of which require a deposit.

Payment options for a funeral plan arranged through us:

  • In full with one upfront payment
  • 12 monthly payments
  • Monthly instalments over 2 – 25 years (instalment charges apply)

The Avalon Promise

The Avalon Promise provides additional protection in the case that you pass away before the plan has been paid in full.

If you pass away after the first 12 months of the plan, and all payments are up to date, Avalon will still cover the cost of your funeral (excluding the shortfall from third party fees).

This is a great benefit, which isn’t unique to Avalon funeral plans.

Funeral plans purchased through Reassured guarantee to cover the cost of your funeral if you pass away before the plan has been paid in full and after just 12 monthly payments.

Also, if you pass away within the first 12 months of one of our plans from the result of an accident, and your payments are up to date, then your funeral will still be covered.

Get in touch with Reassured today to arrange your funeral plan and protect your family from funeral costs.

What is not included in an Avalon funeral plan?

As explained previously, unlike funeral plans we offer, Avalon funeral plans don’t cover all third-party fees.

This is the doctor fees, minister fees and cremation or burial fees.

Instead, they provide an allowance to cover some of the costs, and your loved ones may have to pay the remaining balance when the time comes.

Also, Avalon funeral plans don’t include the cost of a burial plot.

This is usually the case with funeral plans, as the cost of burial plots vary greatly across the UK.

Other elements not included in an Avalon funeral plan are the flowers, memorial, obituary, catering, and the wake.

There may also be extra charges if your loved ones choose to change the funeral director (within the Avalon network), or were to have the funeral at the weekend.

Unless you have a repatriation funeral plan, an Avalon funeral plan won’t cover the cost of the repatriation back to the UK or N.Ireland.

How good are Avalon funeral plans?

Avalon is an award-winning funeral plan provider, and their funeral plans do have many benefits.

Avalon funeral plans are good because they offer:

  • Unlimited mileage for transfer of the deceased
  • Over 1,800 funeral directors in the UK
  • The Avalon Promise to cover your funeral costs

Avalon funeral plan customers also benefit from the free Avalon LifeLocker tool.

With a LifeLocker account, you can record your life and legacy to share with loved ones.

You can write your life story, create your bucket list, upload photos, store important documents plus more.

Whilst this is a capturing incentive, it may need to be utilised fully to justify the cost of the Avalon funeral plan (as they are the most expensive on the market).

Avalon funeral plans are also good for British citizens who require funeral cover but live in Europe.

Avalon offer expat funeral plans for customers living in Spain, Portugal, and Cyprus.

These cost around the same as a funeral plan for the UK.

One perk of the expat funeral plan is that Avalon offer dual certification.

This essentially means that if you share your time between two European countries (where Avalon operate), you can have an Avalon funeral in either location.

Avalon funeral plans also offer a repatriation plan if you pass away overseas and wish to be buried or cremated in the UK, (though this plan is significantly more expensive).

Certainly, these options are ideal (and convenient) for expats wanting to protect their loved ones.

However, for those residing solely in the UK, our broker service could be the solution to help you find a funeral plan most suited to your budget and your needs.

Contact our award-winning friendly team today to compare quotes from £20.38 per month.

Avalon funeral plans cremation only

The cheapest Avalon funeral plan for no-fuss direct cremation costs £1,895 or from £17.76 per month.

A direct cremation is when the body of the deceased is taken directly to the crematorium, and a traditional funeral service isn’t held.

Loved ones won’t need to attend the crematorium in this scenario, except to collect the ashes after the cremation has taken place.

Avalon also offer a cremation with service funeral plan, which costs £2,695 or from £25.67 per month.

This is a direct cremation, but on this occasion your loved ones can organise a funeral service held at the crematorium.

Direct cremation funeral plans are available through Reassured from as little as £16.51 a month.

Get in touch to compare your prepaid plan options.

Who owns Avalon funeral plans?

Avalon funeral plans is a trading name of Avalon Trustee Company Limited.

Other mutual companies include Avalon Europe Limited and Avalon Direct Limited.

It is a private limited company with share capital owned by private equity firms and other investors.

Avalon funeral trust

The Avalon funeral trust holds the funeral plan funds until they are ready to be used.

The trust is separate from Avalon funeral plans and managed by independent trustees.

They ensure that there are enough funds in the trust to ensure that customers of Avalon funeral plans receive the funeral they paid for.

FPA approved funeral plans will have this form of protection in place.

Funeral plans arranged through Reassured are fully FPA approved so you have peace of mind your money is protected.

Avalon funeral plans complaints

To make a complaint with Avalon funeral plans in the UK, you can contact them in the following ways.

  • Tel: 0161 486 2020
  • Post: Avalon Funeral Plans, Brooke Court, Lower Meadow Road, Handforth Dean, Wilmslow, Cheshire, SK9 3ND
  • Email:

Avalon funeral plans review summary

Avalon funeral plans provide many benefits, however, whether an Avalon funeral plan is right for you will depend on your own personal circumstances.

The Avalon direct cremation options are the cheapest (from £1,895), however, this won’t provide your loved ones with the opportunity to say their goodbyes at a funeral service.

Unless they choose to carry out the funeral service themselves, which can be a lot for them to take on during a time of grief.

The traditional funeral plan options start from £3,645 or from £35.06 a month.

For the most expensive funeral plans on the market, the services included in each plan aren’t exceptional to those of other funeral plans. Also, Avalon only offers a contribution of up to £1,000 towards third-party fees.

It may be that Avalon funeral plans are able to charge more for their plans as they are award-winning, and offer the unique online LifeLocker tool.

As mentioned, funeral plans arranged through Reassured offer great value for money as they guarantee to cover your essential funeral costs at today’s prices.

This means that no matter how much funeral prices rise in the future, there’ll be nothing more to pay towards the services included in the plan bought today.

Compare funeral plans for the best deal

Compare multiple funeral plans to help you decide which plan is best for you.

Our award-winning, FCA registered broker service can compare funeral plans on your behalf, completely free of charge.

All our funeral plans are fully FPA approved, so you know that your money is protected.

Get in touch with one of our friendly team members today to compare quotes, lock-in today’s funeral costs and protect your loved ones.



*£20.38 per month includes a £75 discount only available to Co-op members, based on a 50-year-old purchasing a Simple Funeral Plan at £3,220 after discount with 25 years payment term (total amount payable £6,115.40), as of 20th November 2020

**Based on 50 years old purchasing a Standard Funeral Plan at £3,645 with 15 years payment term

£16.51 a month is for the Simplicity Cremations Lily Plan, provided by Reassured which is for a direct cremation only, at £1,495 with 10 years payment term (total amount payable £1,981.80)

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Our Providers

At Reassured, we will provide you with quotes from Co-op Funeral Care, Dignity Funeral Services and Simplicity Cremations.

All of the funeral plans we provide are fully regulated by the Funeral Planning Authority (FPA) ensuring you and your money are protected.

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