Provides your loved ones with a cash pay out if you pass away during the policy term.
Life insurance with no medical questions that guarantees a cash pay out to your loved ones.
Helps to replace a percentage of your income if you’re unable to work due to illness or injury.
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The average cost of life insurance in the UK is currently £34.43 per month^, according to our extensive research at Reassured; the UK’s largest life insurance broker * .
We calculated this average cost from 119,244 term life insurance policies, sold between 01/01/23 - 31/12/23, with an average cover amount (the sum assured) of £162,038.
Reassured offer monthly premiums that cost from as little as 20p-a-day † but the price you pay can vary depending on:
To secure the best cost life insurance it’s essential to compare quotes.
Why not do this using the FCA-regulated broker service offered by Reassured?
We work with some of the UK’s leading providers, as well as smaller specialists, to find you our most cost-effective life insurance.
Simply get in touch for your personalised, fee-free and no-obligation quotes.
The average price you pay for life insurance can vary depending on a variety of factors.
The table below shows how the average cost of life insurance can differ:
| Level term | Decreasing term | Whole of life | Over 50s plan | Men | Women | Smoker | Non-smoker | Joint policy |
|---|---|---|---|---|---|---|---|---|---|
Average premium cost | £37.02 | £31.83 | £85.61 | £24.41 | £42.80 | £31.26 | £35.94 | £37.34 | £36.50 |
This data has been taken from our internal sales over a 12-month period between 01/01/23 - 31/12/23, with customers of all applicable ages. The sum assured will vary. The price for men, women, smokers, non-smokers and joint policies have been taken from all level term life insurance policies sold.
£37.02 is the average cost of level term life insurance, according to internal data from our award-winning brokerage.
This figure was calculated based on 107,343 level term policies sold through Reassured during 2023. The average sum assured was £136,886.
Level term life insurance provides cover for a specified period (the term) and will pay out a fixed sum if you pass away during this time.
This lump sum can help to protect large expenses for your loved ones such as an interest-only mortgage, other debts and/or family living costs.
Level term life insurance is one of the most affordable policies. However, during the application you’ll need to provide key information, such as medical and lifestyle factors, which could affect the price.
The table below shows example costs of a level term life insurance policy. Quotes are based on a non-smoker, in good health, with a 20-year term and £150,000 of cover:
| Age |
|
|
|
|---|---|---|---|
| 20 | £3.83 | £5.88 | £5.43 |
| 25 | £4.62 | £5.74 | £6.09 |
| 30 | £5.76 | £6.80 | £6.91 |
| 35 | £8.21 | £10.11 | £8.80 |
| 40 | £11.33 | £13.98 | £12.18 |
| 45 | £16.74 | £20.39 | £18.19 |
| 50 | £27.60 | £32.26 | £28.81 |
The price of level term life insurance can vary dramatically between providers and due to your unique circumstances. For this reason, it’s essential to compare quotes to find a great deal.
Our FCA-regulated broker service can provide you with level term life insurance quotes from top UK insurers.
Simply contact a friendly member of the team today for your free quotes.
The average cost of decreasing term life insurance is £31.83, according to extensive research by our award-winning team.
This figure was calculated based on 11,901 decreasing term policies sold through Reassured in 2023. The average sum assured was £187,190.
Decreasing term life insurance is often the cheapest option as your risk to the insurer reduces each year as your sum assured decreases.
Your sum assured will often reduce at the same rate as a repayment mortgage, making it an ideal option to help cover this cost.
While this may be the average cost for decreasing term life insurance, the exact price you pay will vary from person to person as you’ll need to provide key details during the application process.
The table below shows example costs for decreasing term life insurance. Quotes are based on a non-smoker, in good health, with a 20-year term and £150,000 of cover:
| Age |
|
|
|
|---|---|---|---|
| 20 | £3.85 | £5.39 | N/A |
| 25 | £4.35 | £5.60 | £5.13 |
| 30 | £5.05 | £5.84 | £5.92 |
| 35 | £5.90 | £7.18 | £7.06 |
| 40 | £7.81 | £9.57 | £8.79 |
| 45 | £11.05 | £13.45 | £12.34 |
| 50 | £17.94 | £20.30 | £17.75 |
Compare decreasing term life insurance through Reassured, starting from just 20p-a-day.
A friendly member of the team can also help you to compare level vs decreasing term to ensure you’re securing the right option to meet your needs.
According to internal findings from our FCA-regulated broker service, the average cost of whole of life insurance is £85.61.
This figure was calculated based on 3,618 whole of life insurance policies sold through Reassured in 2023.
This average cost may seem a lot more than the other products discussed in this article, this is due to whole of life insurance providing lifelong cover and guaranteeing a pay out when (not if) you pass away.
These funds could help your loved ones to pay off any inheritance tax bills, or you could simply leave them with an inheritance to spend as they wish.
As with most other forms of cover, the exact price you pay will vary depending on your personal circumstances.
The table below shows example costs of whole of life insurance. Quotes are based on a non-smoker, in good health, for £50,000 of cover:
| Age |
|
|
|
|
|---|---|---|---|---|
| 20 | £8.72 | £23.85 | £26.30 | £32.08 |
| 25 | £9.67 | £27.13 | £26.30 | £33.96 |
| 30 | £9.93 | £31.38 | £28.10 | £36.97 |
| 35 | £13.56 | £36.40 | £39.65 | £42.74 |
| 40 | £16.13 | £43.27 | £44.70 | £49.55 |
| 45 | £19.57 | £50.64 | £53.20 | £57.49 |
| 50 | £24.38 | £76.92 | £63.10 | £61.03 |
Although premiums are cheaper while you’re younger, if paying this amount over your whole lifetime, this could become costly.
For this reason, whole of life insurance can be better suited to those later in life who are still in good overall health.
While the premium price may be greater, it’s likely this will be paid over a shorter period than if you were to take out a policy earlier in life.
It could also allow you to secure a greater sum assured than with an over 50s plan, so you can provide a greater cash gift for your loved ones.
Whole of life insurance starts from just 27p-a-day through Reassured, simply get in touch for your free quotes.
Our in-depth research shows that the average price of over 50 life insurance is £24.41.
This figure was calculated based on 54,624 over 50 plans sold through Reassured in 2023.
Over 50 life insurance (or an over 50s plan) guarantees acceptance to those aged 50 - 85, without the need to provide any medical information.
This means the price you pay is simply based on your age, cover amount and (sometimes) your smoking status.
Most insurers will also offer a maximum premium price, for example £75, which means you won’t be charged any higher than this.
However, due to the unknown medical risk, the sum assured you can secure is often much lower than other types of policies (capped at £20,000).
Over 50 life insurance also includes a waiting period (usually either 12 or 24 months) to mitigate the risk of not requiring medical information.
The table below shows example costs of over 50 life insurance. Quotes are based on a non-smoker for £5,000 of cover:
Age |
|
|
|---|---|---|
50 | £17.41 | £15.00 |
55 | £19.59 | £18.00 |
60 | £21.92 | £20.00 |
65 | £26.59 | £25.00 |
70 | £35.25 | £35.00 |
75 | £48.88 | £51.00 |
80 | £67.70 | £75.00 |
85 | £74.00 | N/A |
At Reassured we can help you compare over 50s plans from some of the UK’s leading providers, with premiums that could start from just 20p-a-day.
Get in touch for your personalised, fee-free and no-obligations quotes.
Most commonly, a decreasing term policy is taken out to help protect a repayment mortgage, therefore £31.83 would be the average life insurance cost for a mortgage.
This figure was calculated from 11,901 decreasing term policies sold through Reassured during 2023, with an average sum assured of £187,190.
Buying a house and securing a mortgage is often a trigger to secure life insurance to protect your new home, decreasing term life insurance is often a popular choice as your sum assured can reduce in line with your remaining mortgage balance.
In 2023, the average mortgage debt in the UK stood at £132,378, with house prices averaging around £289,723[1]. 25 years is often seen as an ‘average’ mortgage term, however mortgage terms can now be well over 30 years[1].
Research suggests that the average age of a first-time buyer is now 32 years old - having risen from age 29 over the last decade[2].
The table below shows example decreasing term life insurance costs to protect a mortgage, over a 25-year period, for £285,000 of cover. Quotes are based on a non-smoker in good health:
Age | Mortgage life insurance cost per month |
|---|---|
20 | £5.57 |
25 | £6.16 |
30 | £7.38 |
35 | £9.64 |
40 | £14.00 |
45 | £22.17 |
50 | £37.04 |
To determine the cost of life insurance to protect your own mortgage, it’s essential to get an individually tailored quote to match your mortgage balance and term.
Why not get in touch with the award-winning team at Reassured for your fee-free and no-obligation mortgage life insurance quotes?
The average price for life insurance with critical illness cover is £34.52, according to our internal data here at Reassured.
This figure was calculated based on 551 life insurance with critical illness cover policies sold through Reassured in 2023.
Critical illness cover can be added to your life insurance policy for an additional fee.
It will allow you to make an early claim on your policy if you’re diagnosed with a life-changing illness (that’s listed within your policy).
The funds received can help you to replace lost income if you’re unable to work and/or pay for private medical treatment to help with your recovery.
Once a critical illness claim has been made, your policy will expire, and your loved ones won’t be able to make a claim upon your passing.
The table below shows example costs of life insurance with critical illness. Quotes are based on a non-smoker, in good health, for a level term life insurance policy with a term length of 20 years and a sum assured of £50,000:
| Age |
|
|
|
|
|---|---|---|---|---|
| 20 | £9.15 | £9.17 | £10.12 | £11.84 |
| 25 | £11.71 | £11.69 | £12.92 | £14.21 |
| 30 | £14.99 | £15.04 | £16.85 | £17.79 |
| 35 | £19.97 | £19.94 | £22.51 | £22.95 |
| 40 | £27.96 | £27.93 | £30.47 | £32.62 |
| 45 | £39.84 | £39.81 | £42.02 | £47.41 |
| 50 | £58.19 | £58.16 | N/A | £70.48 |
The cost of life insurance with critical illness cover tends to be more expensive due to the additional level of cover provided.
It can be possible to secure critical illness cover separately to your life insurance policy through some providers, although this would require two premiums.
Compare life insurance with critical illness cover quotes through Reassured to find our most affordable deal.
We discovered that the average cost of joint life insurance is £34.54.
This figure was calculated based on 54,624 joint life insurance policies (level term and decreasing term) sold through Reassured in 2023.
Joint life insurance protects two lives under once policy, with one premium to pay between you both.
This can help couples to protect any shared financial commitments, such as a mortgage and/or family living costs.
While this can help you to save money, only one pay out is provided. If you have a young family, this may not be sufficient to cover both parents.
If it’s within your budget, it can be beneficial to take out two separate policies to provide two separate pay outs to provide a more comprehensive cover solution.
The table below shows example costs of joint life insurance vs two single policies. Quotes are based on non-smokers, in good health, for a level term policy with a 20-year term and £150,000 of cover:
| Age | Cost of one joint policy | Cost of two single policies | Cost difference (%) |
|---|---|---|---|
| 20 | £6.30 | £7.44 | 15% |
| 25 | £8.08 | £9.04 | 11% |
| 30 | £7.70 | £11.18 | 31% |
| 35 | £10.38 | £14.38 | 28% |
| 40 | £14.00 | £22.00 | 36% |
| 45 | £20.08 | £32.50 | 38% |
| 50 | £35.68 | £53.60 | 33% |
Contact Reassured to conduct a full joint vs two single policies comparison to find the most cost-effective option from our panel of insurers.
The average cost of life insurance for a smoker from our internal findings is £35.94, compared to a non-smoker which is £37.34.
This figure was calculated based on all level term policies through Reassured during 2023 to smokers of all applicable ages.
Your smoking status is part of the standard information you’ll need to provide during the application process.
Due to the associated health conditions, smoking can increase the price that you pay for life insurance (see table below). However, the average price from our internal data tells a different story.
This is due to non-smokers securing (on average) £100,693 of cover, which is higher than the average cover amount secured by those who smoke. On average, smokers secured a cover amount of £76,641.
Even if you have quit and are using nicotine substitutes such as vapes and e-cigarettes, you’ll still be classed as a smoker in the eyes of insurers. Typically, you’ll need to have been completely nicotine free at least 12 months to be classed as a non-smoker.
The table below shows example costs of life insurance for a smoker vs a non-smoker. Quotes are based on an applicant in good health for a level term life insurance policy with a 20-year term and £150,000 of cover:
Age | Smoker price per month | Non-smoker price per month | Cost difference (%) |
|---|---|---|---|
20 | £5.42 | £3.72 | 31% |
25 | £6.84 | £4.52 | 33% |
30 | £9.67 | £5.59 | 42% |
35 | £14.24 | £7.19 | 49% |
40 | £22.53 | £11.00 | 51% |
45 | £37.36 | £16.25 | 56% |
50 | £66.24 | £26.80 | 59% |
Reassured have helped to secure affordable life insurance for over 100,000 UK smokers.
Simply get in touch with a friendly member of our team for your personalised quotes.
Based on our research, we found that the average cost of life insurance for women is £31.26 and £42.80 for men.
We have based this on all level term life insurance policies sold through Reassured during 2023 to customers of all applicable ages.
Gender isn’t a factor that insurers take into consideration when calculating your monthly life insurance premium, meaning men and women are charged the same standard rate.
What can cause the fluctuation in price between men and women is personal circumstances and the level of cover that’s required.
If we consider things such as:
Either of these factors, plus many more, could contribute to men securing a higher level of cover and, therefore, a higher average cost.
The cost of your life insurance, per month, is calculated using your personal circumstances and the details of your chosen policy.
These monthly payments are known as life insurance premiums.
The factors that influence the monthly cost of life insurance premiums include:
These factors allow insurers to assess your level of risk (how likely it is for a claim to be made) and your monthly life insurance premium is calculated accordingly.
Compare quotes through Reassured to find the best policy for your personal circumstances.
The sum assured you choose should be one that can take care of all essential costs for your loved ones after your passing.
This can allow them to maintain their current lifestyle and prevent them from making changes (such as moving from the family home) to their life at an already distressing time.
Important costs you may wish to consider include:
Mortgage debt - £132,378 is the average mortgage debt in the UK[1].
Rent - Average monthly cost of rent across the UK is £745[5].
Household bills - The average annual gas bill in 2023 was £1,328, with the average annual electricity bill costing £1,264[6].
Childcare - The average cost of part-time childcare now stands at £8,194 per year[7].
Family living costs - The average cost of family spending is £628 per week[8].
Outstanding debt - £33,410 is the average personal debt in the UK[4].
Higher education costs - Parents could be expected to contribute up to £6,000 a year to university living costs[9].
Funeral costs - In 2023, the average cost of just a basic funeral in the UK was £4,141[10].
As well as these costs, you may also wish to factor in an additional sum to leave as a cash gift for your loved ones in the form of an inheritance.
Speaking to an expert can help you establish what costs you need to cover, as well as allowing you to compare all your available options.
Why not contact Reassured to help you make a fully informed decision about the best life insurance to meet your needs?
It’s important to note that, even though our average costs show one figure, this may not be the price of your individual quotes.
The average premium prices displayed in this article are from a wide range of customers, from all walks of life.
This means it can be possible to secure a lower premium, depending on your personal circumstances.
At Reassured, we put you first and strive to find you our most affordable deal on life insurance that meets your needs.
We can provide you with personalised quotes, starting from just £5 a month, free of charge.
Why not put us to work and let us help you find the right policy for you (at a price that’s within your budget)?
Is the average life insurance cost in the UK what you thought it would be?
Remember, there are many factors that are considered when calculating the individual cost of your life insurance - meaning the cost of life insurance can vary significantly.
That’s why, it’s always important to compare multiple quotes to ensure you’re taking out cost-effective cover.
Reassured offer an award-winning broker service which can save you time and money by helping you to compare quotes from some of the UK’s best providers.
Regardless of your age, health and chosen policy type, we can help to find you the policy that’s best for your unique circumstances.
Best of all, we can provide you with free quotes which start from as little as 20p-a-day.
Get in touch today to secure the financial future of your loved ones.
^This information has been gathered from our internal sales data and is the average price of all term life insurance policies (both level and decreasing term) sold to our customers, of all applicable ages, over a 12-month period. The sum assured will vary. Data is correct as of 13/11/24
[1] https://www.finder.com/uk/mortgage-statistics
[2] https://www.theguardian.com/money/2022/jan/22/average-uk-first-time-buyer-is-now-older-than-30-says-halifax
[3] https://commonslibrary.parliament.uk/research-briefings/sn07068/
[4] https://moneynerd.co.uk/average-personal-debt-uk-2022/
[5] https://www.spareroom.co.uk/content/info-landlords/average-rent-uk/
[6] https://www.moneyhelper.org.uk/en/blog/utilities/what-is-the-average-cost-of-utility-bills-per-month
[7] https://www.daynurseries.co.uk/advice/childcare-costs-how-much-do-you-pay-in-the-uk
[8] https://www.nimblefins.co.uk/average-uk-household-budget
[9] https://www.savethestudent.org/money/asking-parents-for-money-university.html
[10] https://www.sunlife.co.uk/funeral-costs/
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