• Free to use quote service
  • 'Excellent' Trustpilot rating (55,000+ reviews)
  • Over 1,000,000 policies sold in UK
  • FCA-regulated broker
  • Award-winning customer service
About Reassured summary

We have helped over 1 million families in the UK

Reassured is the UK’s largest life insurance broker*.

We specialise in arranging suitable life insurance protection for families across the country.

Our service is rated as ‘Excellent’ on Trustpilot with over 50,000 independent customer reviews.

We are proud to have helped protect over 1,000,000 families here in the UK.

Watch our short video on the importance of life insurance protection:

Reassured is FCA-regulated and our award-winning service is completely fee FREE providing you with the best quotes and all the information needed to make an informed decision.

We will help you to complete the application process and decipher any jargon, ensuring you are confident with the choice you have made.

Simply get in touch to receive your free of charge, no-obligation quotes today.

Find your best life insurance policy

Having adequate life insurance in place is essential for securing the future financial stability of your family.

At Reassured we compare quotes from a range of leading insurers to help you find the right cover to meet your unique needs.

We offer a variety of different life insurance policy types, including:

Even if you are unsure of the type of cover you require, our dedicated team can work with you to help find the right policy.

How much life insurance do you need?

Enter your financial commitments to understand the level of cover you require.


£121,687 is the estimated average outstanding mortgage per household in the UK.

Our property is generally the largest financial commitment any of us will make.

Your life insurance should cover this significant debt should you no longer be around.


According to Money Advice Service, full-time childcare in the UK now costs £242 a week.

The loss of a parent could result in the need for additional childcare whilst the surviving parent increases their hours to account for lost income.

Your life insurance cover should factor in this additional required outgoing.


The average level of debt (minus a mortgage) in the UK is £15,385.

Factoring in any outstanding debts in your name when arranging life insurance ensures this burden is not passed to loved ones.


You may wish to leave your loved ones an inheritance or lump sum gift upon your passing.

Factoring in the gift amount when arranging your cover will ensure the pay out amount will be sufficient to provide your loved ones with this selfless gesture.


According to SunLife, the average cost of a UK funeral is now £4,417, whilst the total cost of dying is £9,493.

This is a 130% increase over the past 16 years and shows no signs of slowing down.

A significant cost which should be factored into the amount of life insurance you secure.


If you are one of the 65% of the UK who are lucky enough to have savings, this could be used as protection if you were to pass away.

Any pay outs from existing life insurance policies and investments can also be used as financial protection for your loved ones if you were no longer around.

Factor this into your required cover amount.

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Your total cover estimate

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Let us find your best quote.

Dedicated impaired risk team

Even if you have a pre-existing medical condition or possess other high-risk factors, we can still help find you protection.

Our team of experts, coupled with our panel of specialist insurers, can help you secure cover, even if you have struggled elsewhere.

Our in-house impaired risk team has helped 45% of people secure a policy when they have previously been declined.

Free trust writing service

Writing your life insurance in trust allows you to minimise the amount of inheritance tax paid, bypass probate and have greater control over who receives the proceeds.

Unfortunately, only 6% of policies are written in trust as the process can be a little daunting**.

At Reassured, we offer a free trust writing service where one of our expert team can walk you through the application process if offered by the insurer.

Why choose Reassured for your life insurance?

Make the most of our broker services

All services provided through Reassured are free of charge to you.

Why not compare multiple quotes, ensuring you get the best cover to suit your unique needs, at a price you can afford.

Whether you need help with a claim, want to write your policy in trust or simply have a question, our team are here to help.

Reassured has been helping families arrange protection for more than 10 years, and in this time our team has grown significantly.

From just one small office in Hampshire, we now operate from multiple locations across the UK.

Our rapid growth is a testament to the award-winning and highly rated service we provide.

Our locations:

Bournemouth preview


In late September 2020 we opened our 8th Reassured office, in Bournemouth. The office will help fuel the growth plans of our award-winning life insurance brokers and provide…

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Chester preview


In September 2020 we opened our 7th Reassured office, in historic Chester. The office will help fuel the growth plans of our award-winning life insurance brokerage and provide…

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Basingstoke preview


In August 2017 we moved our Reassured headquarters from Alton to Basingstoke as part of our ambitious growth strategy.

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Manchester preview


In early 2017 we opened our 2nd Reassured office in Manchester, to meet the growing needs of our thriving life insurance business.

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Bristol preview


In June 2020 we opened our 5th Reassured office, this time in Bristol. The office will facilitate the growth plans of our award-winning life insurance brokerage and provide…

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Portsmouth preview


In October 2017 we opened our 3rd Reassured office in Havant near Portsmouth, to meet the growing needs of our thriving life insurance brokerage.

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Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

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Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry