• Free to use quote service
  • 'Excellent' Trustpilot rating (70,000+ reviews)
  • Over 1,000,000 policies sold in UK
  • FCA-regulated broker
  • Award-winning customer service
About Reassured summary

We have helped over 1 million families in the UK

Reassured is the UK’s largest life insurance broker * .

We specialise in arranging suitable life insurance protection for families across the country.

Our service is rated as ‘Excellent’ on Trustpilot with over 70,000 independent customer reviews.

We are proud to have helped protect over 1,000,000 families here in the UK.

Reassured is FCA-regulated and our award-winning service is completely FEE-FREE providing you with the best quotes from our panel of leading insurers.

Watch our short video on the importance of life insurance protection:

We will help you to complete the application process and decipher any jargon, ensuring you are confident with the choice you have made.

Simply get in touch to receive your free of charge, no-obligation quotes today.

Find your best life insurance policy

Having adequate life insurance in place is essential for securing the future financial stability of your family.

At Reassured we compare quotes from a range of leading insurers to help you find the right cover to meet your unique needs.

We offer a variety of different life insurance policy types, including:

Even if you are unsure of the type of cover you require, our dedicated team can work with you to help find the right policy.

Life Insurance Calculator

Calculate how much life insurance you may need by filling in the costs you’d like your policy to cover.


£137,934 is the estimated mortgage debt per household in the UK.

The purchase of a home is likely to be the largest financial commitment any of us will make in our lifetime. Your life insurance should cover your remaining mortgage balance to allow your loved ones to stay in the family home should anything happen to you.

Source: Moneynerd.co.uk


The average monthly household budget in the UK is £2,548 (that’s £30,576 per year), which is spent on transport, food & drink, utilities (gas, electricity, water etc), clothing, council tax and leisure activities.

With energy prices hitting a record high and the cost of living rising sharply in the UK, you may wish to factor in utility bills and family living expenses into your cover.

Source: Nimblefins.co.uk


The average personal debt of UK adults has risen to £34,566 (not including mortgage debt), with credit cards, personal loans and overdrafts being the most common forms of debt.

Factoring in any debts into your life insurance cover means that, if they need to be paid back from your estate after your passing, your loved ones won’t miss out financially.

Source: Money.co.uk


According to SunLife, the average cost of a funeral in the UK is £3,953 (with the overall cost of dying at £9,200).

Funeral costs have increased by 116% since 2004 and are a significant cost which should be factored into the amount of life insurance you secure.

Source: SunLife.co.uk


When factoring in cover for your children, you may wish to calculate the amount based on how long it is until they reach financial independence.

This could include childcare (£7,000 per year for part-time care), school expenses (£1,519 per school year for uniforms, lunches, stationary etc), as well as an additional sum for further education (this could be a contribution of up to £5,000 per year).

Sources: Daynurseries.co.uk, Primarytimes.co.uk & Savethestudent.org


2 in 5 adults say they are relying on an inheritance to fund their retirement.

Factoring in an inheritance to your sum assured could allow loved ones to live a more financially comfortable life. Alternatively, you could leave a cash gift to a charity of your choosing.

Source: Moneyage.co.uk


If you’re lucky enough to have your own savings or are part of the 30% of UK residents who already have a life insurance policy in place, this can provide financial protection for loved ones.

By entering your current cover, savings or death in service amount you can reduce the sum assured you require.

Source: Scottishbusinessnews.net

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Dedicated impaired risk team

Even if you have a pre-existing medical condition or possess other high-risk factors, we can still help find you protection.

Our team of experts, coupled with our panel of specialist insurers, can help you secure cover, even if you have struggled elsewhere.

Our dedicated impaired risk team could help you secure some form of cover even if you have previously been declined.

Free trust writing service

Writing your life insurance in trust allows you to minimise the amount of inheritance tax paid, bypass probate and have greater control over who receives the proceeds.

Unfortunately, only a small proportion of policies are written in trust as the process can seem a little daunting.

At Reassured, we offer a free trust writing service where one of our expert team can walk you through the application process if offered by the insurer.

Why choose Reassured for your life insurance?

Make the most of our broker services

All services provided through Reassured are free of charge to you.

Why not compare multiple quotes, ensuring you get the right cover to suit your unique needs, at a price you can afford.

Whether you need help with a claim, want to write your policy in trust or simply have a question, our team are here to help.

Reassured has been helping families arrange protection for more than 14 years, and in this time our team has grown significantly.

From just one small office in Hampshire, we now operate from multiple locations across the UK.

Our rapid growth is a testament to the award-winning and highly rated service we provide.

Our locations:

Basingstoke preview


In August 2017 we moved our Reassured headquarters from Alton to Basingstoke as part of our ambitious growth strategy.

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Portsmouth preview 2023


In October 2017 we opened our 3rd Reassured office in Havant near Portsmouth, to meet the growing needs of our thriving life insurance brokerage.

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Southampton preview


In May 2019 we opened our 4th Reassured office in Southampton, to meet the growing needs of our award-winning life insurance brokerage.

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Bournemouth preview


In late September 2020 we opened our 8th Reassured office, in Bournemouth. The office will help fuel the growth plans of our award-winning life insurance brokers and provide…

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Manchester preview


In early 2017 we opened our 2nd Reassured office in Manchester, to meet the growing needs of our thriving life insurance business.

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Chester preview


In September 2020 we opened our 7th Reassured office, in historic Chester. The office will help fuel the growth plans of our award-winning life insurance brokerage and provide…

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Trustpilot Star Rating

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry
We’re rated as 'Excellent' with 78,812 customer reviews