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Privacy Policy

How we use your data

Reassured is committed to protecting your privacy in accordance with the Data Protection Act 1998.

Our Privacy Policy is set out below. Please read this policy with care; it describes how we will process your data. If you have any questions or comments, email

Where your data is held

Your personal data is held on secure servers operated by Reassured Limited and agencies contracted by us. We do not transfer your data outside the UK and we comply with the protection offered to you under the Data Protection Act 1998.

The information we collect

In order to provide you with a quote, we will collect certain information via our websites  this will include personal details such as your name, date of birth, contact numbers, and details about the insurance policy you require a quote on; that and any other information we gather about you will help us to provide you with tailored quotes using our quote system.

We’ll keep your information and add it to our marketing databases even if you don’t take out a plan with us. We may use it to keep your records up to date, for business analysis and market research. We may also use it to let you know by post, phone, email and electronic methods about products and services we think may interest you.

We may also use some of your data with respected third parties such as Google and Facebook who perform marketing services on our behalf.

Calls to and from our offices may be recorded and/or monitored for training or customer services purposes.

We also use third-party website analytics tools, to collect details about click/touch, mouse movement, scroll, and keystroke behaviour.

An example of a third-party tool we use is Crazy Egg:

Crazy Egg’s Collection and Use of Visitor Information

Crazy Egg Clients use the Analysis Service to obtain information regarding how Client Site Visitors to their Client Sites are interacting with such Client Sites (“Visitor Information”). This Analysis Service allows a Crazy Egg Client to evaluate and potentially modify its Client Site based on its findings regarding Client Site Visitors use and interaction with the Client Site. Please note that Crazy Egg itself uses the Crazy Egg Service to obtain insights into visitors’ activities on

How Crazy Egg Collects Visitor Information

Crazy Egg Clients use customized and proprietary software code provided by Crazy Egg to collect and transmit Visitor Information to Crazy Egg’s servers. When a Client Site Visitor visits a Client Site that uses Crazy Egg’s Analysis Service, this code contacts Crazy Egg’s servers and enables Crazy Egg to collect and analyze the Client Site Visitor’s activity while visiting the Client’s Site. This information is then stored on web servers and databases utilized by Crazy Egg to perform analyses and produce reports for the Crazy Egg Client. The interactions that may be recorded or analyzed (“Recorded Interactions”) may include mouse scrolls and clicks by a Client Site Visitor; keystrokes entered by a Client Site Visitor; and/or pages viewed or visited by a Client Site Visitor, including the duration of such visits. Recorded Interactions may also include images of the Client Site that are recorded during the Client Site Visitor’s interactions with such Client Site, such as, by way of example, images of forms displayed or populated by the Client Site Visitor on the Client Site, or other multimedia content that may be posted by Client Site Visitors.

Crazy Egg may also collect certain information about a Client Visitor’s computer or mobile device that may be furnished by the Client Visitor’s browser or otherwise by the device (“Device Information”), such as:

Crazy Egg’s Analysis Service is not designed to knowingly collect or extract from Visitor Information (including any Recorded Interactions or Device Information) information that could be used to personally identify Client Site Visitors, such as a Client Site Visitor’s name, address or phone number (“Personally Identifiable Information”) when a Client Site Visitor visits a Client Site that uses the Crazy Egg Analysis Service. In particular, Crazy Egg does not attempt to identify, decipher, or associate Personally Identifying Information regarding a Client Site Visitor from any Recorded Interactions or Device Information.

External links

The Reassured website contains links to websites operated by third parties under different privacy policies. Should you click one of those links, you will be leaving the Reassured site and this Privacy Policy will no longer apply.

Access to your information

You have the right to ask Reassured for a copy of the personal information we hold about you including call recordings.

If you would like access to your information, you must write to Reassured stating your data access request and enclosing a £10 fee for the processing of such request and to correct any inaccuracies in that information if needed.

Cookie Policy

Our cookie policy can be found here and informs users what cookies are used on this site and how to manage them.


Our newsletters will be used to keep you informed about our products and events. Our subscription lists will not be sold, rented or leased to any third-parties.

We use code within our newsletters to identify open rates and click through rates. This enables us to identify which individuals have opened the message or clicked on links within it and better tailor any follow-up communications.

You can remove yourself from the subscription lists at any time by clicking on the unsubscribe link within the newsletter or by emailing stating “consent withdrawn”, please also confirm your postcode, name and DOB.


You may download, print extracts and/or make copies of works on this site for your own personal and non-commercial use, providing you acknowledge Reassured as the source of the information and include a link to our website.

Changes to this policy

If we decide to change our Privacy Policy, we shall post changes on this page so that you are always aware of how we use your personal information.