• Financial Conduct Authority (FCA) regulated
  • Fully GDPR compliant
  • Free, no obligation service
  • All data is strictly confidential and stored securely
Family income benefit policy summary

How we use your data

Reassured Limited is committed to protecting your privacy in accordance with the Data Protection Act 2018 and the UK GDPR (and any other applicable legislation).

Reassured Limited is a life insurance broker, headquartered in the United Kingdom. Our life insurance broker service is free and without obligation and we work tirelessly to always find our customers the best quotes available. For the purposes of this Privacy Policy, references to "us, we, our" are references to Reassured Limited.

Our Privacy Policy is set out below. Please read this policy with care; it describes how we will process, share and use your data. If you have any questions or comments, please email customerservices@reassured.co.uk

The information we collect

The personal information that we may collect about you broadly falls into the following categories:

  • Information that you provide voluntarily
    Certain parts of our Website may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details in order to provide you with a quote, receive further marketing communications from us, and/or to submit enquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

    Some of the personal information that you provide may include information classified by applicable data protection law as special category data, such as health-related information, which we need for the purposes of providing an accurate quote for you (or enabling third-party insurance providers to provide an accurate quote for you). We have described in more detail below when, why and on what basis we will be collecting such special category data.

    In order to provide you with an indicative quote, we will collect certain information via our websites this will include personal details such as your name, date of birth, contact numbers and email address. We will also be processing special category data in the form of health information such as your smoker status where you have explicitly consented to this. We will also collect details about the insurance policy you require a quote on. Your information will then be shared with our insurance partners so that they can provide you with an indicative quote. We will only share special category data with our insurance partners on the basis of your explicit consent.

    Should you decide to proceed, we will collect further information from you, including detailed health and lifestyle information, to allow the insurance company of your choice to provide terms for a policy with them. We will ask for your explicit consent before processing such information.

    If you are using our online quote service, we will share this information with all of our insurance partners so that they can provide you with guaranteed quotes before you select which policy you intend to purchase. We will seek your explicit consent during the application process before sharing any special category data with any insurance companies. Our insurance partners will use automated underwriting in order to provide you with a guaranteed quote based on the information you have provided.
  • Information that we collect automatically
    When you visit our Website, we may collect certain information automatically from your device.

    Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. city-level location), mobile phone network and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

    Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.

    Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies Policy”.
  • Information that we obtain from third party sources
    If you are unable to provide us with the information required to arrange a policy for you, from time to time, we may receive personal information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

    The types of information we collect from third parties may include your contact details and information about your health and lifestyle. We use the information we receive from these third parties to provide you with a quote and to arrange a policy for you.

    If you have requested a quote directly from Sunlife Limited, then they may provide Reassured with your contact details so that Reassured can provide a quote which appropriate to your needs and arrange a policy.

Processing your data, (how we use your data)

Reassured Limited will be handling the personal information you provide. This will include any sensitive personal data such as health information which you provide as part of the quotation and application process.

Reassured Limited may use personal information for the following purposes:

  • Provide you with a quotation and apply for a policy;
  • Provide you with administrative services in relation to your policy;
  • For the prevention, detection and investigation of financial crime, including fraud;
  • Statistical and analytical research; and
  • Where necessary, to comply with legal and regulatory obligations.

Reassured may use third-parties to process your data, however, Reassured will remain as the data controller for such processing.

When processing your data Reassured do not undertake any automated decision-making. However, when we provide your data to our insurance partners, for the purposes of obtaining a quote or applying for a policy, they may undertake an automated underwriting process. Details of this automated process and your rights to challenge the outcome are provided in the insurers’ privacy policies which can be found on their websites.

We rely on the following legal bases to use your personal data:

Contract: the processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract. If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect your personal data which overrides those legitimate interests.

Consent: In some circumstances, we may be required to obtain your consent to provide you with direct marketing of our products and services. Where this requirement applies or where we have sought your consent, we will process your personal data with your consent (see your rights below for more information about how you may opt-out of marketing communications or withdraw your consent). We will also require your explicit consent as described in the information we collect.

Where your data is held and how we keep it secure

Your personal data is held on secure servers operated by Reassured Limited and agencies contracted by us. We do not transfer your data outside the UK and we comply with the protection offered to you under the Data Protection Act 2018, UK General Data Protection Regulation 2018 and any other applicable legislation in the UK.

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information and help ensure the confidentiality, integrity and availability of data. All data is encrypted when in transit and stored in resilient and secure data centres that are certified to globally recognised security standards.

Your rights

You have the right to ask Reassured Limited for a copy of the personal information we hold about you including call recordings.

If you would like to (a) access, correct, update or request deletion of your information; or (b) object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information, please contact Reassured Limited using the contact details provided here and stating the nature of your request. Furthermore, if you believe the information we hold is incorrect please contact Reassured Limited detailing any inaccuracies in that information. We will rectify any inaccuracies immediately.

You also have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided here.

Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Retention of data

In order to meet the record-keeping requirements of our regulator, the Financial Conduct Authority (“FCA”), we will retain your records for a period of 6 years after the end of the policy or policies we have arranged for you. We view ‘end of the policy’ to be either of the following - the point at which the policy reaches the end of the term, the point at which a claim is made under the policy or the date the policy is cancelled.

If you provided us with your contact details via a website, but have decided not to proceed any further, then we may keep your details for up to 12 months before we delete them.

If SunLife have provided us with your contact details, but you have decided not to proceed any further, then we will keep your details for 30 days before we delete them. You will need to refer to SunLife’s privacy policy to see how they process and retain your data.

If we have obtained further details from you directly and you have received a quote from us, then we will store your data for a period of six years following the quotation.

If you have provided further details and applied for a policy through us, then we will keep your data for a period of six years after any of the following events:

  • Your policy is cancelled;
  • Your policy term expires; or
  • A claim is made on your policy which results in the policy expiring

External links

The Reassured Limited website contains links to websites operated by third parties under different privacy policies. Should you click one of those links, you will be leaving the Reassured Limited site and this Privacy Policy will no longer apply.

New products and services

From time to time we would like to contact you with details of similar protection products and services we provide, that we believe may be of interest to you. We will seek your consent to do so during our correspondence with you.

Who we may share your information with

We may share your information with our third-party insurers and business partners:

  • in order to obtain the quotes you have requested;
  • to provide the insurers with the information they require in order to make a decision in regards to your insurance application;
  • to arrange any insurance product on your behalf; and
  • as otherwise required in order to fulfil our contract with you.

As set out in the information we collect, some of this information will be special category data.

In connection with the purposes set out in our Privacy Policy, third-party service providers and data processors may have access to, or process, your data on behalf of Reassured Limited as the Data Controller. These include:

  • Investment Discounts On-Line Limited (theidol), which acts as the Data Processor for our online quote and application journey;
  • IT Service providers, including those who help operate our website, telephony, IT and back office systems;
  • Legal advisers, accountants, auditors, financial institutions and professional service firms who act on our behalf;

We may share your data with any of the following insurance partners for the purpose of providing quotes and arranging an insurance policy:

  • Aviva
  • American International Group (AIG)
  • iptiQ Life S.A.
  • Legal & General (L&G)
  • Liverpool Victoria (LV=)
  • OneFamily
  • The Exeter
  • SunLife
  • VitalityLife
  • Zurich

We may share your data with any of the following funeral plan partners for the purpose of them providing quotes and arranging a funeral plan:

Co-operative Funeralcare

Your personal information may be used for the purpose of advertising services provided by advertising service provider’s organisations such as Google, Facebook, Outbrain and Taboola. We may share data with them to carry out this activity. We carry out these activities to help us understand customer behaviour, advertise and improve our services for you now and in the future. We will not sell your data to third parties for them to market to you.

Your personal information may also be disclosed to any competent law enforcement body, regulatory, government agency, court or other third parties where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.

We may also share your data with our agents and advisors and with any other corporate entity in our group, including entities that we may acquire or that may acquire us in the future, provided that we inform them that they must use your personal information only for the purposes disclosed in this Privacy Notice.

We may also share your information to any other person if you have consented to the disclosure.

Cookie policy

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you. Our cookie policy can be found here and informs users what cookies are used on this site, why we use them and how to manage them.


Our newsletters will be used to keep you informed about our products and events. Our subscription lists will not be sold, rented or leased to any third-parties.

We use code within our newsletters to identify open rates and click-through rates. This enables us to identify which individuals have opened the message or clicked on links within it and better tailor any follow-up communications.

You can remove yourself from the subscription lists at any time by clicking on the unsubscribe link within the newsletter or by emailing marketing@reassured.co.uk stating “consent withdrawn”, please also confirm your postcode, name and DOB to allow us to identify you correctly.


You may download, print extracts and/or make copies of works on this site for your own personal and non-commercial use, providing you acknowledge Reassured as the source of the information and include a link to our website.

Complaints and Contact

The data controller of your personal information is Reassured Limited which is registered with the Information Commissioners Office with registration number Z1676581.

Should you have any questions, concerns or complaints about the use of your personal information you can raise these by contacting our Data Protection Officer via email DPO_contact@reassured.co.uk with a broad outline of the nature of your question, concern or complaint.

Alternatively, you may put your complaint in writing to:

The Data Protection Officer
Reassured Limited
Belvedere House
Basing View
RG21 4HG

Or by phone: 0808 168 2025, selecting option 1 (Reassured) then option 4 (Complaints)

You have the right to complain to the Information Commissioner's Office about our collection and use of your personal information. For more information, please contact the Information Commissioner's Office (www.ico.org.uk):

Information Commissioner's Office
Wycliffe House
Water Lane

Tel: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number.

Changes to this policy

If we decide to change our Privacy Policy, we shall post changes on this page so that you are always aware of how we use your personal information.

Amending advertising preferences

If you are being shown adverts about Reassured which are not distributed directly by us, for example, adverts from your mail provider or a marketing website, there are some steps you can take to manage what adverts you see.

Adverts appearing in your mail inbox

When using free mailing services, you will often be shown adverts because you have signed up to the mail provider’s terms and conditions, which allow them to display these to you. These sometimes appear in your inbox and look like an email, however, these will usually have ‘Ad’ next to them.

Sometimes the adverts you are shown are personalized, meaning that the types of adverts shown to you are based on what is likely to be of interest to you. If you do not want to see particular adverts, then you will need to contact your mail provider directly to opt-out, amend your marketing preferences or switch off personalised adverts.

For more information on how to amend your advertising preferences please see our dedicated advertising preferences page.

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry