Everybody loves a freebie and there are plenty of rewards…
*Please note: this ‘over 50 life insurance with free gift’ article was updated on 24//06/21. Offers are subject to change or withdrawal by the provider without notice
SunLife's Guaranteed Over 50 Plan is the most recognisable policy in the senior life insurance market.
They're currently offering a generous £115 Love2Shop gift card for all new customers.
Love2Shop gift cards are accepted at over 150 UK brands, including Argos, M&S, Curry’s and Boots.
Previously, SunLife had offered a £110 Love2Shop gift card but this was increased even further in January 2021, to £115.
The "Biggest ever gift offer for new customers".
As a result, this is now the most generous free gift on offer in the over 50 plans market, hence it’s our number #1.
You’ll also be entered into SunLife’s annual £50,000 big cash draw.
Key points with the SunLife £115 free gift:
Legal & General are offering a £110 Amazon or M&S gift card when you take out their over 50 life insurance, rising from £100 in early 2021. This is their biggest ever free gift.
This offer is only available if you take out a Legal & General over 50s fixed life insurance plan.
You're eligible for the gift whether you take out your policy online, by post or over the telephone.
As with most of the offers we found, you have to pay in 6 months worth of premiums before being entitled to the gift.
You'll be sent a letter or email 30 days after the start of your policy with details on how to redeem your voucher.
As with all offers, if you miss a premium payment or cancel your policy within the first 6 months you'll not be entitled to the gift.
Also, this offer is not available to any life insurance with cashback customers.
If you've previously held or cancelled a policy with Legal & General within the past 18 months, you won't be eligible.
Lastly, you have 12 months from the start of your policy to claim your chosen gift card.
Key points with the Legal & General £110 free gift:
Post Office are offering a £100 gift card for either M&S, Argos or Amazon when you take out their over 50s life insurance.
Unlike other gift offers, the voucher amount isn’t determined by how much your premium is, it will be £100 no matter what your premium is.
You’ll need to have paid your monthly premiums for the 180 day qualifying period in order to qualify for the gift card. Failure to make payments will result in your policy becoming invalid.
You’ll need to inform Post Office of your gift card choice. You’ll be invited to do so following the purchase of your policy. You won’t receive your gift card until you have made your choice.
If you have kept up to date with your premium payments, the gift card will be sent to you within 28 days after the 180 qualifying period has ended.
Key points with the Post Office £100 free gift:
Direct Line are currently offering a £100 gift card from either Amazon, M&S or Love2Shop.
Unlike their term-based life insurance offer, the value of the gift card isn't influenced by the cost of your premium.
The gift card will be issued after you've paid your premiums for 6 months.
You'll be sent communications 30 days or more from the start of the policy on how to redeem your gift.
You'll receive a further 'choice message' from which point you'll have 6 months to redeem your gift. After this period you'll no longer be eligible.
Key points with the Direct Line £100 free gift:
Churchill are offering a £100 e-gift card with either Amazon, M&S or Tesco when you take out their over 50s plan.
As with most insurers, this gift card is issued after you've paid your premiums for 6 consecutive months.
Unlike their term life insurance offer, the value of the gift card is not dependant on the cost of your monthly premium.
Churchill over 50s life insurance is provided through AIG, (having previously worked with Legal & General).
Therefore, if you've previously cancelled an AIG policy, you won't qualify for this free gift.
Key points with the Churchill £100 free gift:
Claim it here: www.churchill.com/life-insurance/over-50s
British Seniors are offering a £100 M&S gift card with their over 50s life insurance.
You’ll qualify for the gift card after you’ve paid 6 monthly premiums and once the total of your premiums paid exceeds the value of the gift card.
The value of the gift card will be £100 unless you take out a joint policy, in this case, the gift card amount will be £200.
This offer is only valid for new customers of British Seniors and won’t be available if you purchase a policy using any other offer.
Key points with the British Seniors £100 free gift:
Shepherds Friendly are currently offering a £50 Love2Shop gift card when you take out their over 50 plan.
The value of your gift card you receive is not tiered; you'll receive the full £50 gift card regardless of the cost of your premiums.
As with the majority of gift cards we identified, you'll only qualify for the gift after paying your 6th monthly premium.
The Love2Shop gift cards will be sent to you in an email after confirming your 6th payment.
As mentioned above, Love2Shop gift cards are accepted at over 150 retailers, including Argos, M&S and Boots.
Key points with the Shepherds Friendly £50 free gift:
Vitality offers a very different proposition to other insurers in the UK.
Their commendable marketing approach is to incentivise you to make positive lifestyle changes, to improve your health.
Therefore, if you want to live a healthier lifestyle, this could be a good option.
While Vitality don’t offer a specific over 50s plan, you’ll be able to take out one of the term or whole of life policies.
This means you’ll be eligible to sign up for their Apple Watch gift offer.
This is the chance to take out an Apple Watch Series 6 or SE on a 36 month, 0% APR, customer agreement.
You’ll need to pay an upfront fee ranging from £17 - £136 (depending on your chosen watch) but the rest of the payments can be taken care of by leading an active lifestyle and earning vitality points.
The number of points you earn will determine how much you pay back for the watch each month. The more points, the less you pay:
You can earn a maximum of 8 points a day and 40 points a month - meaning you’ll need to receive 40 points each week to receive the maximum 160 points for this offer.
Alternatively, Vitality offer a wide range of discounts and rewards with their partners. These include Champneys, Garmin, Waitrose, ODEON Virgin Active and many more.
However, to enjoy these benefits you'll need to pay at least £30 a month on your premium, as well as subscribe to their Vitality or Wellness Optimiser.
The Optimisers will cost you an additional £4.75 per month.
Key points with the Vitality free gift:
Claim it here: www.vitality.co.uk/life-insurance/over-50s/
Foresters Friendly Society are offering a £35 gift card when you take out their over 50s life cover.
To qualify you must apply for a policy online and once you have paid 3 months premiums, you’ll be eligible to claim your gift card.
In the case of a joint policy, the first-named policyholder will receive the gift card.
If you cancel your policy within 30 days of taking the policy out, you won’t receive the gift card.
If you cancel within 12 months of the start date of the policy, the value of the gift card may be deducted from the refund of premiums.
Key points with the Foresters Friendly Society £35 free gift:
When you refer a friend to our brokerage services, we'll reward you with a £30 Love2Shop gift voucher.
It'll require the person you've referred to take out a policy with us and make 3 premium payments before you're eligible.
Once this has been confirmed, you'll receive a claim form which will need to be returned to redeem your voucher.
You'll then receive your voucher within 3-5 working days.
This offer is unlimited, meaning you can recommend as many friends as you like and redeem £30 for each one.
So there you have it, the best over 50 life insurance with free gift offers 2021.
It's possible that a free welcome gift is enough of an incentive for you to take out a particular plan.
However, generally, the most important thing is securing the over 50s plan that best meets your unique needs and budget.
In the long run, financially it’s usually much more important to make sure you secure the right policy, at the best price.
Reassured use the information you provide to compare over 50s quotes from some of the UK’s leading providers on your behalf, at no cost.
Then we present back to you the best available quotes we identified.
We’re an award-winning and FCA-regulated life insurance brokerage, here to help you save both time and money.
Simply get in touch today to arrange your perfect cover, at the very best price.
Please note, if you purchase life insurance through a broker, like Reassured, generally you'll not be entitled to the gift
All gifts are accurate as of the date the article was updated 04/03/21 but are subject to change by the provider without notice
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