Over 50 life insurance with free gift
9 min
Most over 50 plans now come with a free gift. But which…
At Reassured, we've spent time reviewing the best life insurance with free gift offers available in 2024.
Continue reading to learn all about the best offers currently available in the UK.
We hope our in-depth and up to date free gift with life insurance article saves you valuable time and money...
The top life insurance with free welcome gifts currently available:
*This 'life insurance with free gift' article was updated on 13/08/24. Offers are subject to change or withdrawal by the provider without notice. In order to be entitled to the free gift you will need to purchase the cover directly from the insurer. Reassured do not work with all the providers mentioned in this article
Life insurance providers will offer a wide range of free gifts to entice you to arrange cover with them.
The most common is some form of gift card, whether that be for Amazon, M&S or another high street retailer.
However, it's been known for insurers to offer more extravagant gifts from Xbox's and PS4s to laptops, TVs and Apple watches.
Whilst everyone loves to receive a freebie, it’s important to remember that the best life insurance for you will be the policy that provides the right level cover at an affordable price, rather than based on the free gift you receive.
If you want to benefit from any of the free gift offers listed within this article, you’ll need to secure a policy directly with the insurer.
When securing a policy through Reassured, you won’t receive the insurers free gift offer.
To discover the right policy to meet your needs, simply get in touch to discuss your options.
A friendly member of our team can help you compare quotes from leading UK insurers.
When taking out life cover through Compare the Market, you could be eligible to receive an Amazon gift voucher up to the value of £300.
The comparison site giants have been consistently offering a free gift when you take out a policy through them since 2018.
Their latest offer is valid on policies secured from 24/07/24 with no end date stated.
However, the value of the gift card you receive from Compare the Market will depend on the cost of your monthly life insurance premiums and also the specific insurer you choose.
For example: if your monthly premium is £0 - £10 with Legal & General and Quotemehappy.com you'll receive a £40 gift card, with all other brands you'll get a £25 gift card.
The maximum £300 gift card can only be achieved when taking out a policy with Legal & General. Your monthly premium must be £70.01 a month or above.
You’ll be entitled to claim your free gift once your policy has been in place for 6 months and you’ve paid your 6th monthly premium.
You'll be contacted within 45 days of your 6th payment with details on how to claim your gift.
You have 30 days from the date you receive this email to claim your gift.
Key points with the Compare the Market free gift:
Website: www.comparethemarket.com/life-insurance/content/with-free-gift
If you take out life insurance online via MoneySuperMarket you could receive an Amazon gift card up to the value of £300.
You’ll need to have paid 6 monthly premium payments in order to qualify for this free gift offer.
However, you must have not received any other voucher or promotional benefit from MoneySuperMarket since 1st May 2022. If you’ve received anything after this time, you won’t be eligible for the free gift.
The value of the gift card you receive will depend on the price of your monthly premium.
For example, a premium of £10 or less could get you’re a gift card worth £35. You’ll only be eligible for the full £300 gift card with a premium of £70.01 per month.
Key points with the MoneySuperMarket free gift:
LV= are offering a free gift up to the value of £250. You’ll be able to choose from a range of household names including Argos, Uber, M&S, IKEA and Just Eat.
You’ll need to apply for and purchase a life insurance or life with critical illness cover policy online on or before 29/11/24.
The price of the gift card you receive will depend on your monthly premium price.
For example. Those with a premium of £5 - £9.99 per month could receive a £30 voucher. You’ll need a premium price of £50 or more to receive the full £250 gift card.
You’ll need to pay 6 months premiums to become eligible to claim your gift card and you’ll be able to make your selection via an online portal.
Key points with the LV= free gift:
Website: www.lv.com/life-insurance
Direct Line are offering a gift card from Amazon, M&S or Love2Shop up to the value of £180.
This offer is available to customers who purchase Direct Line term life insurance directly online or via the phone.
As with most free gift offers, the value of the gift card you receive will be dependent on how much you pay for your monthly premium.
For example: if your monthly premium is between £5 and £10 a month you'll receive a £35 voucher; if you pay between £10.01 and £20 a month you'll receive a £60 voucher...to receive the full £180 gift card you'll need to be paying over £30 a month.
You’ll need to have paid 6 monthly premium payments in order to be eligible to claim this free gift offer.
Once 6 monthly payments have been made, you will be contacted by post or email with details on how to claim your gift card. You’ll then have a further 6 months to claim your free gift.
You may not be aware that Direct Line life insurance is now provided by AIG life UK, having previously been provided by Legal & General.
As a result, if you've previously cancelled an AIG life policy, you'll not qualify for this Direct Line offer.
Key points with the Direct Line free gift:
Website: www.directline.com/life-cover
Churchill are offering an e-gift card for either Amazon, M&S or Tesco up to the value of £180.
Again, the value of the gift card you receive is dependent on the cost of your premium.
For example: if you pay between £4 - £10 a month you get a £35 gift card; if you pay between £10.01 and £20 per month you receive a £60 gift card and so on until the maximum of £180 if you pay over £30 a month.
You’ll be able to claim and make your gift card selection once your policy has been in place for 6 months and 6 premium payments have been made.
Churchill life insurance is now provided through AIG, (having previously worked with Legal & General).
Therefore, if you've cancelled an AIG policy in the past, you'll not qualify for the free gift.
Key points with the Churchill free gift:
Website: www.churchill.com/life-insurance
Smart Insurance are offering a welcome gift to new customers in the form of a £125 voucher from either Amazon, Tesco or Argos.
This offer only applies to new Smart Insurance customers and is only valid with their Family Life Insurance (you won’t be eligible if you take out their Guaranteed Life Insurance).
Policies must be taken out directly through Smart Insurance.
You'll receive your gift card once you have paid 6 monthly premiums and the total amount of premiums paid exceeds the gift card amount (£125).
Once you are eligible for the free gift, you’ll be contacted via post or email with an invitation for you to choose which gift card you’d like.
Key points with the Smart Insurance free gift:
Website: www.smartinsurance.co.uk
Legal & General are offering a £100 Amazon or M&S gift card when you take out either life insurance or decreasing life insurance with or without critical illness cover.
You’ll be eligible to claim this gift when purchasing a qualifying policy directly from Legal & General via the phone or online.
However, if you’ve held a Legal & General life insurance policy in the last 18 months, you won’t be eligible.
As with most other offers mentioned in this guide, this offer isn’t available to cashback customers and you’ll be eligible to claim your gift card 6 months after your start date, provided your premiums are up to date.
You will be contacted with details on how to claim your free gift.
Unlike other free gift offers, the value of the gift card you receive isn’t based on the cost of your premium. You’ll receive a £100 voucher regardless.
Key points with the Legal & General free gift:
Website: www.legalandgeneral.com/life-cover
Beagle Street are currently offering a gift card or pre-paid Mastercard up to the value of £100.
When opting for the gift card, you’ll have the choice between Amazon, M&S, Tesco, John Lewis, Morrisons or Love2Shop.
To be eligible for this free gift offer, you’ll need to hold your policy for 6 months and keep up to date with your premiums within this time.
The value of your gift card will depend on the cost of your monthly premium.
For example: those with a premium of under £10 the value of your free gift will be £25. If your monthly premium is £10 - £19.99 the value of your free gift will be £50. If your premium is £20 - £29.99 a month the value of your free gift will be £75. To receive the maximum free gift value of £100 your premium must be £30 or more per month.
After you’ve made your 6th monthly payment, you’ll receive an email with instructions on how to make your gift card selection. You’ll then have 90 days from the date of the email to claim your gift.
You’ll also be eligible to receive a free beagle soft toy, which will be sent within 30 days of your 2nd premium payment.
Key points with the Beagle Street free gift:
Website: www.beaglestreet.com
Zurich are offering up to £100 in gift vouchers from your choice of John Lewis, Amazon or Love2Shop.
Love2Shop gift cards are accepted with over 150 retailers, including Halfords, GAP, M&S, Curry’s, H. Samuel and Boots.
As with all free gift offers you have to wait a period of time before being eligible. With Zurich, the vouchers will be issued after you've paid your 6th consecutive monthly premium.
The value of the voucher received is calculated from the combined value of your 1st 6 months' premiums, rounded down to the nearest £5 and capped at a maximum amount (in this case, £100).
For example: if you pay £5 a month you'll receive a £30 voucher; if you pay £10 you'll get a £60 voucher and so on...until the maximum of £17+ per month in order to get the full £100 worth of gift vouchers.
Key points with the Zurich free gift:
Website: www.zurich.co.uk/life-insurance
If you take out life insurance with the Post Office, you could receive a £100 gift card for either M&S, Tesco or Amazon.
You’ll need to retain your Post Office life insurance policy for the 180 day qualifying period in order to be eligible to claim this gift.
If you cancel the policy or fail to make your premium payments then you’ll no longer qualify.
Once you’ve qualified, you’ll be sent an invitation (either by post or email, depending on your preference) where you’ll be able to select your chosen gift card.
You can make your choice at any date following receipt of your invitation, but no later than 365 days after the start date of your policy.
Key points with the Post Office free gift:
At Vitality their marketing slogan is ‘positively different’, which sums up the approach to their free gift.
Rather than offering a gift card, Vitality offer gifts to help encourage their members to lead a healthy lifestyle.
To qualify for most free gifts through Vitality, you must download their app and log your activity to earn Vitality points.
To put this into perspective:
You can also earn points for workouts, but these must be tracked with a compatible fitness tracker with a heart-rate monitor.
Vitality currently offer a range of ‘free gifts’ or incentives, including:
Earn an Apple Watch - Purchase an Apple Watch Series 9 or SE from £39 upfront and you could pay nothing more by earning Vitality points. You’ll need to agree to a 36 month, 0% APR customer credit agreement with Vitality’s chosen lender.
The value of the upfront fee you pay will vary depending on the specification of your chosen watch. This offer is available when you secure a life insurance policy with a premium of at least £45. If you don’t stay active, you’ll pay £10 per month (depending on your choice of Apple Watch).
This offer isn’t limited to new Vitality customers, if you’re an existing customer you can log on to your member zone to find out if you qualify for this offer.
Up to 40% off your life insurance premiums in the first year - By adding the Optimiser to your life insurance policy, at no extra cost, you can get up to 40% off your premiums in the first year. You’ll need to track your activity and healthy habits using the Optimiser to earn points and increase your Vitality status. The higher your status, the lower your premiums.
Vitality discounts - As a Vitality member, you’ll have a range of discounts available to you. This includes up to 40% off Garmin devices and up to 50% off a Virgin Active gym membership.
You’ll also have access to discounts on many other household names such as Amazon Prime, Champney’s, Café Nero, Peloton, Fitbit and many more.
Key points with the Vitality free gift:
Website: www.vitality.co.uk/life-insurance/
NatWest are offering a gift card to new life insurance customers up to the value of £100 from either Amazon, Tesco or Argos.
NatWest don’t actually provide their own life insurance, their cover is provided by AIG.
When applying for life insurance online with NatWest, you’ll be taken to the AIG website where you can enquire for quotes. Throughout the application you’ll deal with AIG directly - not NatWest.
The price of the voucher you’re entitled to will depend on how much your monthly premium is.
You’ll be eligible to claim your gift once 6 monthly payments have been made. You’ll then be contacted with details on how to claim your reward.
You won’t qualify for this offer if you’ve previously received a free gift but the policy was cancelled.
Key points with the NatWest free gift:
At Reassured we're currently offering a £30 Love2Shop gift voucher when you refer a friend and that friend subsequently takes out a life insurance policy through us.
Once the referred friend has made 3 premium payments and this has been confirmed, we'll contact you with details on how to claim your voucher.
The vouchers will then be sent to you within 3 - 5 working days.
And the best bit? This offer is unlimited so you can recommend as many friends as you like to claim the £30 voucher each time.
Yes, it can possible to secure cheap life insurance and benefit from a free gift.
Some insurers will provide a free gift even if your premiums are as low as £4 a month.
However, as mentioned, the cost of your premium could affect the value of the free gift you’re entitled to.
The lower your premium, the more likely you’ll receive the lower end of the free gift offer or no free gift at all.
Securing affordable cover is always the most important thing and the best way to arrange cheap life insurance is to compare quotes from multiple insurers.
There are also a number of other steps you can take to secure the most affordable premium price:
Get in touch today to compare life insurance quotes (for free) using our award-wining service.
It could be that a free gift is enough of an incentive for you to take out that policy; especially if you've shopped around and the quotes are all similar.
However, with some insurers the more you spend, the more expensive your free gift.
This can tempt you into taking out more cover than you actually need to secure the highest value gift.
By adding up factors like these you can work out how much cover you actually require so you won’t be tempted to pay over the odds for cover you don’t need.
A free gift is a nice incentive but, in the long-term, it's usually much more important (and cost-effective) to make sure you secure the right policy, from the best life insurance provider, at the lowest price.
At Reassured we use the information you provide to compare quotes from some of the top insurers, (at no cost).
We're an award-winning and FCA-regulated life insurance broker, here to explain any jargon and help you understand your policy and the application process.
Hopefully this guide has helped to highlight the best life insurance deals with a free gift.
Ultimately, securing the right cover to meet your needs should be the main consideration when arranging life insurance, as opposed to the free gift.
Comparing quotes can help you to find the right cover to meet your needs, at our best available price, so why not contact a friendly member of our team?
Please be aware that to benefit from the free gift offers mentioned within this guide, you’ll need to buy a policy directly from the insurer.
Policies bought elsewhere, such as through Reassured, won’t qualify.
Simply get in touch today to secure the financial future of your loved ones.
Please note, if you purchase life insurance through a broker, like Reassured, you won’t be entitled to the gift
All gifts are accurate as of the updated date of this webpage 13/08/24 but are subject to change or withdrawal by the provider without notice
https://www.comparethemarket.com/life-insurance/content/with-free-gift
https://www.moneysupermarket.com/life-insurance/
https://www.lv.com/life-insurance
https://www.directline.com/life-cover
https://www.churchill.com/life-insurance
https://www.smartinsurance.co.uk/
https://www.legalandgeneral.com/life-cover/
https://www.beaglestreet.com/
https://www.zurich.co.uk/life-insurance
https://www.postoffice.co.uk/life-cover/life-insurance
https://www.vitality.co.uk/life-insurance/
https://www.natwest.com/insurance/life-insurance.html
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