Best life insurance with free gift 2025

At Reassured, we've spent time reviewing the best life insurance with free gift offers available in 2025.

Continue reading below to learn all about the best offers currently available in the UK.

We hope our in-depth and up to date free gift with life insurance article saves you valuable time and money...

Life insurance with free gifts

The top life insurance with free welcome gifts currently available:

  1. Compare the Market - £300 Amazon gift card »
  2. MoneySuperMarket - £300 Shopping gift card »
  3. LV= - £250 worth of e-gift cards »
  4. Smart Insurance - £125 Amazon, Tesco or Argos gift card »
  5. Legal & General - £100 Amazon or M&S gift card »
  6. Beagle Street - £100 gift card or a pre-paid master card + a free Beagle soft toy »
  7. Zurich - £100 John Lewis, Amazon or Love2Shop e-gift card »
  8. Post Office - £100 M&S, Tesco or Amazon gift card »
  9. Vitality - Apple Watch + Vitality rewards »
  10. Natwest - £100 Love2Shop e-gift card »
  11. Nationwide - £75 Amazon or M&S gift card »

*This 'life insurance with free gift' article was updated on 13/05/25. Offers are subject to change or withdrawal by the provider without notice. In order to be entitled to the free gift you will need to purchase the cover directly from the insurer. Reassured do not work with all the providers mentioned in this article

In this in-depth article we investigate

  • Which insurer is currently offering the best welcome gift?
  • Are you entitled to the free gift and when can you claim the prize?
  • Can you get life insurance with a free iPad?
  • What's really hidden in the insurers small print?
  • Does the cost of your premium determine the value of the gift?
Compare Life Insurance Quotes »

What kind of life insurance deals with free gift can you expect?

Life insurance providers will offer a wide range of free gifts to entice you to arrange cover with them.

The most common is some form of gift card, whether that be for Amazon, M&S or another high street retailer.

However, it's been known for insurers to offer more extravagant gifts from Xbox's and PS4s to laptops, TVs and Apple watches.

Whilst everyone loves to receive a freebie, it’s important to remember that the best life insurance for you will be the policy that provides the right level cover at an affordable price, rather than based on the free gift you receive.

If you want to benefit from any of the free gift offers listed within this article, you’ll need to secure a policy directly with the insurer.

When securing a policy through Reassured, you won’t receive the insurers free gift offer.

To discover the right policy to meet your needs, simply get in touch to discuss your options.

A friendly member of our team can help you compare quotes from leading UK insurers.

Compare the Market - £300 Amazon gift card

When taking out life cover through Compare the Market, you could be eligible to receive an Amazon gift voucher up to the value of £300.

The comparison site giants have been consistently offering a free gift when you take out a policy through them since 2018.

Their latest offer is valid on policies secured from 29/08/24 with no end date stated.

Compare The Market life insurance with free gift

However, the value of the gift card you receive from Compare the Market will depend on the cost of your monthly life insurance premiums and also the specific insurer you choose.

For example: if your monthly premium is £0 - £10 with Legal & General and Quotemehappy.com you'll receive a £40 gift card, with all other brands you'll get a £25 gift card.

The maximum £300 gift card can only be achieved when taking out a policy with Legal & General. Your monthly premium must be £70.01 a month or above.

You’ll be entitled to claim your free gift once your policy has been in place for 6 months and you’ve paid your 6th monthly premium.

You'll be contacted within 45 days of your 6th payment with details on how to claim your gift.

You have 30 days from the date you receive this email to claim your gift.

Key points with the Compare the Market free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • Offer only available online to new customers
  • You'll be offered your free gift up to 45 days after paying your 6th premium
  • The value of the gift you receive depends on the insurer you choose and the price of your premium
  • 1 gift card per policy
  • Offer runs from 29/08/24 with no end date stated

Website: www.comparethemarket.com/life-insurance/content/with-free-gift

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MoneySuperMarket - £300 Shopping gift card

If you take out life insurance online via MoneySuperMarket you could receive a gift card up to the value of £300.

You’ll be able to choose from a range of retailers including Argos, Superdry, B&Q, Currys PC World, H Samuels & many more.

You’ll need to have paid 6 monthly premium payments in order to qualify for this free gift offer.

MoneySuperMarket life insurance with free gift

The value of the gift card you receive will depend on the price of your monthly premium.

For example, a premium of £10 or less could get you’re a gift card worth £35. You’ll only be eligible for the full £300 gift card with a premium of £70.01 per month.

Key points with the MoneySuperMarket free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • Value of the gift will depend on the monthly premium of the policy
  • Limited to 1 voucher only
  • Offer runs from 08/04/2025 with no end date stated

Website: www.moneysupermarket.com/life-insurance/

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LV= - £250 worth of e-gift cards

LV= are offering a free gift up to the value of £250. You’ll be able to choose from a range of household names including Argos, Uber, M&S, IKEA and Just Eat.

You’ll need to have applied for and purchased a life insurance or life with critical illness cover policy online from 03/06/24 and onwards to be eligible.

The price of the gift card you receive will depend on your monthly premium price.

LV= life insurance with free gift

For example. Those with a premium of £5 - £9.99 per month could receive a £30 voucher. You’ll need a premium price of £50 or more to receive the full £250 gift card.

You’ll need to pay 6 months premiums to become eligible to claim your gift card and you’ll be able to make your selection via an online portal.

Key points with the LV= free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • Value of the gift will depend on the monthly premium of the policy
  • Only available to new customers (those who have previously cancelled an LV= life or life with critical illness cover policy won’t qualify for this offer)
  • Offer not available to cashback customers
  • Offer is only valid on policies purchased from 03/06/24 onwards, with no expiry date stated

Website: www.lv.com/life-insurance

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Smart Insurance - £125 Amazon, Tesco or Argos gift card

Smart Insurance are offering a welcome gift to new customers in the form of a £125 voucher from either Amazon, Tesco or Argos.

This offer only applies to new Smart Insurance customers and is only valid with their Family Life Insurance (you won’t be eligible if you take out their Guaranteed Life Insurance).

Policies must be taken out directly through Smart Insurance.

Smart Insurance life insurance with free gift

You'll receive your gift card once you have paid 6 monthly premiums and the total amount of premiums paid exceeds the gift card amount (£125).

Once you are eligible for the free gift, you’ll be contacted via post or email with an invitation for you to choose which gift card you’d like.

Key points with the Smart Insurance free gift:

  • Offer only applies to Family Life Insurance policies
  • You must have paid 6 months premiums and the total amount paid must exceed the free gift amount
  • Only 1 gift card per policy
  • Free gift is not valid if your policy is purchased with any other gifts or offers
  • Valid on policies taken out after 28/09/23
  • No expiry date stated

Website: www.smartinsurance.co.uk

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Beagle Street - £100 gift card or a pre-paid master card + a free Beagle soft toy

Beagle Street are currently offering a gift card or pre-paid Mastercard up to the value of £100.

When opting for the gift card, you’ll have the choice between Amazon, M&S, Tesco, John Lewis, Morrisons or Love2Shop.

To be eligible for this free gift offer, you’ll need to hold your policy for 6 months and keep up to date with your premiums within this time.

Beagle Street life insurance with free gift

The value of your gift card will depend on the cost of your monthly premium.

For example: those with a premium of under £10 the value of your free gift will be £25. If your monthly premium is £10 - £19.99 the value of your free gift will be £50. If your premium is £20 - £29.99 a month the value of your free gift will be £75. To receive the maximum free gift value of £100 your premium must be £30 or more per month.

After you’ve made your 6th monthly payment, you’ll receive an email with instructions on how to make your gift card selection. You’ll then have 90 days from the date of the email to claim your gift.

You’ll also be eligible to receive a free beagle soft toy, which will be sent within 30 days of your 2nd premium payment.

Key points with the Beagle Street free gift:

  • Both the free gift card and free soft toy offer are only available on policies bought directly from Beagle Street (online or via the phone)
  • £100 gift card or pre-paid Mastercard offer is valid on policies taken out on or after 04/01/22 (with no expiry date stated)
  • You must make 6 monthly premium payments to be eligible to receive the gift card
  • Free soft toy offer is valid on policies taken out on or after 05/09/22 (with no expiry date stated)
  • Free soft toy will be sent after 2 premium payments have been made
  • No end date is stated

Website: www.beaglestreet.com

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Zurich - £100 John Lewis, Amazon or Love2Shop e-gift card

Zurich are offering up to £100 in gift vouchers from your choice of John Lewis, Amazon or Love2Shop.

Love2Shop e-gift cards are accepted with over 150 retailers, including Halfords, GAP, M&S, Curry’s, H. Samuel and Boots.

As with all free gift offers you have to wait a period of time before being eligible. With Zurich, the vouchers will be issued after you've paid your 6th consecutive monthly premium.

Zurich life insurance with free gift

The value of the voucher received is calculated from the combined value of your 1st 6 months' premiums, rounded down to the nearest £5 and capped at a maximum amount (in this case, £100).

For example: if you pay £5 a month you'll receive a £30 voucher; if you pay £10 you'll get a £60 voucher and so on...until the maximum of £17+ per month in order to get the full £100 worth of gift vouchers.

Key points with the Zurich free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • You can apply online or via phone
  • You must use promo code ZOFFERS100 online
  • You'll not be eligible if you have cancelled a Zurich life insurance policy within the last 12 months
  • This offer is only valid on policies taken out between 01/09/19 and 01/10/25, (plans must start before 01/05/26)

Website: www.zurich.co.uk/life-insurance

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Post Office - £100 M&S, Tesco or Amazon gift card

If you take out life insurance with the Post Office, you could receive a £100 gift card for either M&S, Tesco or Amazon.

You’ll need to retain your Post Office life insurance policy for the 180 day qualifying period in order to be eligible to claim this gift.

If you cancel the policy or fail to make your premium payments then you’ll no longer qualify.

Post Office life insurance with free gift

Once you’ve qualified, you’ll be sent an invitation (either by post or email, depending on your preference) where you’ll be able to select your chosen gift card.

You can make your choice at any date following receipt of your invitation, but no later than 365 days after the start date of your policy.

Key points with the Post Office free gift:

  • Premium payments must be up to date for at least the 180-day qualifying period
  • You're limited to 1 free gift per policy
  • Offer is open to UK residents aged 18 - 70
  • You can apply online, by phone or in branch
  • Policies must be taken out on or after 30/12/24 to qualify
  • No expiration date set

Website: www.postoffice.co.uk/life-cover/life-insurance

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Vitality - Apple Watch + Vitality rewards

At Vitality their marketing slogan is ‘positively different’, which sums up the approach to their free gift.

Rather than offering a gift card, Vitality offer gifts to help encourage their members to lead a healthy lifestyle.

To qualify for most free gifts through Vitality, you must download their app and log your activity to earn Vitality points.

Vitality life insurance with free gift

To put this into perspective:

  • 40 Vitality points = 10,000 steps per day twice a week
  • 80 Vitality points = 10,000 steps per day four times a week
  • 120 Vitality points = 12,500 steps per day four times a week
  • 160 Vitality points = 12,500 steps per day five times a week

You can also earn points for workouts, but these must be tracked with a compatible fitness tracker with a heart-rate monitor.

Vitality currently offer a range of ‘free gifts’ or incentives, including:

Earn an Apple Watch - Purchase an Apple Watch Series 10 or SE from £39 upfront and you could pay nothing more by earning Vitality points. You’ll need to agree to a 36 month, 0% APR customer credit agreement with Vitality’s chosen lender.

The value of the upfront fee you pay will vary depending on the specification of your chosen watch. This offer is available when you secure a life insurance policy with a premium of at least £45. If you don’t stay active, you’ll pay £10 per month (depending on your choice of Apple Watch).

This offer isn’t limited to new Vitality customers, if you’re an existing customer you can log on to your member zone to find out if you qualify for this offer.

Up to 40% off your life insurance premiums in the first year - By adding the Optimiser to your life insurance policy, at no extra cost, you can get up to 40% off your premiums in the first year. You’ll need to track your activity and healthy habits using the Optimiser to earn points and increase your Vitality status. The higher your status, the lower your premiums.

Vitality discounts - As a Vitality member, you’ll have a range of discounts available to you. This includes up to 40% off Garmin devices and up to 50% off a Virgin Active gym membership.

There’s a chance to choose a £5 or £10 gift card each month with Vitality if you earn activity points on the app. You’ll need a qualifying plan to be included in this reward.

You’ll also have access to discounts on many other household names such as Rakuten TV, Champney’s, Café Nero, Peloton, Fitbit and many more.

Key points with the Vitality free gift:

  • You must earn Vitality points to benefit from these free gifts
  • The more points you earn, the higher the rewards
  • You don’t have to be a new customer to take up the Apple Watch offer
  • Higher upfront fees will apply if you have benefited from any previous Apple Watch offers
  • To take up the Apple Watch offer you must agree to a ‘Credit Agreement’ with Vitality’s chosen lender
  • Prices and models of Apple watch are subject to change
  • Only one Apple Watch per adult per plan (those with a joint plan are only entitled to one watch)

Website: www.vitality.co.uk/life-insurance/

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Natwest - £100 Love2Shop e-gift card

NatWest are offering a e-gift card to new life insurance customers up to the value of £100 from Love2Shop.

NatWest don’t actually provide their own life insurance, their cover is provided by Aviva Protection.

When applying for life insurance online with NatWest, you’ll be taken to the Aviva website where you can enquire for quotes. Throughout the application you’ll deal with Aviva directly - not NatWest.

Natwest life insurance with free gift

The price of the voucher you’re entitled to will depend on how much your monthly premium is.

You’ll be eligible to claim your gift once 6 monthly payments have been made. You’ll then be contacted with details on how to claim your reward.

You won’t qualify for this offer if you’ve previously received a free gift but the policy was cancelled.

Key points with the NatWest free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • Limited to 1 gift card per household
  • Qualifying policies must be bought through NatWest, Royal Bank or Ulster. Policies bought direct from Aviva won’t qualify
  • A policy must be secured online with Aviva by 17/06/25 to qualify for this free gift offer

Website: www.natwest.com/insurance/life-insurance.html

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Nationwide - £75 Amazon or M&S gift card

Nationwide are offering a gift card from Amazon or M&S with the value of £75.

This offer is available to customers who apply online for Life Insurance and/or decreasing life insurance with or without critical illness cover. Nationwide life cover is provided through Legal & General.

This offer is exclusively for customers who purchase a policy through Nationwide. You can expect to receive your e-Gift Card six months after your policy begins.

Nationwide life insurance with free gift

After that period, you'll get an email with instructions on how to claim it.

In order to be eligible for the free gift, you can’t have cancelled your policy and your payments must be fully up to date.

Key points with the Nationwide free gift:

  • You will be eligible for your e-Gift Card six months after your policy start date
  • This offer is limited to one e-Gift Card per policy sold and two per household
  • If you have previously cancelled a Legal & General life policy within the last 18 months, you will not be eligible for this offer
  • No end date is stated

Website: www.nationwide.co.uk/insurance/life-insurance/

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Reassured - £30 Love2Shop gift vouchers, (when you recommend a friend)

At Reassured we're currently offering a £30 Love2Shop gift voucher when you refer a friend and that friend subsequently takes out a life insurance policy through us.

Once the referred friend has made 3 premium payments and this has been confirmed, we'll contact you with details on how to claim your voucher.

The vouchers will then be sent to you within 3 - 5 working days.

Reassured life insurance with free gift

And the best bit? This offer is unlimited so you can recommend as many friends as you like to claim the £30 voucher each time.

Key points with our Reassured free gift:

  • The free gift can be claimed once the referred friend has taken out a policy through Reassured
  • The offer is unlimited per friend referred, not per policy
  • The referred friend must have made 3 successful premium payments
  • No expiry date
Compare Life Insurance Quotes »

Can I secure cheap life insurance with free gift?

Yes, it can possible to secure cheap life insurance and benefit from a free gift.

Some insurers will provide a free gift even if your premiums are as low as £4 a month.

However, as mentioned, the cost of your premium could affect the value of the free gift you’re entitled to.

The lower your premium, the more likely you’ll receive the lower end of the free gift offer or no free gift at all.

Securing affordable cover is always the most important thing and the best way to arrange cheap life insurance is to compare quotes from multiple insurers.

Reassured top tips

There are also a number of other steps you can take to secure the most affordable premium price:

  1. Arrange cover as soon as possible to prevent increased premiums due to older age and/or ill-health
  2. Choose the most suitable form of life insurance to avoid paying for more expensive cover than needed
  3. Only arrange the amount of cover you require to avoid paying for more cover than you need
  4. Live a healthy lifestyle (quitting smoking, maintaining a healthy weight and drinking alcohol in moderation)

Get in touch today to compare life insurance quotes (for free) using our award-wining service.

The most important thing is securing the RIGHT cover

It could be that a free gift is enough of an incentive for you to take out that policy; especially if you've shopped around and the quotes are all similar.

However, with some insurers the more you spend, the more expensive your free gift.

This can tempt you into taking out more cover than you actually need to secure the highest value gift.

We believe the most important thing is securing a policy that best meets your unique needs. This could be to help:

  • Cover mortgage or rental costs
  • Cover the cost of your funeral
  • Fund family living expenses
  • Replace your lost income
  • Cover childcare expenses
  • Provide an inheritance for loved ones

By adding up factors like these you can work out how much cover you actually require so you won’t be tempted to pay over the odds for cover you don’t need.

Calculator

Free gift aside, how much life cover do you need?

Enter your financial commitments to understand the level of cover you require.

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£137,934 is the estimated mortgage debt per household in the UK.

The purchase of a home is likely to be the largest financial commitment any of us will make in our lifetime. Your life insurance should cover your remaining mortgage balance to allow your loved ones to stay in the family home should anything happen to you.

Source: Moneynerd.co.uk
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The average monthly household budget in the UK is £2,548 (that’s £30,576 per year), which is spent on transport, food & drink, utilities (gas, electricity, water etc), clothing, council tax and leisure activities.

With energy prices hitting a record high and the cost of living rising sharply in the UK, you may wish to factor in utility bills and family living expenses into your cover.

Source: Nimblefins.co.uk
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The average personal debt of UK adults has risen to £34,566 (not including mortgage debt), with credit cards, personal loans and overdrafts being the most common forms of debt.

Factoring in any debts into your life insurance cover means that, if they need to be paid back from your estate after your passing, your loved ones won’t miss out financially.

Source: Money.co.uk
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According to SunLife, the average cost of a funeral in the UK is £3,953 (with the overall cost of dying at £9,200).

Funeral costs have increased by 116% since 2004 and are a significant cost which should be factored into the amount of life insurance you secure.

Source: SunLife.co.uk
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When factoring in cover for your children, you may wish to calculate the amount based on how long it is until they reach financial independence.

This could include childcare (£7,000 per year for part-time care), school expenses (£1,519 per school year for uniforms, lunches, stationary etc), as well as an additional sum for further education (this could be a contribution of up to £5,000 per year).

Sources: Daynurseries.co.uk, Primarytimes.co.uk & Savethestudent.org
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2 in 5 adults say they are relying on an inheritance to fund their retirement.

Factoring in an inheritance to your sum assured could allow loved ones to live a more financially comfortable life. Alternatively, you could leave a cash gift to a charity of your choosing.

Source: Moneyage.co.uk
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If you’re lucky enough to have your own savings or are part of the 30% of UK residents who already have a life insurance policy in place, this can provide financial protection for loved ones.

By entering your current cover, savings or death in service amount you can reduce the sum assured you require.

Source: Scottishbusinessnews.net
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A free gift is a nice incentive but, in the long-term, it's usually much more important (and cost-effective) to make sure you secure the right policy, from the best life insurance provider, at the lowest price.

At Reassured we use the information you provide to compare quotes from some of the top insurers, (at no cost).

We're an award-winning life insurance broker, here to explain any jargon and help you understand your policy and the application process.

Life insurance quotes with free gift

Hopefully this guide has helped to highlight the best life insurance deals with a free gift.

Ultimately, securing the right cover to meet your needs should be the main consideration when arranging life insurance, as opposed to the free gift.

Comparing quotes can help you to find the right cover to meet your needs, at our best available price, so why not contact a friendly member of our team?

Please be aware that to benefit from the free gift offers mentioned within this guide, you’ll need to buy a policy directly from the insurer.

Policies bought elsewhere, such as through Reassured, won’t qualify.

By using our experienced and award-winning broker service you’ll benefit from:

  • Fee-free quote comparison service (including some of the UK’s best insurers)
  • Help and guidance throughout the entire application
  • A range of policies to suit every need and budget
  • The opportunity to receive multiple gift cards by referring friends
  • Affordable rates starting from just 20p-a-day †

Simply get in touch today to secure the financial future of your loved ones.

Compare Life Insurance Quotes » Save Money

Sources:

Please note, if you purchase life insurance through a broker, like Reassured, you won’t be entitled to the gift

All gifts are accurate as of the updated date of this webpage 13/05/25 but are subject to change or withdrawal by the provider without notice

https://www.comparethemarket.com/life-insurance/content/with-free-gift

https://www.moneysupermarket.com/life-insurance/

https://www.lv.com/life-insurance

https://www.smartinsurance.co.uk/

https://www.legalandgeneral.com/life-cover/

https://www.beaglestreet.com/

https://www.zurich.co.uk/life-insurance

https://www.postoffice.co.uk/life-cover/life-insurance

https://www.vitality.co.uk/life-insurance/

https://www.natwest.com/insurance/life-insurance.html

https://www.nationwide.co.uk/insurance/life-insurance/

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