In this in-depth article we investigate

  • Which insurer is currently offering the best welcome gift?
  • Are you entitled to the free gift and when can you claim the prize?
  • Can you get life insurance with a free iPad?
  • What's really hidden in the insurers small print?
  • Does the cost of your premium determine the value of the gift?

What kind of gifts can you expect?

Life insurance providers will offer a wide range of free gifts to entice you to arrange cover with them.

The most common is some form of gift card, whether that be for Amazon, M&S or another high street retailer.

However, it's been known for insurers to offer more extravagant gifts from Xbox's and PS4s to laptops and TVs.

Whilst everyone loves to receive a freebie, it's always important to remember that ultimately the life insurance cover provides the level of cover you require.

To discover the right policy to meet your needs, simply get in touch to discuss your options.

Below you'll find details on what the major insurers are currently offering…

Compare the Market - £195 Amazon gift card

Compare the Market are offering an Amazon gift card up to the value £195. Online giants Amazon provide you with a massive range of products to choose from.

Compare the Market life insurance with free gift

However, the value of the gift card will depend on the cost of your monthly premiums and also on the specific insurer.

For example; if your monthly premium is £0 - £10 with Zurich you'll receive a £35 gift card, with Legal & General and Beagle Street you’ll get a £30 gift card and with all other brands you'll get £25 in vouchers.

The maximum £195 gift card can be achieved for policies with Beagle Street and your monthly premium must be £50.01 a month or above.

Unlike most other offers, you're eligible for this offer after paying just 3 months of premiums and you'll be contacted within 45 days of your 3rd payment.

Key points with Compare the Market free gift:

  • You have to pay 3 months premiums before you can claim your gift
  • Offer only available online
  • You'll be offered your free gift 45 days after paying your 3rd premium
  • The value of the gift you receive depends on the insurer
  • 1 gift card per policy
  • Offer runs from 01/02/20, no expiry date stated

Website: www.comparethemarket.com/life-insurance/content/with-free-gift

Direct Line - £180 Amazon, M&S or Love2Shop gift card

Direct Line are currently offering a gift card from either Amazon, M&S or Love2Shop up to the value of £180.

Direct Line life insurance with free gift

Vouchers will be issued after you've paid your premiums for 6 months and the value of the voucher is calculated by how much you pay each month.

For example; if your monthly premium is between £6 and £10 a month you'll receive a £35 voucher; if you pay between £10.01 and £20 a month you'll receive a £60 voucher...to receive the full £180 gift card you'll need to be paying over £30 a month.

You may not be aware that Direct Line life insurance is actually provided through Legal & General.

As a result, if you've previously cancelled a Legal & General policy, you'll not qualify for this Direct Line offer.

Key points with Direct Line free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • Value of the gift will depend on the monthly premium of the policy
  • Cashback customers are excluded
  • You're limited to 1 gift card per policy
  • If you've previously cancelled a Legal & General policy, you'll not qualify
  • Offer runs from 22/07/19, but no expiry date stated

Website: www.directline.com/life-cover

Churchill - £180 Amazon, M&S or Tesco e-gift card

Churchill are offering an e-gift card for either Amazon, M&S or Tesco up to the value of £180.

Churchill life insurance with free gift

Again, as with most insurers, the value of the gift card is dependent on the cost of your premiums and will be issued after you've paid your premiums for 6 months.

For example; if you pay between £4 - £10 a month you get a £35 gift card; if you pay between £10.01 and £20 per month you receive a £60 gift card and so on until the maximum of £180 if you pay over £30 a month.

Churchill life insurance is now provided through AIG, (having previously worked with Legal & General).

Therefore, if you've previously cancelled an AIG policy, you'll not qualify for the free gift.

Key points with Churchill free gift:

  • You'll receive your free gift after paying your premiums for 6 months
  • The offer is available only to customers who take out Churchill term life insurance policy
  • Cashback customers are excluded from this offer
  • Only 1 person per policy and 2 people per household are eligible
  • If you've previously cancelled an AIG policy, you'll not qualify
  • Offer runs from 22/07/19, but no expiry date stated

Website: www.churchill.com/life-insurance

MoneySupermarket - £100 Amazon gift card

MoneySupermarket are currently offering a £100 gift card for Amazon. You're eligible for 1 Amazon gift card per policy and you have to take out life insurance online to claim the free gift.

Moneysupermarket life insurance with free gift

As per most offers, you'll only qualify for the gift card after making 6 consecutive monthly premium payments.

After you've paid your 6th monthly premium you'll be emailed within 40 days to ask which gift card you'd like to claim.

This is a good one if you're looking to pay low premiums, as you still qualify for the £100 gift card as it's not dependent on how much you pay each month.

Key points with MoneySupermarket free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • Free gift not dependant on monthly premium price
  • You'll be offered your preferred gift 40 days after paying your 6th premium
  • You have to apply online to be eligible
  • You're limited to 1 gift card per policy
  • You must have taken out the policy after 00:01 on 20/12/19, no expiry date stated

Website: www.moneysupermarket.com/life-insurance/with-free-gift

Beagle Street - £100 Amazon gift card

The current offer from Beagle Street is an Amazon gift card of up to £100. You’ll be eligible for the offer as a new customer to Beagle Street and after you’ve paid at least 6 months premiums.

Beagle Street life insurance with free gift

The value of your gift card will depend on how much your monthly premium is. The minimum premium amount to qualify for this offer is £10.

For example: if your monthly premium is £10 - £19.99 you’ll receive a £50 voucher if your premium is £19.99 - £29.99 a month you’ll receive a £75 voucher. To receive the full £100 voucher, your premium must be £30 or more a month.

Key points with Beagle Street free gift:

  • You’ll receive your vouchers after paying your premiums for 6 months
  • Your monthly premium must be at least £10 to qualify for this gift
  • The offer can be used once per person per policy
  • You’ll be offered your gift card 30 days after paying your 6th premium
  • Offer is only valid on policies taken out on/or after 17/02/2020 (online or by phone directly from Beagle Street)

Website: www.beaglestreet.com

Zurich - £100 John Lewis, Amazon or Love2Shop gift vouchers

Zurich have updated their free gift offering. As of 1st September 2019, you can claim up to £100 in gift vouchers from your choice of John Lewis, Amazon or Love2Shop.

Zurich life insurance with free gift

Love2Shop gift cards are accepted with over 150 retailers, including Halfords, GAP, M&S, Currys, H. Samuel and Boots.

As with all free gift offers you have to wait a period of time before being eligible. With Zurich, the vouchers will be issued after you've paid your 6th consecutive monthly premium.

The value of the voucher received is calculated from the combined value of your 1st 6 months premiums, rounded down to the nearest £5.

For example; if you pay £5 a month you'll receive a £30 voucher; if you pay £10 you'll get a £60 voucher and so on...until the maximum of £17+ per month in order to get the full £100 worth of gift vouchers.

Key points with Zurich free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • You can apply online or via phone
  • You must use promo code ZOFFERS100 online
  • You'll not be eligible if you have cancelled a Zurich life insurance policy within the last 12 months
  • This offer is only valid on policies taken out on or after 1st September 2019 until 31st December 2020 (your policy must start before 1st July 2021)

Website: www.zurich.co.uk/life-insurance/voucher-offer

Vitality - Savings & discounts with reward partners

Vitality is a little different and offers an extensive range of discounts and savings.

This is summed up by Vitality's marketing slogan; positively different.

Vitality life insurance with free gift

Unfortunately, it isn't that easy to claim Vitality's enticing free rewards and savings, (which can be a little confusing)...

To be eligible you'd need to be on a VitalityLife insurance plan with either the Wellness Optimiser or the Vitality Optimiser, which come at an additional £4.50 a month.

What's more, your monthly premium for a single policy would have to be £45 or more, which is more cover than the majority of us require.

If your monthly premium is £45 for a single plan or £60 for a joint plan, then you’ll have access to Vitality Lite rewards for an additional monthly fee of £1.75 per person.

Reward partners include; Champneys, Runners Need, WW and Garmin.

If your monthly premium is £45 or above for a single plan, then you’ll have access to Vitality Plus rewards for an additional monthly fee of £4.50 per person.

Reward partners include; Vue/Cineworld, Virgin Active and Amazon Prime.

If your monthly premium is £60 or over (single and joint plans), then you’ll have access to the full range of Vitality Plus rewards for an additional monthly fee of £4.50 per person.

Reward partners include; Vitality American Express® Credit Card.

Vitality also offer their customers the opportunity to receive 40% off monthly gym memberships with Virgin Active or Nuffield Health.

Again, you must have a VitalityLife plan with Vitality Optimiser or Wellness Optimiser for an additional monthly fee.

Key points with Vitality free gift:

  • Terms & Conditions apply to all reward schemes
  • Must have the Wellness Optimiser or Vitality Optimiser reward add on for £4.50 a month
  • Track your activity and earn Vitality points for access to better discounts
  • Your premium must be £45 or more
  • No expiry date.

Website: https://www.vitality.co.uk/rewards/partners/

Promis Life - £100 Argos gift card

Promis Life, a specialist life insurance provider, are currently offering a free £100 Argos gift card for new customers that take out a policy with them.

Promis life insurance 100 argos giftcard

This could be the Funeral Protection Promise policy (life insurance to help with funeral costs), or the Over 50s life insurance policy they have available.

Policies must be purchased by calling a qualified Promis Life telephone number or via the Promis Life website.

The gift card will be issued after your first 6 premium payments and will be despatched by post up to 8 weeks following this.

In the instance of a joint policy, only one free gift will be issued.

Key points with Promis Life free gift:

  • Free gift for new customers taking out a policy after 01/01/20
  • Only one free gift per policy
  • New customers may not be eligible who’ve previously bought and cancelled a policy
  • Offer can’t be used with any other offer or promotion
  • No expiry date

Website: https://promislife.co.uk

Virgin Money Life Insurance - £100 Amazon, Tesco, M&S, Love2Shop or prepaid Mastercard

Virgin Money life insurance are offering a gift card of your choice (choose between Amazon, Tesco, M&S, Love2Shop or a pre-paid Mastercard) of up to £100 when you take out a policy with them.

Virgin Money £100 Amazon gift card

To qualify for this offer you must be a new customer to Virgin Money life insurance and you must be a UK resident aged 18 or over.

Your policy must have a monthly premium of at least £10 or more and you must have paid 6 monthly premium payments in order to claim your gift card.

Your gift card amount will be determined by how much you pay for your premium.

For example, premiums of £10 - £19.99 hold a gift card value of £50. Premiums of £20 - £29.99 will receive a gift card of £75 and you’ll need to pay £30 + a month to receive the full £100.

You’ll receive an email within 30 days of making your 6th monthly payment with a link for you to claim your gift card. This must be within 90 days of receiving the email.

Key points with Virgin Money life insurance free gift:

  • Must pay 6 months premiums to be eligible to claim your gift card
  • You must purchase your policy directly from the Virgin Money website
  • Value of the gift card depends on your monthly premium
  • 1 gift card per policy (with a joint policy, the gift card will be sent to first named policyholder)
  • Offer is valid from 05/06/2020 until 11:59 on 31/08/2020

Website: https://uk.virginmoney.com/virgin/life-insurance/

Smart Insurance - £75 Amazon voucher

Smart Insurance are offering a £75 amazon voucher to customers who take out a family life insurance policy.

Smart Insurance £75 free gift

This offer only applies to new Smart Insurance customers and is only valid with a family life insurance policy.

You'll not be eligible if you take out a guaranteed life insurance policy or a personal accident policy.

You'll receive your gift card once you have paid 6 monthly premiums and the total amount of premiums paid exceeds the gift card amount (£75).

Key points with Smart Insurance free gift:

  • Offer only applies to family life insurance policies 
  • You must have paid 6 months premiums and the total amount paid must exceed the free gift amount 
  • Only one gift card per policy
  • Free gift is not valid if your policy id purchased with any other gifts or offers

Website: www.smartinsurance.co.uk

Post Office - £50 M&S, Argos or Amazon gift card

The Post Office is now offering £50 of either M&S, Argos or Amazon gift card, (having previously offered a One4all gift card).

Post Office life insurance with free gift

To qualify for the £50 M&S, Argos or Amazon voucher you need to buy a Post Office Money Life Insurance Policy.

Unlike most other providers you can apply either online, by phone or in a branch in order to qualify.

Something else that is different with Post Office is that you have to retain the policy for a 180-day qualifying period.

You also need to make at least 6 monthly payments and the gift card will be sent out within 28 days after the 180 day qualifying period has ended. Resulting in a significant wait.

As with most other companies, it's limited to 1 gift card per policy and 2 gift cards per household.

Key points with Post Office free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • There's a 180-day qualifying period
  • Only 1 person per policy are eligible and 2 gift cards per household
  • Cashback customers are excluded from this offer
  • No expiry date stated

Website: www.postoffice.co.uk/life-cover

Co-op Insurance Service - £50 Co-op food vouchers

If you take out life insurance with the Co-op you'll receive £50 in Co-op food vouchers. This was the only offer we found which offered food vouchers and we thought it was worth including in our list.

Co-op life insurance with free gift

Interestingly, Co-op life insurance is provided, underwritten and administered by Royal London - who don't currently offer a free welcome gift.

A nice perk with Co-op is that you only have to wait 4 months (not 6) before being able to claim your gift.

Key points with Co-op free gift:

  • You can apply online or by phone
  • You're limited to 1 free gift per policy
  • The vouchers can't be used on Co-op brands bought in non-Co-op branded stores, like Costcutter and NISA
  • You'll receive your gift after paying 4 months of premiums
  • Available to all new customers between 22/01/19 - 30/03/20

Website: www.co-opinsurance.co.uk/life-insurance

Reassured - £30 Love2Shop gift vouchers, (when you recommend a friend)

We offer £30 Love2Shop gift vouchers when you refer a friend and that friend subsequently takes out a policy through us.

Reassured - Refer a friend free gift

Once the referred friend has made 3 premium payments and this has been confirmed, we'll send you a claim form, to be returned to us at the voucher due date.

The vouchers will then be sent to you within 3-5 working days.

And the best bit? This offer is unlimited so you can recommend as many friends as you like to claim the £30 vouchers each time.

Key points with Reassured free gift:

  • The free gift can be claimed once the referred friend has taken out a policy through Reassured
  • The offer is unlimited per friend referred, not per policy
  • The referred friend must have made 3 successful premium payments
  • No expiry date

Cheap life insurance with free gift

The best way to arrange cheap life insurance is to compare quotes from multiple insurers.

However, there are a number of other steps you can take:

  1. Arrange cover as soon as possible to prevent increased premiums due to older age and/or ill-health
  2. Choose the most suitable form of life insurance to avoid paying for more expensive cover than needed
  3. Only arrange the amount of cover you require to avoid paying for more cover than you need
  4. Live a healthy lifestyle to reduce monthly premium costs

As identified, the cost of life insurance usually needs to be on the upper end of the scale to be eligible for the full amount of any free gift.

Therefore, reducing the cost of your monthly premiums may mean you aren't eligible for the free gift.

Simply get in touch today to compare quotes (for free) and secure your best deal.

The most important thing is securing the RIGHT cover

It could be that a free gift is enough of an incentive for you to take out that policy; especially if you've shopped around and the quotes are all similar.

However, we believe the single most important thing is securing a policy that best meets your specific needs, over the entire term.

A free gift is obviously an incentive presented by the insurer for you to take out a policy direct from them.

But, in the long-term, it's usually much more important (and cost-effective) to make sure you secure the right policy, from the best provider, at the lowest price.

At Reassured we use the information you provide to compare the market on your behalf, (at no cost).

Then we offer you the choice from the best available quotes we identified.

We're an award-winning FCA registered brokerage, here to explain any jargon and help you understand your policy and the application process.

Life insurance quotes with free gift

The cost of cover can vary significantly between providers, making it essential to compare quotes to secure the best deal.

Ultimately, securing the right cover to meet your needs should be the main consideration when arranging life insurance, as opposed to the free gift.

Therefore, to compare quotes and arrange the best solution for you, contact our award-winning team.

And the best part...we don't charge you a fee to use our broker service.

Related articles:

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.

glyn

Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry