Most over 50 plans now come with a free gift. But which…
At Reassured, we've spent time reviewing the best life insurance with free gift offers available in 2023.
Continue reading to learn all about the best offers currently available in the UK.
We hope our in-depth and up to date free gift with life insurance article saves you valuable time and money...
The top life insurance with free welcome gifts currently available:
*This 'life insurance with free gift' article was updated on 07/11/23. Offers are subject to change or withdrawal by the provider without notice. In order to be entitled to the free gift you will need to purchase the cover directly from the insurer. Reassured do not work with all the providers mentioned in this article
Life insurance providers will offer a wide range of free gifts to entice you to arrange cover with them.
The most common is some form of gift card, whether that be for Amazon, M&S or another high street retailer.
However, it's been known for insurers to offer more extravagant gifts from Xbox's and PS4s to laptops, TVs and Apple watches.
Whilst everyone loves to receive a freebie, it’s important to remember that the best life insurance for you will be the policy that provides the right level cover at an affordable price, rather than based on the free gift you receive.
If you want to benefit from any of the free gift offers listed within this article, you’ll need to secure a policy directly with the insurer.
When securing a policy through Reassured, you won’t receive the insurers free gift offer.
To discover the right policy to meet your needs, simply get in touch to discuss your options.
A friendly member of our team can help you compare quotes from leading UK insurers.
When taking out life cover through Compare The Market, you could be eligible to receive an Amazon gift voucher up to the value of £195.
Online giants Amazon provide you with a massive range of products to choose from.
However, the value of the gift card you receive from Compare The Market will depend on the cost of your monthly life insurance premiums and also the specific insurer you choose.
For example: if your monthly premium is £0 - £10 with Beagle Street and Legal & General you'll receive a £30 gift card, with all other brands you'll get a £25 gift card.
The maximum £195 gift card can be achieved for policies with Beagle Street and Legal & General. Your monthly premium must be £50.01 a month or above.
Unlike most other offers, you’ll be eligible to claim this offer after paying just 3 months of premiums.
You'll be contacted within 45 days of your 3rd payment with details on how to claim your gift.
You have 30 days from the date you receive this email to claim your gift.
Key points with the Compare The Market free gift:
Direct Line are offering a gift card from Amazon, M&S or Love2Shop up to the value of £180.
This offer is available to customers who purchase Direct Line term life insurance directly online or via the phone.
As with most free gift offers, the value of the gift card you receive will be dependent on how much you pay for your monthly premium.
For example: if your monthly premium is between £5 and £10 a month you'll receive a £35 voucher; if you pay between £10.01 and £20 a month you'll receive a £60 voucher...to receive the full £180 gift card you'll need to be paying over £30 a month.
You’ll need to have paid 6 monthly premium payments in order to be eligible to claim this free gift offer.
Once 6 monthly payments have been made, you will be contacted by post or email with details on how to claim your gift card. You’ll then have a further 6 months to claim your free gift.
You may not be aware that Direct Line life insurance is now provided by AIG life UK, having previously been provided by Legal & General.
As a result, if you've previously cancelled an AIG life policy, you'll not qualify for this Direct Line offer.
Key points with the Direct Line free gift:
Churchill are offering an e-gift card for either Amazon, M&S or Tesco up to the value of £180.
Again, the value of the gift card you receive is dependent on the cost of your premium.
For example: if you pay between £4 - £10 a month you get a £35 gift card; if you pay between £10.01 and £20 per month you receive a £60 gift card and so on until the maximum of £180 if you pay over £30 a month.
You’ll be able to claim and make your gift card selection once your policy has been in place for 6 months and 6 premium payments have been made.
Churchill life insurance is now provided through AIG, (having previously worked with Legal & General).
Therefore, if you've cancelled an AIG policy in the past, you'll not qualify for the free gift.
Key points with the Churchill free gift:
Smart Insurance are offering a welcome gift to new customers in the form of a £125 voucher from either Amazon, Tesco or Argos.
This offer only applies to new Smart Insurance customers and is only valid with their Family Life Insurance (you won’t be eligible if you take out their Guaranteed Life Insurance).
Policies must be taken out directly through Smart Insurance.
You'll receive your gift card once you have paid 6 monthly premiums and the total amount of premiums paid exceeds the gift card amount (£125).
Once you are eligible for the free gift, you’ll be contacted via post or email with an invitation for you to choose which gift card you’d like.
Key points with the Smart Insurance free gift:
Beagle Street are currently offering a gift card or pre-paid Mastercard up to the value of £100.
When opting for the gift card, you’ll have the choice between Amazon, M&S, Tesco, John Lewis, Morrisons or Love2Shop.
To be eligible for this free gift offer, you’ll need to hold your policy for 6 months and keep up to date with your premiums within this time.
The value of your gift card will depend on the cost of your monthly premium.
For example: those with a premium of under £10 the value of your free gift will be £25. If your monthly premium is £10 - £19.99 the value of your free gift will be £50. If your premium is £20 - £29.99 a month the value of your free gift will be £75. To receive the maximum free gift value of £100 your premium must be £30 or more per month.
After you’ve made your 6th monthly payment, you’ll receive an email with instructions on how to make your gift card selection. You’ll then have 90 days from the date of the email to claim your gift.
You’ll also be eligible to receive a free beagle soft toy, which will be sent within 30 days of your 2nd premium payment.
Key points with the Beagle Street free gift:
As with all free gift offers you have to wait a period of time before being eligible. With Zurich, the vouchers will be issued after you've paid your 6th consecutive monthly premium.
The value of the voucher received is calculated from the combined value of your 1st 6 months' premiums, rounded down to the nearest £5 and capped at a maximum amount (in this case, £100).
For example: if you pay £5 a month you'll receive a £30 voucher; if you pay £10 you'll get a £60 voucher and so on...until the maximum of £17+ per month in order to get the full £100 worth of gift vouchers.
Key points with the Zurich free gift:
If you take out life insurance with the Post Office, you could receive a £100 gift card for either M&S, Tesco or Amazon.
You’ll need to retain your Post Office life insurance policy for the 180 day qualifying period in order to be eligible to claim this gift.
If you cancel the policy or fail to make your premium payments then you’ll no longer qualify.
Once you’ve qualified, you’ll be sent an invitation (either by post or email, depending on your preference) where you’ll be able to select your chosen gift card.
You can make your choice at any date following receipt of your invitation, but no later than 365 days after the start date of your policy.
Key points with the Post Office free gift:
At Vitality their marketing slogan is ‘positively different’, which sums up the approach to their free gift.
Rather than offering a gift card, Vitality offer gifts to help encourage their members to lead a healthy lifestyle.
To qualify for most free gifts through Vitality, you must download their app and log your activity to earn Vitality points.
To put this into perspective:
You can also earn points for workouts, but these must be tracked with a compatible fitness tracker with a heart-rate monitor.
Vitality currently offer a range of ‘free gifts’ or incentives, including:
Earn an Apple Watch - Purchase an Apple Watch Series 9 or SE from £39 upfront and you could pay nothing more by earning Vitality points. You’ll need to agree to a 36 month, 0% APR customer credit agreement with Vitality’s chosen lender.
The value of the upfront fee you pay will vary depending on the specification of your chosen watch. This offer is available when you secure a life insurance policy with a premium of at least £45. If you don’t stay active, you’ll pay £10 per month (depending on your choice of Apple Watch).
This offer isn’t limited to new Vitality customers, if you’re an existing customer you can log on to your member zone to find out if you qualify for this offer.
Up to 40% off your life insurance premiums in the first year - By adding the Optimiser to your life insurance policy, at no extra cost, you can get up to 40% off your premiums. You’ll need to track your activity and healthy habits using the Optimiser to earn points and increase your Vitality status. The higher your status, the lower your premiums.
Vitality discounts - As a Vitality member, you’ll have a range of discounts available to you. This includes up to 40% off Garmin devices and up to 50% off a Virgin Active gym membership.
You’ll also have access to discounts on many other household names such as Amazon Prime, Champney’s, Café Nero, Peloton, Fitbit and many more.
Key points with the Vitality free gift:
You’ll be eligible to claim this gift when purchasing a qualifying policy directly from Legal & General via the phone or online.
As with most other offers mentioned in this guide, this offer isn’t available to cashback customers and you’ll be eligible to claim your gift card 6 months after your start date, provided your premiums are up to date.
Unlike other free gift offers, the value of the gift card you receive isn’t based on the cost of your premium. You’ll receive a £100 voucher regardless.
Key points with the Legal & General free gift:
NatWest are offering a gift card from Amazon, Tesco or Argos up to the value of £100 to new life insurance customers.
NatWest don’t actually provide their own life insurance, instead it’s provided by AIG.
When applying for life insurance online with NatWest, you’ll be taken to the AIG website where you can enquire for quotes. Throughout the application you’ll deal with AIG directly - not NatWest.
The price of the voucher you’re entitled to will depend on how much your monthly premium is.
Those with a premium price up to £11.99 will be eligible for a £50 voucher. You must be paying a premium of £12 and over to receive the full £100 voucher.
You’ll be eligible to claim your gift once 6 monthly payments have been made. After 6 months, you’ll be contacted by letter or email with details on how to redeem your gift card.
You’ll have 6 months from the date of this correspondence to claim your gift card.
You won’t qualify for this offer if you’ve previously received a free gift but the policy was cancelled.
Key points with the NatWest free gift:
At Reassured we're currently offering a £30 Love2Shop gift voucher when you refer a friend and that friend subsequently takes out a life insurance policy through us.
Once the referred friend has made 3 premium payments and this has been confirmed, we'll contact you with details on how to claim your voucher.
The vouchers will then be sent to you within 3 - 5 working days.
And the best bit? This offer is unlimited so you can recommend as many friends as you like to claim the £30 voucher each time.
Yes, it can possible to secure cheap life insurance and benefit from a free gift.
Some insurers will provide a free gift even if your premiums are as low as £4 a month.
However, as mentioned, the cost of your premium could affect the value of the free gift you’re entitled to.
The lower your premium, the more likely you’ll receive the lower end of the free gift offer or no free gift at all.
Securing affordable cover is always the most important thing and the best way to arrange cheap life insurance is to compare quotes from multiple insurers.
There are also a number of other steps you can take to secure the most affordable premium price:
Get in touch today to compare life insurance quotes (for free) using our award-wining service.
It could be that a free gift is enough of an incentive for you to take out that policy; especially if you've shopped around and the quotes are all similar.
However, with some insurers the more you spend, the more expensive your free gift.
This can tempt you into taking out more cover than you actually need to secure the highest value gift.
By adding up factors like these you can work out how much cover you actually require so you won’t be tempted to pay over the odds for cover you don’t need.
A free gift is a nice incentive but, in the long-term, it's usually much more important (and cost-effective) to make sure you secure the right policy, from the best life insurance provider, at the lowest price.
At Reassured we use the information you provide to compare quotes from some of the top insurers, (at no cost).
We're an award-winning and FCA-regulated life insurance broker, here to explain any jargon and help you understand your policy and the application process.
Hopefully this guide has helped to highlight the best life insurance deals with a free gift.
Ultimately, securing the right cover to meet your needs should be the main consideration when arranging life insurance, as opposed to the free gift.
Comparing quotes can help you to find the right cover to meet your needs, at our best available price, so why not contact a friendly member of our team?
Please be aware that to benefit from the free gift offers mentioned within this guide, you’ll need to buy a policy directly from the insurer.
Policies bought elsewhere, such as through Reassured, won’t qualify.
Please note, if you purchase life insurance through a broker, like Reassured, you won’t be entitled to the gift
All gifts are accurate as of the updated date of this webpage 07/11/23 but are subject to change or withdrawal by the provider without notice
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Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!Mrs M Rushworth
Very professional and reassuring. Life insurance sorted in about 10 minutes.Stephen Davies
very courteous and friendly. Polite professional and empathic.Stedroy Fenton
Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.Piotr Stepien
Really attentive during the call, good clear guidance throughout. Well done.Michael Reynolds
Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.Sera Woolley
I made the right choice and now I feel relieved that I did.glyn
Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!Katelia Merritt
I must say Jake took me through every step and was brilliant, recommend them anytime.Allan Green
Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.Jenny Berry