Life Insurance Comparison UK

Just as if you were shopping for any other form of insurance, comparing life insurance is essential in finding the best deal.

Life insurance can pay out a lump sum to your loved ones if you pass away during the policy term.

These funds could be vital in helping your family meet future living costs, such as paying the mortgage and household bills.

The pay out could also help to cover other costs, such as your funeral, or allow you to provide an inheritance.

From comparing different policy types and insurers to comparing premium prices, every little helps when looking for the right policy to meet your needs (at a price that’s within your budget).

Reassured can help you conduct a free life insurance quote comparison from our panel of insurers, which includes top UK providers:

By comparing multiple quotes we can provide you with our best available deals.

Save time and money by comparing quotes through Reassured today.

In this guide:

Types of life insurance comparison »
Level term life insurance comparison »
Decreasing term life insurance comparison »
Whole of life insurance comparison »
Over 50 life insurance comparison »
Premium prices comparison »

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Life Insurance Comparison » Find Our Best Quotes

Types of life insurance comparison

If you’ve just started on your journey of securing life cover, you may wonder what policy options are available and how they differ.

Conducting a comparison of life insurance policies can help you understand your options and allows you to choose one that best meets your needs.

Typically, the options available include:

Level term life insurance

A popular choice for those who are looking to help cover a mortgage, other debts and/or family living costs in the event that they passed away.

Provides cover for a specified period
Pay out is made if you pass away during this time
Pay out remains level (stays the same) throughout the policy lifetime
Sum assured up to £1,000,000
Medical information required during the application process
Terminal illness cover included at no extra cost
Often more expensive than decreasing term due to the greater level of cover provided
Available from 20p-a-day through Reassured^†

Decreasing term life insurance

Ideal for those who want help protecting a repayment mortgage (as the sum assured can reduce at the same rate) to keep loved ones in the family home.

Provides cover for specified period
Pay out is made if you pass away during this time
Pay out decreases throughout the policy lifetime
Sum assured up to £1,000,000
Medical information required during the application process
Terminal illness cover included at no extra cost
Often the cheapest form of life insurance as your risk to the insurer reduces
Available from 20p-a-day through Reassured^¥

Whole of life insurance

Well suited to helping those who are later in life guarantee an inheritance for loved ones.

Provides cover for the rest of your life
Pay out is guaranteed no matter when you pass away
Pay out is level (remains the same)
Sum assured up to £1,000,000
Medical information required
Terminal illness cover not included
Available from 27p-a-day through Reassured^±

Over 50 life insurance

Ideal for those over 50 who want to help cover the cost of their funeral when they pass away.

Guaranteed acceptance to those aged 50 - 85
Provides cover for the rest of your life
Pay out is guaranteed no matter when you pass away
Pay out is level (remains the same)
Sum assured up to £20,000 (depending on personal circumstances and budget)
No medical information required during the application
Terminal illness included with some providers
Available from 20p-a-day through Reassured⁺

The policy type that’s best for you will ultimately depend on your personal circumstances and what you’d like to cover.

When using a life insurance broker, such as Reassured, you can compare a range of policy types to find a suitable option for your needs.

How much life insurance do you need?

Before conducting a life insurance comparison, why not work out how much cover you might need? Simply fill in the fields which apply to you for an instant calculation.

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Level term life insurance comparison

Term life insurance provides cover for a specified period of time (the term). If you pass away during this time, a lump sum payment is made to your loved ones.

Level term life insurance provides a fixed sum assured (pay out amount), this means the amount paid out doesn’t change over time.

Due to the large pay out potential, level term life insurance could help to cover an interest-only mortgage, other large debts and/or family living costs.

Below is a level term life insurance comparison between some of the UK’s leading insurers:

Minimum/maximum age	Term	Policy features (including but not limited to)
18 - 77	1 - 50 years (policy must cease before your 91st birthday)	Separation benefit House purchase cover Aviva DigiCare+ app Free parent cover Terminal illness cover
18 - 77	1 - 50 years (policy must cease before your 90th birthday)	Wellbeing support (provided by RedArc Assured Limited) Accidental death benefit Make changes to your policy Free life cover (if you’re moving home, up to a maximum of 90 days) Terminal illness cover
17 - 86	2 - 70 years (cover by cease before you’re 90th birthday)	Free access to Smart health Child support fund Waiver of premiums Make changes to your policy Terminal illness cover
17 - 84	5 - 50 years (cover must cease by your 90th birthday)	LV= doctors service Make changes to your policy Terminal illness cover
18 - 70	5 - 50 (cover must cease by age 80)	Payment holiday Make changes to your policy Terminal illness cover
16 - 83	1 - 50 (cover must end by age 89)	Milestone benefit Separation benefit Multi-fracture cover Terminal illness cover

The information above has been taken from each insurer’s website and is correct as of 01/06/23

While some insurers offer cover from the age of 17, Reassured only offer cover to applicants over the age of 18.

Just as the policy features and criteria can vary, the price for level term life insurance can also vary between the different insurers.

The table below shows a price comparison between three insurers available through Reassured.

Quotes are based on a non-smoker, in good health, for a level term life insurance policy with a 20-year term and £100,000 of cover:

Age
20	£3.50	£3.64	£4.99
25	£3.50	£4.46	£4.99
30	£4.23	£5.08	£4.99
35	£5.67	£6.47	£6.32
40	£7.97	£8.52	£8.77
45	£11.43	£12.19	£13.28
50	£18.34	£18.17	£21.13

While level term life insurance is an affordable option, it’s typically more expensive than decreasing term life insurance.

This is because your pay out amount remains level, therefore providing a greater level of cover.

Reassured can help you compare level term quotes from some of the UK’s best life insurance providers, allowing us to provide you with our most affordable quotes.

Simply get in touch to use our fee free comparison service. Quotes start from just 20p-a-day.

Decreasing term life insurance comparison

Decreasing term life insurance provides cover for a specified period.

A pay out will be made if you pass away during this time. However, the potential pay out to your loved ones will reduce throughout the policy lifetime.

Most commonly, decreasing term life insurance is taken out to help protect a mortgage. For this reason, it’s often referred to as ‘mortgage life insurance’.

Below is a decreasing term/mortgage life insurance comparison between some of the UK’s leading providers:

Minimum/maximum age	Term	Policy features (including but not limited to)
18 - 77	1 - 50 years (policy must cease before your 91st birthday)	Separation benefit House purchase cover Aviva DigiCare+ app Free parent cover Terminal illness cover
18 - 74	5 - 50 years (cover must cease before your 90th birthday)	Wellbeing support (provided by RedArc Assured Limited Accidental death benefit Make changes to your policy Free life cover (if you’re moving home, up to a maximum of 90 days) Terminal illness cover
17 - 86	2 - 70 years (cover by cease before you’re 90th birthday)	Free access to Smart health Child support fund Waiver of premiums Make changes to your policy Terminal illness cover
18 - 84	5 - 50 years (cover must cease by your 89th birthday)	LV= doctors service Make changes to your policy Terminal illness cover
18 - 70	5 - 50 (cover must cease by age 80)	Payment holiday Make changes to your policy Terminal illness cover
16 - 83	1 - 50 (cover must end by age 89)	Milestone benefit Separation benefit Multi-fracture cover Terminal illness cover

The information above has been taken from each insurer’s website and is correct as of 01/06/23

While some insurers offer cover from the age of 17, Reassured only offer cover to applicants over the age of 18.

As with level term life insurance, the price you pay for decreasing term cover can vary between the different providers.

In general, decreasing term life insurance tends to be the cheapest form of cover.

The table below shows a price comparison for decreasing term life insurance between three providers available through Reassured:

Age
20	£3.50	£3.87	£4.99
25	£3.50	£4.30	£4.99
30	£3.59	£4.59	£4.99
35	£4.44	£4.90	£4.99
40	£5.47	£5.47	£6.28
45	£7.56	£7.77	£8.25
50	£11.80	£11.43	£12.36

A friendly member of our team can help you compare decreasing term life insurance from many of the providers mentioned above.

Whilst there may not be a huge fluctuation in price between the different providers, even a small saving each month could result in a significant saving over the lifetime of your policy.

The price you pay will also vary based on your health and other risk factors, due to the different underwriting processes used by insurers. This makes it even more important to compare quotes.

Decreasing term life insurance starts from just 20p-a-day, so why not get in touch for your fee free quotes?

Life insurance comparison through Reassured from 20p-a-day

Compare Life Insurance Quotes »

Whole of life insurance comparison

Whole of life insurance provides lifelong cover, therefore guaranteeing a pay out to your loved ones when you pass away.

For this reason it’s often used to provide funds to help cover funeral costs, provide an inheritance and/or to help cover inheritance tax on your estate.

Not all UK providers will offer whole of life insurance as an option.

Below we have compared some leading insurers who offer this policy type:

Insurer	Minimum/maximum age	Policy features (including but not limited to)
	16 - 83	Can be taken out on a joint basis Terminal illness cover Free cover during underwriting Milestone benefit Make changes to your policy Waiver of premium can be added for an extra cost
	18 - 84	Can be taken out on a joint basis Make changes to your policy Waiver of premiums can be added for an extra cost
	18 - 89	Helping hand service (giving you access to health and wellbeing support) Make changes to your policy Waiver of premiums can be added for an extra cost
	17 - 84	Can be taken out as a joint policy Make changes to your policy Waiver of premiums can be added for an extra cost

The information above has been taken from each insurer’s website and is correct as of 01/06/23

While some insurers offer cover from the age of 17, Reassured only offer cover to applicants over the age of 18.

Due to providing lifelong cover, whole of life insurance tends to be more expensive than term life insurance.

The table below shows a whole of life insurance price comparison between two insurers available at Reassured.

Quotes are based on a non-smoker, in good health, for a whole of life insurance policy with £50,000 of cover:

Age
20	£32.76	£32.78
25	£33.54	£34.74
30	£37.90	£37.95
35	£43.20	£43.89
40	£50.91	£51.23
45	£57.32	£58.79
50	£70.39	£72.34
55	£73.29	£75.10
65	£106.78	£117.43
70	£138.88	£149.41

While whole of life insurance is cheaper the younger you are, if you’re paying premiums for the rest of your life, you could risk paying more into the policy than it will pay out.

Therefore, whole of life insurance could be well suited to those who are in later life who are still in good overall health.

Whole of life insurance is available through Reassured from just 27p-a-day, simply get in touch for your free whole of life insurance quote comparison.

Over 50 life insurance comparison

Over 50 life insurance (or an over 50s plan) guarantees acceptance to those over 50, without the need to provide medical information.

As no medical information is required, insurers tend to offer a lower maximum cover amount. Typically, this is between £10,000 - £20,000.

Once a policy is secured, cover will last for life and a pay out is guaranteed to your loved ones upon your passing.

The funds from an over 50s plan are most commonly used to help cover funeral costs and/or provide a small inheritance.

Below is an over 50 life insurance comparison between some popular UK providers:

Minimum/maximum age	Term	Policy features (including but not limited to)
18 - 77	1 - 50 years (policy must cease before your 91st birthday)	Full cover after just one year Accidental death cover Funeral benefit option (with a £250 contribution)
18 - 74	5 - 50 years (cover must cease before your 90th birthday)	Fully covered after two years Accidental death benefit Terminal illness cover Health and wellbeing support through RedArc Funeral funding (with a £300 contribution)
17 - 86	2 - 70 years (cover by cease before you’re 90th birthday)	Full cover after just one year Accidental death benefit Protected benefit Funeral benefit option (with a £250 contribution)
18 - 84	5 - 50 years (cover must cease by your 89th birthday)	Fully covered after 2 years Accidental death benefit Access to 24/7 health and wellbeing support with the Get Smart app Protected benefit

The information above has been taken from each insurer’s website and is correct as of 01/06/23

With over 50 life insurance, while many policy features are similar, the maximum age at entry and maximum sum assured can vary.

For this reason, it’s essential to compare quotes to ensure you’re getting suitable cover for your personal circumstances.

The table below shows a price comparison between two over 50 life insurance providers available through Reassured. Quotes are based on a non-smoker for £4,000 of cover:

Age
50	£14.02	£12
55	£15.79	£14
60	£17.69	£16
65	£21.08	£20
70	£27.93	£27
75	£39.37	£39
80	£54.67	£65
85	£73.83	^{Cover not available at this age through OneFamily}

Premiums for over 50 life insurance are calculated differently to traditional life insurance, as medical information isn’t required during the application.

Instead, the price you pay is based on your age, level of cover and (sometimes) your smoking status.

Conducting an over 50 life insurance price comparison is essential in finding an affordable policy.

At Reassured, we can provide over 50s plans starting from just 20p-a-day. Contact us today for our best over 50s quotes.

Why compare life insurance through Reassured?

We’re the UK’s largest life insurance broker^*
We can compare life insurance quotes from some of the UK’s best insurers
We’re rated ‘Excellent’ on Trustpilot with over 70,000 customer reviews
We offer a range of policies to suit every need
A friendly member of our team can guide you through the application process
We’re regulated by the FCA (Financial Conduct Authority)
Our dedicated team can help you write your policy in trust (available with most policies)
We offer affordable cover starting from just 20p-a-day

Life insurance prices comparison

Our award-winning broker service found that the average price for life insurance in the UK is £38.15.

We calculated this from 142,576 term life insurance policies sold between 08/09/21 - 08/09/22 with an average sum assured of £151,972.

However, the price you pay for life insurance can vary significantly depending on the policy type you take out and your personal circumstances.

For example, term life insurance tends to be cheaper than whole of life insurance due to only providing cover for a specified period.

The price you pay for life insurance can also vary depending on your personal circumstances.

During the application you’ll need to provide key information so that insurers can assess your level of risk and calculate your life insurance premium accordingly.

This information includes:

Age
Current health & wellbeing
Medical history
Occupation
BMI
Lifestyle
Smoking status
Policy type
Sum assured
Policy term

The table below shows example life insurance premium comparisons between term life insurance and whole of life insurance. Quotes are based on a non-smoker, in good health:

Age	Level term (20-year term with £150,000 of cover)	Decreasing term (20-year term with £150,000 of cover)	Whole of life insurance (£50,000 of cover)
20	£3.53	£3.50	£32.76
25	£4.27	£3.91	£33.54
30	£5.30	£4.54	£37.90
35	£7.61	£5.34	£43.20
40	£10.54	£6.98	£50.91
45	£15.74	£10.12	£57.32
50	£25.34	£15.90	£62.37

As you can see from the life insurance comparison table, the price you pay for cover can vary depending on which policy type you secure.

The price you pay also increases as you get older. So, by securing cover sooner rather than later, you can lock in the cheapest price throughout the lifetime of your policy.

Reassured can help you conduct a full life insurance price comparison to help you secure an affordable deal which meets your needs.

By comparing a variety of policy types from multiple insurers we can provide you with our best quotes.

Simply get in touch.

Compare quotes for free through Reassured

Compare Life Insurance Quotes »

Life insurance and critical illness cover comparison

Critical illness cover can provide an extra safety net by allowing you to claim in the event of serious illness.

You can choose to add critical illness cover to your term life insurance policy for an additional cost in your premiums.

By adding critical illness cover you can either make a claim if you’re diagnosed with a serious illness (that’s listed within the policy) or if you pass away.

The early pay out critical illness cover provides could help to replace lost income if you’re unable to work, or could help to cover private medical/carer fees.

The table below shows a price comparison between a standard life insurance policy and a life insurance policy with critical illness cover added.

Quotes are based on non-smoker, in good health, for a level term life insurance policy with a 20-year term and £150,000 of cover:

Age	Life insurance price per month	Life insurance with critical illness cover price per month
20	£3.53	£8.01
25	£4.27	£10.26
30	£5.30	£13.08
35	£7.61	£18.29
40	£10.54	£25.64
45	£15.74	£36.74
50	£25.34	£53.13

While critical illness cover can increase the price you pay for life insurance, you’ll benefit from the extra safety net of cover.

Whether adding critical illness cover to your policy is right for you will ultimately depend on what you want to cover and your available budget.

For example, if you worry about making ends meet in the event of serious illness, critical illness cover could be worthwhile.

Compare life insurance with critical illness cover through Reassured from 33p-a-day^º.

Joint life insurance comparison

Joint life insurance is a popular choice for couples who want to protect shared assets (such as a mortgage) and/or their family.

Taking out a joint policy can also help you to save money on your life cover.

This is because a joint life insurance policy protects two lives simultaneously, meaning there’s one application to complete and just one premium to pay.

However, this also means the policy will only pay out once. After this, the policy will expire and the surviving partner will need to source a new policy at an older age.

Securing two single policies from the beginning can provide your loved ones with two separate pay outs and could allow both partners to lock in affordable premiums.

The table below shows example price comparisons between a joint life insurance policy and two single policies.

Quotes are based on a non-smoker, in good health, for a level term life insurance policy with a 20-year term and £150,000 of cover:

Age	One joint life insurance policy	Two single life insurance policies	% Percentage difference
20	£5.96	£7.06	17%
25	£7.70	£8.54	10%
30	£9.96	£10.60	6%
35	£13.38	£15.22	13%
40	£19.26	£21.08	9%
45	£29.28	£31.48	7%
50	£47.62	£50.68	6%

Conducting a full joint life insurance vs two single policies comparison is essential in finding the right policy for your needs and budget.

At Reassured we can help you do this, free of charge. Simply get in touch for your free and no-obligation quotes.

Life insurance companies’ ratings comparison

Comparing insurer ratings could help you establish the right insurer for you.

A highly rated insurer shows that customers are happy with the products and services offered.

The table below shows a ratings comparison of some of the UK’s leading insurers:

Insurer	Defaqto (expert ratings, out of 5 stars)	Fairer finance (customer experience rating)
	5 stars	79%
	4 stars	73%
	5 stars	76%
	4 stars	71%
	5 stars	73%
	4 stars	72%

Both Defaqto and Fairer Finance offer independent ratings for a range of financial services, aiming to help customers make more informed decisions.

Reassured are rated as ‘Excellent’ on Trustpilot with over 70,000 customer reviews.

Why not get in touch for your free life insurance quotes?

Online life insurance comparison

Comparing life insurance online can allow you to find a policy in just a matter of clicks.

You’ll have a range of quotes at your fingertips and you can choose the one which meets your needs and budget.

Compare quotes online with Reassured

Reassured now offer an online life insurance quotes comparison service, putting you in control of when and where you secure cover.

If you know exactly what you’re after, or your lifestyle makes it hard to take calls during the day, comparing quotes and buying a policy online can be an ideal option for you.

When buying life insurance online through Reassured, you’ll benefit from:

Quotes from some of the UK’s best insurers
The choice of level term or decreasing term cover
Free and no-obligation quotes
Free terminal illness cover with all term policies
Help from one of our experts over the phone if you get stuck or have any questions

Head over to our dedicated buy life insurance online page for more information »

Reassured’s top tips when conducting a life insurance comparison

Compare a range of policy types to ensure you’re getting the right cover to meet your needs
Only compare quotes for the cover amount that you need, securing unnecessary cover could lead to you paying more expensive premiums
Compare quotes sooner rather than later to lock in a cheaper premium for the lifetime of your policy
Consider comparing joint life insurance vs two single policies. If you’re on a budget, a joint policy could help you to save money on life cover
Enlist the help of a broker, like Reassured, who can save you time and money by helping you compare multiple quotes at once

Frequently asked questions

Are life insurance comparison sites good?

Life insurance comparison sites can allow you to gather a range of quotes, quickly and easily.

However, if you have questions or need help understanding policy details, there’s no one on hand to answer these queries.

When securing cover through a life insurance broker, you have access to multiple quotes from a range of insurers while having a dedicated team member to guide you through the application and answer any questions.

Why not get your free quotes through Reassured today? We also offer the opportunity to buy life insurance online if you know exactly what you require.

What is the best life insurance company UK?

The best life insurance company will depend on your personal needs and circumstances.

Each insurer will offer different features and benefits, as well as using different underwriting processes.

However, Aviva and Legal & General are the UK’s biggest insurers, with both being well rated by their customers.

Reassured can help you compare both Aviva and Legal & General quotes. Simply get in touch.

What are the benefits of life insurance?

The main benefit of life insurance is that it can help to provide you with peace of mind that your loved ones are taken care of financially if the worst were to happen.

Other benefits include:

Can allow you to leave a lump sum to loved ones without needing to put money away into savings
Could help to protect your mortgage, allowing loved ones to remain in the family home after your passing
Could help to alleviate your loved ones of the responsibility of paying for your funeral (current average cost of a funeral is £3,953^[1])
Could allow you to leave an inheritance for loved ones to spend as they wish

How to get the best life insurance deal?

Shopping around and comparing quotes is essential in finding a great deal on life insurance.

If you were looking to insure your car, you’d likely gather multiple quotes and go with the most suitable one - life insurance is no different.

Reassured can compare quotes from leading UK insurers, helping you find our best available deals.

What’s more, our quote service is completely free to use and we offer cover starting from just 20p-a-day.

Life insurance quote comparison

At Reassured, our main aim is to help you find the right policy to meet your needs at our best price.

We offer a free quote comparison service, allowing you to compare leading UK insurers and smaller specialists.

A friendly member of our team will also be on hand to help you fill out the application form and answer any questions you may have.

Alternatively, we offer a buy online service - allowing you to quickly and easily compare quotes at your own leisure.

Simply get in touch to get started on your journey.

Life Insurance Comparison » Secure Our Best Quote

Sources:

[1] https://www.sunlife.co.uk/funeral-costs/

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