Average Life Insurance Cost UK [New 2025 Prices]

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Average life insurance cost UK

What is the average life insurance cost per month?
The average cost of level term life insurance
The average cost of decreasing term life insurance
The average cost of whole of life insurance
The average cost of over 50 life insurance
The average life insurance cost for a mortgage UK
The average cost of life insurance with critical illness cover
The average cost joint life insurance
The average life insurance cost for a smoker

What is the average life insurance cost per month?

The average cost of life insurance in the UK during 2024 was £32.64 per month^{^}, according to our extensive research at Reassured; the UK’s largest life insurance broker^*. This figure is down from £34.43 per month in 2023.

We calculated this average cost from 121,561 term life insurance policies, sold between 01/01/24 - 31/12/24, with an average cover amount (the sum assured) of £160,871.36.

Reassured offer monthly premiums that cost from as little as 20p-a-day^† but the price you pay can vary depending on:

The policy type you take out
Your level of cover
Your policy term
Your personal circumstances

To secure the best cost life insurance it’s essential to compare quotes.

Why not do this using the FCA-regulated broker service offered by Reassured?

We work with some of the UK’s leading providers, as well as smaller specialists, to find you our most cost-effective life insurance.

Simply get in touch for your personalised, fee-free and no-obligation quotes.

How much life insurance do you need?

The level of cover you take out can impact the price of your life insurance premiums. Enter the key costs and other financial commitments you’d like to cover to determine your ideal cover amount.

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Average cost of life insurance breakdown

The average price you pay for life insurance can vary depending on a variety of factors.

The table below shows the average cost of life insurance by policy type, gender and smoking status based on our internal data during 2024 vs previous years. Please note the sum assured will vary.

	Level term	Decreasing term	Whole of life	Over 50s plan	Men	Women	Smoker	Non-smoker	Joint policy
2024	£35.52	£29.75	£59.93	£27.62	£40.95	£29.17	£35.65	£34.76	£44.03
2023	£37.02	£31.83	£85.61	£24.41	£42.80	£31.26	£35.94	£37.34	£36.50
2022	£37.84	£36.63	£131.27	£22.65	£44.59	£30.59	£36.15	£38.31	£55.22
2021	£33.77	£36.04	£116.86	£23.22	£40.51	£28.07	£32.04	£34.71	£50.83
2020	£32.22	£34.24	£113.14	£23.04	£38.73	£26.55	£32.29	£32.38	£51.40

This data has been taken from our internal sales over a 12-month period between 1st January - 31st December for each year, with customers of all applicable ages. The price for men, women, smokers, non-smokers and joint policies have been taken from all level and decreasing term life insurance policies sold.

What is the average cost of level term life insurance?

£35.52 is the average cost of level term life insurance, according to internal data from our award-winning brokerage.

This figure was calculated based on 107,106 level term policies sold through Reassured during 2024. The average sum assured was £133,144.14, whilst the average age at the point of securing a policy was 48.

Level term life insurance provides cover for a specified period (the term) and will pay out a fixed sum if you pass away during this time.

This lump sum can help to protect large expenses for your loved ones such as an interest-only mortgage, other debts and/or family living costs.

Level term life insurance is one of the most affordable policies. However, during the application you’ll need to provide key information, such as medical and lifestyle factors, which could affect the price.

Level term key points:

Provides cover for a specified period (up to 40 years)
A lump sum pay out is made if you pass away during the term
Maximum sum assured up to £1,000,000
Pay out sum remains level (the same)
Ideal for helping to protect an interest-based mortgage and/or family living costs
Low-cost premiums from just 20p-a-day through Reassured^†

The table below shows example costs of a level term life insurance policy. Quotes are based on a non-smoker, in good health, with a 20-year term and £150,000 of cover:

Age
20	£3.83	£5.88	£5.43
25	£4.62	£5.74	£6.09
30	£5.76	£6.80	£6.91
35	£8.21	£10.11	£8.80
40	£11.33	£13.98	£12.18
45	£16.74	£20.39	£18.19
50	£27.60	£32.26	£28.81

The price of level term life insurance can vary dramatically between providers and due to your unique circumstances. For this reason, it’s essential to compare quotes to find a great deal.

Our FCA-regulated broker service can provide you with level term life insurance quotes from top UK insurers.

Simply contact a friendly member of the team today for your free quotes.

What is the average cost of decreasing term life insurance?

The average cost of decreasing term life insurance is £29.75, according to extensive research by our award-winning team.

This figure was calculated based on 14,455 decreasing term policies sold through Reassured during 2024. The average sum assured was £188,598.58 and the average age of the policyholder at the point of inception was 47 years.

Decreasing term life insurance is often the cheapest option as your risk to the insurer reduces each year as your sum assured decreases.

Your sum assured will often reduce at the same rate as a repayment mortgage, making it an ideal option to help cover this cost.

While this may be the average cost for decreasing term life insurance, the exact price you pay will vary from person to person as you’ll need to provide key details during the application process.

Decreasing term key points:

Provides cover for a specified period (up to 40 years)
A lump sum pay out is made if you pass away during the term
Maximum sum assured up to £1,000,000
Pay out sum reduces over the policy term
Help protect a repayment mortgage
Low-cost premiums from just 20p-a-day through Reassured^¥

The table below shows example costs for decreasing term life insurance. Quotes are based on a non-smoker, in good health, with a 20-year term and £150,000 of cover:

Age
20	£3.85	£5.39	N/A
25	£4.35	£5.60	£5.13
30	£5.05	£5.84	£5.92
35	£5.90	£7.18	£7.06
40	£7.81	£9.57	£8.79
45	£11.05	£13.45	£12.34
50	£17.94	£20.30	£17.75

Compare decreasing term life insurance through Reassured, starting from just 20p-a-day.

A friendly member of the team can also help you to compare level vs decreasing term to ensure you’re securing the right option to meet your needs.

Find Our Best Cost Life Insurance »

What is the average cost of whole of life insurance?

According to internal findings from our FCA-regulated broker service, the average cost of whole of life insurance is £59.93.

This figure was calculated based on 1,020 whole of life insurance policies sold through Reassured in 2024. The average sum assured was £22,307.63.

This average cost may seem a lot more than the other products discussed in this article, this is due to whole of life insurance providing lifelong cover and guaranteeing a pay out when (not if) you pass away.

These funds could help your loved ones to pay off any inheritance tax bills, or you could simply leave them with an inheritance to spend as they wish.

As with most other forms of cover, the exact price you pay will vary depending on your personal circumstances.

Whole of life key points:

Provides lifelong cover
A lump sum pay out is guaranteed to your loved ones when you pass away
Maximum sum assured up to £1,000,000
Pay out sum is fixed
Ideal for helping to cover an inheritance tax bill or provide an inheritance
Low-cost premiums from 27p-a-day through Reassured's advised team^±

The table below shows example costs of whole of life insurance. Quotes are based on a non-smoker, in good health, for £50,000 of cover:

Age
20	£8.72	£23.85	£26.30	£32.08
25	£9.67	£27.13	£26.30	£33.96
30	£9.93	£31.38	£28.10	£36.97
35	£13.56	£36.40	£39.65	£42.74
40	£16.13	£43.27	£44.70	£49.55
45	£19.57	£50.64	£53.20	£57.49
50	£24.38	£76.92	£63.10	£61.03

Although premiums are cheaper while you’re younger, if paying this amount over your whole lifetime, this could become costly.

For this reason, whole of life insurance can be better suited to those later in life who are still in good overall health.

While the premium price may be greater, it’s likely this will be paid over a shorter period than if you were to take out a policy earlier in life.

It could also allow you to secure a greater sum assured than with an over 50s plan, so you can provide a greater cash gift for your loved ones.

Whole of life insurance starts from just 27p-a-day through Reassured, simply get in touch for your free quotes.

What is the average cost of over 50 life insurance?

Our in-depth research shows that the average price of over 50 life insurance is £27.62.

This figure was calculated based on 50,731 over 50 plans sold through Reassured in 2024. The average sum assured was £4,530.41.

Over 50 life insurance (or an over 50s plan) guarantees acceptance to those aged 50 - 85, without the need to provide any medical information.

This means the price you pay is simply based on your age, cover amount and (sometimes) your smoking status.

Most insurers will also offer a maximum premium price, for example £75, which means you won’t be charged any higher than this.

However, due to the unknown medical risk, the sum assured you can secure is often much lower than other types of policies (capped at £20,000).

Over 50 life insurance also includes a waiting period (usually either 12 or 24 months) to mitigate the risk of not requiring medical information.

Over 50 life insurance key points:

Guaranteed acceptance for UK residents aged 50 - 85
Provides lifelong cover
Pay out is guaranteed when you pass away
Maximum sum assured up to £20,000 (depending on your needs and budget)
No medical information is required
Ideal for helping to cover funeral costs and/or providing a small inheritance
Low-cost premiums that could start from just 20p-a-day through Reassured⁺

The table below shows example costs of over 50 life insurance. Quotes are based on a non-smoker for £5,000 of cover:

Age
50	£17.41	£15.00
55	£19.59	£18.00
60	£21.92	£20.00
65	£26.59	£25.00
70	£35.25	£35.00
75	£48.88	£51.00
80	£67.70	£75.00
85	£74.00 (for a maximum of £3,703 of cover)	N/A (One Family’s maximum age is 80)

At Reassured we can help you compare over 50s plans from some of the UK’s leading providers, with premiums that could start from just 20p-a-day.

Get in touch for your personalised, fee-free and no-obligations quotes.

What is the average life insurance cost for a mortgage UK?

Most commonly, a decreasing term policy is taken out to help protect a repayment mortgage, therefore £29.75 would be the average life insurance cost for a mortgage.

This figure was calculated from 14,455 decreasing term policies sold through Reassured during 2024, with an average sum assured of £188,598.58.

Buying a house and securing a mortgage is often a trigger to secure life insurance to protect your new home, decreasing term life insurance is often a popular choice as your sum assured can reduce in line with your remaining mortgage balance.

In 2023, the average mortgage debt in the UK stood at £132,378, with house prices averaging around £289,723^[1]. 25 years is often seen as an ‘average’ mortgage term, however mortgage terms can now be well over 30 years^[1].

Research suggests that the average age of a first-time buyer is now 32 years old - having risen from age 29 over the last decade^[2].

The table below shows example decreasing term life insurance costs to protect a mortgage, over a 25-year period, for £285,000 of cover. Quotes are based on a non-smoker in good health:

Age	Mortgage life insurance cost per month
20	£5.57
25	£6.16
30	£7.38
35	£9.64
40	£14.00
45	£22.17
50	£37.04

To determine the cost of life insurance to protect your own mortgage, it’s essential to get an individually tailored quote to match your mortgage balance and term.

Why not get in touch with the award-winning team at Reassured for your fee-free and no-obligation mortgage life insurance quotes?

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What is the average cost of life insurance with critical illness cover?

The average price for life insurance with critical illness cover is £27.90, according to our internal data here at Reassured.

This figure was calculated based on 14,021 life insurance with critical illness cover policies (sold through Reassured in 2024. This average sum assured was £54,444.95.

Critical illness cover can be added to your life insurance policy for an additional fee.

It will allow you to make an early claim on your policy if you’re diagnosed with a life-changing illness (that’s listed within your policy).

The funds received can help you to replace lost income if you’re unable to work and/or pay for private medical treatment to help with your recovery.

Once a critical illness claim has been made, your policy will expire, and your loved ones won’t be able to make a claim upon your passing.

Critical illness cover key points:

Additional level of cover in case of serious illness
Can be added to your life insurance policy for an additional cost
Can help you to replace lost income and/or pay for private medical treatment
Once a claim has been made your policy will expire (including life insurance)
Available with term life insurance policies
Low-cost premiums from 33p-a-day through Reassured^º

The table below shows example costs of life insurance with critical illness. Quotes are based on a non-smoker, in good health, for a level term life insurance policy with a term length of 20 years and a sum assured of £50,000:

Age
20	£9.15	£9.17	£10.12	£11.84
25	£11.71	£11.69	£12.92	£14.21
30	£14.99	£15.04	£16.85	£17.79
35	£19.97	£19.94	£22.51	£22.95
40	£27.96	£27.93	£30.47	£32.62
45	£39.84	£39.81	£42.02	£47.41
50	£58.19	£58.16	N/A	£70.48

The cost of life insurance with critical illness cover tends to be more expensive due to the additional level of cover provided.

It can be possible to secure critical illness cover separately to your life insurance policy through some providers, although this would require two premiums.

Compare life insurance with critical illness cover quotes through Reassured to find our most affordable deal.

What is the average cost joint life insurance?

We discovered that the average cost of joint life insurance is £44.03.

This figure was calculated based on 3,530 joint life insurance policies (level term and decreasing term) sold through Reassured in 2024. The average sum assured was £215,902.61.

Joint life insurance protects two lives under once policy, with one premium to pay between you both.

This can help couples to protect any shared financial commitments, such as a mortgage and/or family living costs.

While this can help you to save money, only one pay out is provided. If you have a young family, this may not be sufficient to cover both parents.

If it’s within your budget, it can be beneficial to take out two separate policies to provide two separate pay outs to provide a more comprehensive cover solution.

Joint life insurance key points:

Covers two lives simultaneously under one policy
One pay out is provided
Ideal for couples with shared financial commitments or those on a budget
Available with term and whole of life insurance policies
Could save up to 25% (compared to two single policies)
Low-cost premiums from 17p-a-day through Reassured^◊

The table below shows example costs of joint life insurance vs two single policies. Quotes are based on non-smokers, in good health, for a level term policy with a 20-year term and £150,000 of cover:

Age	Cost of one joint policy	Cost of two single policies	Cost difference (%)
20	£6.30	£7.44	15%
25	£8.08	£9.04	11%
30	£7.70	£11.18	31%
35	£10.38	£14.38	28%
40	£14.00	£22.00	36%
45	£20.08	£32.50	38%
50	£35.68	£53.60	33%

Contact Reassured to conduct a full joint vs two single policies comparison to find the most cost-effective option from our panel of insurers.

What is the average life insurance cost for a smoker?

The average cost of life insurance for a smoker from our internal findings is £35.65, compared to a non-smoker which is £34.76.

This figure was calculated based on all level and decreasing term policies through Reassured during 2024 to smokers of all applicable ages.

Your smoking status is part of the standard information you’ll need to provide during the application process.

Due to the associated health conditions, smoking can increase the price that you pay for life insurance (see table below). However, the average price from our internal data tells a different story.

This is due to non-smokers securing (on average) £143,781.10 of cover, which is higher than the average cover amount secured by those who smoke. On average, smokers secured a cover amount of £115,529.61.

Even if you have quit and are using nicotine substitutes such as vapes and e-cigarettes, you’ll still be classed as a smoker in the eyes of insurers. Typically, you’ll need to have been completely nicotine free at least 12 months to be classed as a non-smoker.

The table below shows example costs of life insurance for a smoker vs a non-smoker. Quotes are based on an applicant in good health for a level term life insurance policy with a 20-year term and £150,000 of cover:

Age	Smoker price per month	Non-smoker price per month	Cost difference (%)
20	£5.42	£3.72	31%
25	£6.84	£4.52	33%
30	£9.67	£5.59	42%
35	£14.24	£7.19	49%
40	£22.53	£11.00	51%
45	£37.36	£16.25	56%
50	£66.24	£26.80	59%

Reassured have helped to secure affordable life insurance for over 100,000 UK smokers.

Simply get in touch with a friendly member of our team for your personalised quotes.

What is the average cost of life insurance for men vs women?

Based on our research, we found that the average cost of life insurance for women is £29.17 and £40.95 for men.

We have based this on all level and decreasing term life insurance policies sold through Reassured during 2024 to customers of all applicable ages.

Gender isn’t a factor that insurers take into consideration when calculating your monthly life insurance premium, meaning men and women are charged the same standard rate.

What can cause the fluctuation in price between men and women is personal circumstances and the level of cover that’s required.

If we consider things such as:

The gender pay gap - In 2023, the median hourly full time pay for employees was 7.7% less for women than men^[3]
Personal debt - Men have a higher average personal debt (£2,800 in 2021) compared to women (£1,800)^[4]

Either of these factors, plus many more, could contribute to men securing a higher level of cover and, therefore, a higher average cost.

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What determines the cost of life insurance per month?

The cost of your life insurance, per month, is calculated using your personal circumstances and the details of your chosen policy.

These monthly payments are known as life insurance premiums.

The factors that influence the monthly cost of life insurance premiums include:

Age - As a general rule, the older you are, the more you pay for life insurance. This is based on the assumption that, as we get older, we become more susceptible to developing health problems
Health & wellbeing - You’ll need to disclose any medical conditions you currently have - including both physical and mental health conditions. Having a pre-existing condition could lead to your premiums being increased, depending on the type and severity of your condition
Medical history - You’ll also be asked about any medical conditions you’ve had in the past, as well as your family medical history. Depending on whether the condition could re-occur, you may experience an increase to your premiums
Weight/BMI - If your weight or BMI isn’t within a healthy range (for example if you’re severely overweight or obese), you’ll likely pay more for your premiums due to the increased risk of certain health complications
Smoking status - Smokers are often quoted higher for life insurance due to the increased risk of developing certain health problems, such as lung cancer or heart conditions
Lifestyle - Other details about your lifestyle could also result in higher premiums. For example, if you have a dangerous hobby, if you consume over 14 units of alcohol per week or if you frequently travel to high risk areas (such as those in the midst of war or disease outbreak)
Occupation - Those with occupations that could be considered high risk will pay more for their cover
Type of cover - The policy type you choose can impact the price you pay. Term life insurance tends to be the cheapest option, whereas whole of life or over 50 life insurances are usually more expensive
Length of cover (policy term) - A longer term length can result in more expensive premiums
Level of cover (sum assured) - The more you’d like to be paid out to your loved ones, the more you’ll pay for your premiums

These factors allow insurers to assess your level of risk (how likely it is for a claim to be made) and your monthly life insurance premium is calculated accordingly.

Compare quotes through Reassured to find the best policy for your personal circumstances.

What costs should you consider when taking out life insurance?

The sum assured you choose should be one that can take care of all essential costs for your loved ones after your passing.

This can allow them to maintain their current lifestyle and prevent them from making changes (such as moving from the family home) to their life at an already distressing time.

Important costs you may wish to consider include:

Mortgage debt - £132,378 is the average mortgage debt in the UK^[1].

Rent - Average monthly cost of rent across the UK is £745^[5].

Household bills - The average annual gas bill in 2023 was £1,328, with the average annual electricity bill costing £1,264^[6].

Childcare - The average cost of part-time childcare now stands at £8,194 per year^[7].

Family living costs - The average cost of family spending is £628 per week^[8].

Outstanding debt - £33,410 is the average personal debt in the UK^[4].

Higher education costs - Parents could be expected to contribute up to £6,000 a year to university living costs^[9].

Funeral costs - In 2023, the average cost of just a basic funeral in the UK was £4,141^[10].

As well as these costs, you may also wish to factor in an additional sum to leave as a cash gift for your loved ones in the form of an inheritance.

Speaking to an expert can help you establish what costs you need to cover, as well as allowing you to compare all your available options.

Why not contact Reassured to help you make a fully informed decision about the best life insurance to meet your needs?

Top tips to bring down the cost of life insurance

Seize the day - Taking out cover sooner rather than later can help you to save money. The younger you are, the cheaper your premiums will be
Quit smoking - If you’re a smoker, kicking the habit can help you to save money on your premiums
Lead a healthy lifestyle - Losing weight (if you have a high BMI) and reducing the amount of alcohol you consume (if over 14 units per week) can help to reduce the price that you pay
Only take out cover you need - Taking out cover you don’t need can lead to you paying over the odds for your premiums. By calculating the exact level of cover you need you can rest assured that you’re not paying for unnecessary cover
Compare quotes - Obtaining a range of life insurance quotes can help you to find the best deal. Why not let Reassured help you do this free of charge?

Average cost of life insurance in summary

It’s important to note that, even though our average costs show one figure, this may not be the price of your individual quotes.

The average premium prices displayed in this article are from a wide range of customers, from all walks of life.

This means it can be possible to secure a lower premium, depending on your personal circumstances.

At Reassured, we put you first and strive to find you our most affordable deal on life insurance that meets your needs.

We can provide you with personalised quotes, starting from just £5 a month, free of charge.

Why not put us to work and let us help you find the right policy for you (at a price that’s within your budget)?

Compare quotes to secure the best life insurance

Is the average life insurance cost in the UK what you thought it would be?

Remember, there are many factors that are considered when calculating the individual cost of your life insurance - meaning the cost of life insurance can vary significantly.

That’s why, it’s always important to compare multiple quotes to ensure you’re taking out cost-effective cover.

Reassured offer an award-winning broker service which can save you time and money by helping you to compare quotes from some of the UK’s best providers.

Regardless of your age, health and chosen policy type, we can help to find you the policy that’s best for your unique circumstances.

Best of all, we can provide you with free quotes which start from as little as 20p-a-day.

Get in touch today to secure the financial future of your loved ones.

Compare Life Insurance Quotes with Reassured »

Sources:

^{^}This information has been gathered from our internal sales data and is the average price of all term life insurance policies (both level and decreasing term) sold to our customers, of all applicable ages, over a 12-month period. The sum assured will vary. Data is correct as of 15/05/25

[1] https://www.finder.com/uk/mortgage-statistics

[2] https://www.theguardian.com/money/2022/jan/22/average-uk-first-time-buyer-is-now-older-than-30-says-halifax

[3] https://commonslibrary.parliament.uk/research-briefings/sn07068/

[4] https://moneynerd.co.uk/average-personal-debt-uk-2022/

[5] https://www.spareroom.co.uk/content/info-landlords/average-rent-uk/

[6] https://www.moneyhelper.org.uk/en/blog/utilities/what-is-the-average-cost-of-utility-bills-per-month

[7] https://www.daynurseries.co.uk/advice/childcare-costs-how-much-do-you-pay-in-the-uk

[8] https://www.nimblefins.co.uk/average-uk-household-budget

[9] https://www.savethestudent.org/money/asking-parents-for-money-university.html

[10] https://www.sunlife.co.uk/funeral-costs/

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Average life insurance cost UK [2025]

What's the average cost of life insurance in the UK?

In this article:

What is the average life insurance cost per month?

How much life insurance do you need?

Average cost of life insurance breakdown

What is the average cost of level term life insurance?

Level term key points:

What is the average cost of decreasing term life insurance?

Decreasing term key points:

What is the average cost of whole of life insurance?

Whole of life key points:

What is the average cost of over 50 life insurance?

Over 50 life insurance key points:

What is the average life insurance cost for a mortgage UK?

What is the average cost of life insurance with critical illness cover?

Critical illness cover key points:

What is the average cost joint life insurance?

Joint life insurance key points:

What is the average life insurance cost for a smoker?

What is the average cost of life insurance for men vs women?

Secure your best available life insurance through Reassured

What determines the cost of life insurance per month?

What costs should you consider when taking out life insurance?

Top tips to bring down the cost of life insurance

Average cost of life insurance in summary

Compare quotes to secure the best life insurance

Sources:

Related articles:

How does life insurance work in UK?

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How much life insurance do I need UK?

Life insurance over 40

Life insurance for mums

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