Who are Reassured?

  • We are the largest life broker in the UK, (over 400,000 families protected)
  • Fully FCA registered
  • Based in Basingstoke, we also have offices in Portsmouth, Southampton and Manchester
  • Over 500 telesales staff
  • Award-winning training and development process
  • 98% 4 or 5-star rating on Trustpilot, (based on over 30,000 reviews)
  • Under 0.5% complaint record
  • One of the Sunday Times Top 100 Best Companies to Work For since 2015

Our history

  • Trusted by major UK brands
  • Dedicated teams using partner’s tone of voice
  • Bespoke sales and support process for each partner
  • Full, transparent audit facilities with 100% call recording
  • Working with many of the UK’s major life insurers
  • Market-leading lead conversion ratios
  • Customer retention success
  • Robust governance and review procedures
  • Rigorous brand and compliance regimes
    Lead generation, cross and up-sale expertise

Mutual benefits

We work with a select group of insurer partners, chosen based on a number of criteria, including:

  • Quality of product
  • Brand strength
  • Customer service experience
  • Underwriting flexibility
  • Commercial terms
  • Depth of relationship

Increasingly, when reviewing our panel, the depth and mutuality of our relationship with an insurer is of paramount importance.

Lead generation

Your brand + our knowledge = increased lead potential.

We have an in-house IT marketing department, generating over 35,000 new leads every month.

In support of your brand, we can work together to maximise results page positions and increase new business volumes.

Full brand compliance and audit facilities.

Retention services

As well as front line sales performance, we offer a dedicated retention team focused on 3 key areas:

  • Impaired lives - Specialist expertise for customers with severe/multiple medical conditions; maximising lead conversion while supporting vulnerable customers
  • Declinatures - Offering alternative options for customers uninsurable via core products. 50% of declined cases buy an alternative product
  • Cancellations - Fast response to cancelled direct debits, failed payments and cancelled policies. Working in tandem with insurers to maximise retentions. 74% save rate

Processing support

Using your brand and tone of voice, we support post-sale customers through:

  • Welcome packs
  • FAQs and service centre
  • Following up referred cases
  • Chasing in GP reports
  • Keeping the customer informed
  • Liaising with underwriters
  • Collating and providing any further information needed
  • Selling in rated cases – 90% on risk rate

Funeral plans

We are the UK’s sole distributor of Co-op funeral plans; the market leader in this sector.

Funeral plans can complement a life insurance sales process in a number of ways, including:

  • Cross-sell – many older customers taking Life Cover are doing so for funeral costs, providing a logical opportunity to discuss the specific financing of a funeral
  • Replacement sale – some customers cannot obtain Life Cover for health or financial reasons. A funeral plan provides a good fall back alternative

We apply the same compliance, audit and quality standards to our funeral plan sales as we do in the heavily regulated Life Insurance space.

Big 3 cover

Unique to Reassured, Big 3 covers the three main claims conditions of critical illness cover: cancer, heart attack & stroke.

A perfect up-sell to life cover, we can offer Big 3 to customers with no major medical issues with as little as three additional underwriting questions.

Big 3 can also offer children’s cover and starts from as little as £4 per month.

Bespoke partnerships

Your brand identity is of paramount importance and we recognise that one size doesn’t fit all.

We will work with you to combine our sales expertise with your brand and compliance guidelines, to create a truly bespoke process.

Through regular, structured governance meetings we will track agreed service level agreements and work together on a road map of developments.

Our full, transparent audit facility is used to ensure total comfort that your brand ideals are being delivered.

Where appropriate, ring-fenced teams will be used to ensure your customers feel like they have dealt with you directly.

Speed to market

As a specialist in the Life Insurance market, we have the in-house capabilities to bring your offering to market quickly. We will focus on the following areas:

  • Training & compliance - Our award-winning L&D team will work with you to create scripts and processes which can then be trained and audited
  • IT - We will create a seamless link with your systems to pull through customer data and prepopulate our CRM, ensuring a smooth transition and maximising sales efficiency
  • Marketing - Lead generation and search engine optimisation to complement your efforts and increase new business

Flexible commercial options

We will work with you to create a commercial model which makes sense.

Options could include:

  • Price per lead – We pay you a set amount per generated lead
  • Commission share – We split the earnings for each policy sale
  • With and without clawback – By taking a lower share, you can insulate your income from the risk of commission clawback
  • Hybrid models – We share the commission earnings, underpinned by a fee per lead
  • Reduced commission rate – By strengthening and enriching our partnership, we could reduce our commercial demands for core business

Additionally, we can offer bespoke options based on our ability to generate leads using your brand, or our up-sell success through products such as Funeral Plans and Big 3.


Working with Reassured is all about partnership.

Combining our sales expertise with your brand strength, we can work collaboratively to deliver a truly bespoke process, with mutually beneficial commercial terms.

We pride ourselves not only on our sales results but also on our compliance, quality and customer satisfaction metrics.

Having agreed on the model which is right for you, our in-house teams can deliver efficiently and quickly.

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry