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Key features of Quote Me Happy life insurance 

  • 99.3% of all Quote Me Happy life insurance claims were paid in 2023[1]
  • Quote Me Happy offer both level and decreasing term cover
  • Policies available for UK residents aged between 18 and 59
  • Policy term options are from 5 to 50 years
  • Maximum pay out on a policy is up to £750,000
  • Terminal illness cover is included as standard with a policy
  • You can add critical illness cover onto a policy for an additional cost
  • Everything is handled online

Quote Me Happy life insurance review

If you’re considering taking out life insurance cover through QuoteMeHappy.com, this quick and easy breakdown explores what cover they offer, how their policies work and what to consider before securing it.

Quote Me Happy is highly rated by customers, boasting a 4.2 star ‘Great’ Trustpilot score. This strong rating reflects positive customer experiences, indicating that they could be a good provider. Read on to find out if they could be the right one for you.

At Reassured, we provide fee-free life insurance quotes from leading UK insurers to help you find the right protection.

Please note, Quote Me Happy life insurance is not available through Reassured. However, we can compare quotes from Aviva (their parent company) and many other leading insurers.

Our award-winning service has helped more than 1 million families find affordable protection. Why not get in touch today?

Why Reassured icon

Why use Reassured to compare life insurance quotes? 

  • We can compare life insurance policies & quotes from the top UK providers
  • We can provide you with life insurance quotes starting from just 20p-a-day †
  • Our quotes are completely fee-free & no-obligation
  • We’re rated ‘Excellent’ on Trustpilot with over 90,000 customer reviews
  • Our friendly professionals can help you through the entire application process
  • Free trust-writing service with selected policies (avoid or minimise 40% IHT)
  • We’re regulated by the Financial Conduct Authority (FCA)

Who are Quote Me Happy?

Quote Me Happy, as a whole, is generally rated high by customers with a 4.2 star rating on Trustpilot with over 50,000 customer reviews [2].

Whilst not scored for their life insurance services by industry trusted reviewers, Defaqto, their home and legal services are rated between 2 to 5 stars.

This suggests a mixed performance across other product lines and can help review the overall service quality of the brand.

Below is a table of star ratings based on customer review sites:

 ProductRating
Trustpilot All insurance services‘Great’ 4.2 stars based on 50,585 customer reviews
review.io All insurance services3 stars based on 1,033 customer reviews

Table correct as of 19/11/2025

Fairer Finance, expert rating provider, scores Quote Me Happy life insurance highly:

Claims ScoreComplaints performanceTransparency ratingFairer Finance Score
90.75%91.48%49.7%77.31%

Table correct as of 19/11/2025

Aviva, the provider behind Quote Me Happy’s life insurance products, is highly rated for its life insurance offerings across multiple independent review sites, indicating the life insurance products offered are of quality standard.

At Reassured, our customer service has been rated as ‘Excellent’ on Trustpilot from more than 90,000 customer reviews.

What types of life insurance do they offer?

Quote Me Happy offers two life insurance options which are underwritten by Aviva. These include: 

A form of cover where the pay out remains the same throughout the entire policy term. 

  • Available to those aged 18 – 59
  • Policy term can be from 1 - 50 years (up to age 90)
  • Sum assured (pay out sum) remains fixed throughout the policy term
  • A tax-free lump sum up to £750,000 if you die during the policy term
  • Terminal illness cover included (at no extra cost)
  • Pay out could help to cover an interest-only mortgage and/or family living costs
  • Available as a joint policy (cover two lives under one policy)
  • Not available through Reassured

A type of policy where the pay out amount (sum assured) reduces over the policy term.

  • Available to those aged 18 – 59 years
  • Policy term can be from 1 - 50 (up to age 90) 
  • Sum assured reduces throughout the policy term
  • A tax free lump sum up to £750,000 if you die during the policy term
  • Terminal illness cover included (at no extra cost)
  • Pay out could help to cover a repayment mortgage (as your mortgage balance decreases, the level of cover also decreases)
  • Available as a joint policy
  • Not available through Reassured

Quote Me Happy also offers the option to add on critical illness cover (a policy that pays out if you’re diagnosed with a diagnosed with a serious illness) to your life insurance policy, for an additional charge.

At Reassured, we can help compare quotes for level term or decreasing term life insurance from alternative leading insurers, with prices starting from just 20p-a-day.

Quote me happy Joint life insurance

Joint life insurance is a form of cover that protects two people under a single policy, typically a couple, but it could also apply to any two people with shared financial responsibilities.

With Quote Me Happy, a joint policy will pay out on the ‘first death’, which means a lump sum will be provided once when the first policyholder passes away during the term.

After the pay out is made, the policy ends. This form of cover can be a suitable option for its simplicity, there’s one application to complete and one contract to manage. It’s also typically cheaper than taking out two separate single policies.

Joint life insurance is often used to protect shared commitments such as a mortgage, childcare costs, or household bills.

Joint life insurance is available through Reassured from other providers, contact us today to find out if it’s the right form of cover for you.

Pros and cons of Quote Me Happy life insurance

Before deciding if Quote Me Happy is the right fit for your personal life insurance needs, it’s important to weigh up its key advantages and disadvantages.

ProsCons
  • Underwritten by well trusted, household name; Aviva

     

  • Quick and simple online application 

     

  • Terminal illness benefit included with life insurance policies

     

  • Competitive pricing for standard cover
  • Online service only. You won't benefit from over the phone support. Suitable if you know wat you're looking for, but you may struggle if you need more information or have questions to ask

     

  • You can’t compare prices against other insurers on their website (can’t discover your best price)

     

  • Only offer term life insurance (limited policy options)

How much is Quote Me Happy life insurance?

According to Quote Me Happy’s website, their term life insurance premiums start from £3.50 per month.

The cost of life insurance, from most providers, will depend on a variety of factors. This can include:

  • Age
  • Health & wellbeing
  • Medical history
  • Weight/BMI
  • Smoking status
  • Occupation and lifestyle
  • Type of cover
  • Length of cover (policy term)
  • Level of cover (sum assured)

These factors allow insurers to assess your level of risk (how likely it is for a claim to be made) so that your monthly premium can be calculated correctly.

It’s essential that you’re truthful when disclosing all information required, as if you miss out on informing your insurer about anything, then your loved ones could face not receiving a pay out due to non-disclosure.

The table below shows example costs of a level term life insurance policy. Quotes are based on a non-smoker, in good health, with a 20-year term and £150,000 of cover:

AgeLevel term life insurance monthly premium
20£3.51
25£3.81
30£4.95
35£8.10
40£11.37
45£15.88
50£25.50
AgeDecreasing term life insurance monthly premium
20£3.50
25£4.00
30£5.02
35£6.38
40£7.88
45£11.50
50£17.64

Both tables correct as of 24/11/2025

Life insurance prices depend not only on your personal circumstances but also can vary between insurers. By comparing quotes from multiple providers, you can gain a better understanding of which option is best for you.

Whilst Reassured don’t offer Quote Me Happy life insurance, we can compare multiple quotes, free of charge to help you find our best deals.

What does Quote Me Happy life insurance cover?

Life insurance is financial cover that is put in place to help support loved ones when you’re no longer around. 

What you wish for your pay out to cover is up to your personal needs and circumstances. A life insurance pay out is typically used to cover a range of financial commitments, including: 

  • Mortgage or rental payments
  • Household bills
  • Unpaid debts, such as credit cards and personal loans
  • Family living costs
  • Childcare or educations costs
  • An inheritance for loved ones
  • Funeral costs

Quote Me Happy’s term cover is a great way to protect major financial commitments, such as a mortgage, by ensuring the money is there if the worst were to happen during the policy term.

If you're unsure how much cover you need, comparing quotes through Reassured can help you find the right level of cover for your needs.

Why not use our life insurance calculator to help you find out?

How much life insurance do you need?

Calculator

Life insurance calculator

Calculate how much life insurance you may need by filling in the costs you’d like your policy to cover.

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£137,934 is the estimated mortgage debt per household in the UK.

The purchase of a home is likely to be the largest financial commitment any of us will make in our lifetime. Your life insurance should cover your remaining mortgage balance to allow your loved ones to stay in the family home should anything happen to you.

Source: Moneynerd.co.uk

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The average monthly household budget in the UK is £2,548 (that’s £30,576 per year), which is spent on transport, food & drink, utilities (gas, electricity, water etc), clothing, council tax and leisure activities.

With energy prices hitting a record high and the cost of living rising sharply in the UK, you may wish to factor in utility bills and family living expenses into your cover.

Source: Nimblefins.co.uk

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The average personal debt of UK adults has risen to £34,566 (not including mortgage debt), with credit cards, personal loans and overdrafts being the most common forms of debt.

Factoring in any debts into your life insurance cover means that, if they need to be paid back from your estate after your passing, your loved ones won’t miss out financially.

Source: Money.co.uk

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According to SunLife, the average cost of a funeral in the UK is £3,953 (with the overall cost of dying at £9,200).

Funeral costs have increased by 116% since 2004 and are a significant cost which should be factored into the amount of life insurance you secure.

Source: SunLife.co.uk

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When factoring in cover for your children, you may wish to calculate the amount based on how long it is until they reach financial independence.

This could include childcare (£7,000 per year for part-time care), school expenses (£1,519 per school year for uniforms, lunches, stationary etc), as well as an additional sum for further education (this could be a contribution of up to £5,000 per year).

Sources: Daynurseries.co.uk, Primarytimes.co.uk & Savethestudent.org

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2 in 5 adults say they are relying on an inheritance to fund their retirement.

Factoring in an inheritance to your sum assured could allow loved ones to live a more financially comfortable life. Alternatively, you could leave a cash gift to a charity of your choosing.

Source: Moneyage.co.uk

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If you’re lucky enough to have your own savings or are part of the 30% of UK residents who already have a life insurance policy in place, this can provide financial protection for loved ones.

By entering your current cover, savings or death in service amount you can reduce the sum assured you require.

Source: Scottishbusinessnews.net

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Quote Me Happy terminal illness cover

All Quote Me Happy life insurance includes a terminal illness cover benefit.

Terminal illness cover is a form of protection that provides an early pay out if you’re diagnosed with a terminal illness. It’s typically an additional benefit included in most term life insurance policies as standard.

This pay out can help ease financial stress and help to cover costs such as medical bills, making home adjustments, supporting family, clearing debts and helping with mortgage costs.

For a terminal illness claim, Aviva (the policy underwriters) require a ‘definite diagnosis by a consultant’ of an illness that either has no cure or has progressed past being cured.

Once the terminal illness cover has paid out, the policy will end meaning your loved ones won’t have another payment after this.

Quote Me Happy critical illness cover

Quote Me Happy offers the option to add critical illness cover, provided by Aviva, to their life insurance policies.

Critical illness cover is a type of protection that pays out a lump sum if you're diagnosed with a serious, yet non-life-threatening, illness specified in the policy.

Their policy covers up to 33 different conditions. These include major illnesses such as many types of cancer, heart attack, stroke, dementia or motor neurone disease.

After a diagnosis, you need to survive for a certain period (with Quote Me Happy it’s 21 days) before the lump sum is paid.

Their critical illness cover also covers your children, they are covered from 30 days old to the 18th birthday or 21st birthday if in education.

Reassured can compare life insurance with critical illness quotes from other leading UK insurers.

Quote Me Happy contact number

All life insurance applications with Quote Me Happy are processed online.

However, if you need assistance with customer service queries, you can call their life insurance and protection team on 0345 030 6902.

How do I apply for Quote Me Happy life insurance?

You can apply for life insurance through Quote Me Happy, directly through their website

Here, you can fill out an online form that will you provide you with an instant quote. But remember, you’ll only see their own prices. 

If you wanted to have a comparison of prices, using a broker (like Reassured), can help comparing quotes from multiple top UK insurers (including Aviva) to make sure you’re getting the best possible deal.

Secure life insurance through Reassured

Quote Me Happy offers straightforward, fully digital life insurance with the ownership of household name Aviva.

A great choice for those wanting simplicity and online cover, however, if you’re looking for variety or have more specialist needs then it may be a more complex journey using Quote Me Happy.

At Reassured we offer a FREE comparison service, with options from a large variety of insurers, to help you discover the right option for your personal circumstances.

Get your free life insurance quotes today, through Reassured.

Sources:

[1] - https://www.quotemehappy.com/life-insurance

[2] - https://uk.trustpilot.com/review/quotemehappy.com