Reassured reviews and ratings 2024

Reassured is one of the UK’s top life insurance brokers * , rated ‘Excellent’ on Trustpilot from more than 77,000 real customer reviews.

Our award-winning, fee-free service helps you to compare the best life insurance quotes from a panel of leading UK insurers, including:

We also offer a dedicated impaired risk service and specialist life insurance policies for individuals with more complex applications.

Since forming in 2009, we’ve helped more than 1 million families find affordable protection. Our reviews showcase our commitment to our customers and the service we provide.

Find out what our customers have been saying in the Reassured reviews below, and check out the reviews and ratings for some of the insurers we work with…

Reassured life insurance broker reviews

At Reassured, we use our knowledge and expertise to help customers navigate their life insurance options and provide suitable quotes from our insurer partners.

With dedicated experts on hand to assist you through the application process, we aim to make your life insurance journey as easy as possible.

But should you use Reassured to arrange your life insurance?

A good way to help answer this question is to see what our customers have been saying about our service in the reviews below.

The table below shows our overall rating on Trustpilot and Google:

Customer reviewing sitesRatings (out of 5)Number of reviews
Trustpilot logo 4.8
Google logo 4.911,616

Correct as of 17/04/24

Rated ‘Excellent’ with over 68,000 5 star reviews on Trustpilot alone, Reassured is highly rated by customers.

Reassured life insurance provider reviews

As a top life insurance broker, Reassured compare quotes from some of the UK’s best life insurance providers, including specialists, to help you find a suitable policy.

We can only be rated on our broker service, so we have also compiled customer reviews and ratings for each of our providers below.

This includes ratings from independent review platform, Defaqto, and expert ratings agency, Fairer Finance:

InsurerFairer Finance rating (% out of 100)Defaqto rating (out of 5)Trustpilot rating (out of 5)
Aviva 80%5 stars4
LV= 70%5 stars4.4
Legal & General 74%5 stars3.9
AIG logo 75%5 stars3.1
Zurich logo 68%4 stars4

Correct as of 17/04/24

Reassured income protection provider reviews

As well as life insurance, Reassured also offer income protection insurance for those who want to help protect their earnings in the event of illness or injury.

Reassured offer whole of market income protection comparison, meaning we can help you find our best deal through any income protection provider.

But how well rated is income protection insurance available through Reassured?

Below is a table presenting ratings for some of the best income protection providers:

InsurerDefaqto rating (out of 5)Trustpilot rating (out of 5)
Aviva 5 stars4
LV= 5 stars4.4
Legal & General 5 stars3.9
AIG logo 5 stars3.1
Zurich logo 5 stars4
The Exeter Insurer Logo 5 stars4.1
Vitality logo 5 stars4.2

Correct as of 17/04/24

Types of life insurance we offer

Reassured can compare quotes for a range policy options, including:

Level term life insurance

A policy that provides cover for a specific period of time and the pay out sum remains the same throughout the policy term. Commonly taken out by those who want to help cover an interest-only mortgage or family living costs.

Available through Reassured from 20p-a-day.

Decreasing term life insurance

A policy that provides cover for a specific period of time and the pay out sum decreases throughout the policy term. It’s mostly taken out to help cover a repayment mortgage.

Available from 20p-a-day through Reassured ¥ .

Family income benefit

A type of policy that will pay out in fixed monthly payments instead of a lump sum if you pass away during a specified term.

Can be secured through Reassured from 20p-a-day ¤ .

Whole of life insurance

Provides cover for the rest of your life with a guaranteed pay out. The pay out amount remains the same throughout the entire policy.

Available from 27p-a-day through Reassured ± .

Over 50 life insurance

Available to UK residents aged 50 - 85, a policy that offers guaranteed acceptance and a guaranteed pay out up to £20,000 (depending on your personal circumstances and budget), with no medical questions asked in the application. The payment is guaranteed after 12 - 24 months (depending on the chosen insurer).

Available from 20p-a-day through Reassured + .

Critical illness cover

Provides you with a tax free lump sum if you’re diagnosed with a life changing illness (that’s covered in your policy) during a specified term. However, this policy doesn’t cover terminal illness.

Cover from 33p-a-day through Reassured º .

Income protection insurance

A policy that pays out up to 70% of your usual monthly income (depending on the insurer) for a specified term if you’re unable to work due to an illness or injury.

You can protect your income through Reassured from just 20p-a-day.

Compare life insurance quotes through Reassured

Securing life insurance sooner rather than later can not only be cheaper but also give you the peace of mind that your loved ones are financially protected if the worst were to happen to you.

Reassured offer personalised, fee-free quotes with no-obligation from a variety of UK insurers, meaning we can help you find our best deal.

Why not get in touch with our friendly award-winning team? We’ll help you to explore your options and support you through the application process.

Why not take the first steps today and financially protect your loved ones?

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Our customers love us
Trustpilot Star Rating

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry
We’re rated as 'Excellent' with 78,528 customer reviews