Reassured is proud to announce a new partnership with Farewill, the UK’s leading digital will writing service, as part of its ongoing commitment to support customers at every stage of their financial journey.
While having a will in place is a vital part of financial planning, millions of people across the UK still don’t have one. For many, the process can feel complicated, expensive or easy to postpone. Through this partnership, Reassured will signpost customers to a trusted, modern solution that makes writing a will simpler and more affordable.
Farewill has reimagined the will-writing process, offering a digital-first service that enables people to create a legally binding will online or over the phone, at a time that suits them. By partnering with Farewill, Reassured is connecting customers with a provider known for putting simplicity, clarity and convenience at the heart of the journey.
Through a dedicated co‑branded page, Reassured customers will now have access to wills at an exclusive discounted rate, helping reduce the cost barrier to an important step that is often delayed. The will‑writing process itself is completed directly with Farewill, giving customers the reassurance of dealing with a specialist provider from start to finish.
Customer privacy remains a priority. All personal information is entered and stored solely by Farewill, with Reassured having no access to customer data as part of the process, ensuring a secure and transparent experience.
Laura McGraw, chief customer officer at Reassured said:
“We know that too many people still don’t have a will in place, often because it’s feels like an enormous task that’s hard to start so gets delayed.
By partnering with Farewill, we’re able to highlight the importance of will writing, whilst giving our customers preferential rates, through a simple customer friendly digital process.
This is about giving people greater awareness and a clear route to take action when they’re ready, through a trusted service that aligns with our focus on delivering positive customer outcomes."
The partnership reflects a shared belief in the importance of planning ahead and protecting what matters most. By working together, Reassured and Farewill aim to make wills a more accessible and natural part of financial planning, helping customers take the next step when they feel ready.
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