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Colin Simmonds – Director of Marketing

Colin Simmonds profile

Colin Simmonds Colin joined Reassured in August 2016 as Head of Marketing when there was just one office in Alton and 120 members of staff.

With growth of the business and a new office in Portsmouth, Colin’s role naturally progressed to Director of Marketing in 2017.

Colin oversees all channels of the lead generation team for Reassured and partners (PPC, SEO, native, display and social), as well as the functions of our front and backend web development team.

Driving over 650,000 leads for the business per annum, Colin’s team are the engine room supporting ongoing growth for Reassured (we now arrange life protection for around 1,000 customers per day).

In 2019, Colin and his team launched their own lead generation business within their own department, branded as Control Digital.

Background

Colin has been involved in lead generation for over 14 years, working at every level of the supply chain; including lead generator, intermediary, insurer and re-insurer.

Throughout his career, Colin has generated over 4 million prospective customers for financial services businesses.

Specialisms

Colin has many specialisms within the financial services sector including;

Business development, lead generation, strategy, marketing, and business strategy.

Notable achievements

Colin has helped grow two of the fastest-growing companies in the UK as per The Sunday Times Fast Track 100 – Netbasic for lead generation in 2008 and Reassured in 2019.

Inspiring quote

“Remembering that you’re going to die is the best way I know to avoid the trap of thinking you have something to lose. You’re already naked. There’s no reason not to follow your heart.” – Steve Jobs.

Why is having life insurance protection important to you?

“The ability to protect a family should the worst happen”– Colin Simmonds.