Laura Benton

Laura founded Reassured in 2009 alongside Steve Marshall when there were just 4 members of staff in a small office in Alton.

Reassured is now the largest life insurance broker in the UK*, with over 1,000 employees across 9 UK sites.

Laura’s reporting line consists of Sales, Recruitment, Learning and Development (L&D) and HR which means she is ultimately responsible for the hiring, growth, development and performance of all the sales teams in the business.

Laura has been instrumental in the significant growth and evolvement of the business – from designing and implementing the full end to end life insurance sales processes, (used by all sales staff at Reassured), to creating and developing the award-winning Learning & Development (L&D) and Recruitment teams.

Laura Benton - Chief Operating Officer (COO)

Laura’s focus is all things sales and people. From the working practices, the management development programmes to the career belts sales progression programme. If it’s to do with sales or people, its most likely been created by her.

Laura is a strong believer in EQ (emotional intelligence) over IQ when it comes to people in business. She believes people act based upon how they feel and how someone feels is their reality irrespective of the facts.

When you run a business with customers involved or any people in it, this needs to be the starting point of every decision. Laura is an expert in emotional intelligence in business practice and regularly coaches on this subject.

Laura’s role largely consists of constantly evolving the sales and people functions, the creation of the operational business strategy, driving the countrywide growth of the business in our existing locations as well as developing new ones.

Director profiles:

Our customers love us
Trustpilot Star Rating

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry
We’re rated as 'Excellent' with 79,249 customer reviews