Colin Simmonds

Colin joined Reassured in August 2016 as Head of Marketing and has been Director of Marketing since 2017.

Colin oversees all channels of the lead generation team for Reassured and its partners, (including PPC, SEO, native, email, display, affiliate, and social) as well as the functions of our front and back-end website development team.

He also works closely with the board of directors to support the business in meeting its overall objectives.

The lead generation team at Reassured have a multi-million pound digital advertising budget and produce around 1,500 life insurance and income protection leads per working day (more than 400,000 per year).

Colin Simmonds profile

This has allowed Reassured to help arrange protection for more than 2 million families to date.


Colin has been involved in lead generation for over 14 years, working at every level of the supply chain; including lead generator, intermediary, insurer and re-insurer.

Throughout his career, Colin has generated over 4 million prospective customers for financial services businesses.


Colin has many specialisms within the financial services sector including;

Business development, lead generation, strategy, marketing, and business strategy.

Notable achievements

Colin has helped grow two of the fastest-growing companies in the UK as per The Sunday Times Fast Track 100 – Netbasic for lead generation in 2008 and Reassured in 2019.

Inspiring quote

“Remembering that you’re going to die is the best way I know to avoid the trap of thinking you have something to lose. You’re already naked. There’s no reason not to follow your heart.” - Steve Jobs

Why is having life insurance protection important to you?

Colin Simmonds

The ability to protect a family should the worst happen.

Director profiles:

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