Colin Simmonds

Colin joined Reassured in August 2016 as Head of Marketing when there was just one office in Alton and 120 members of staff.

With the growth of the business and a new office in Portsmouth, Colin’s role naturally progressed to Director of Marketing in 2017.

Colin oversees all channels of the lead generation team for Reassured and partners (PPC, SEO, native, display and social), as well as the functions of our front and backend web development team.

Colin Simmonds profile

Driving over 650,000 leads for the business per annum, Colin’s team are the engine room supporting ongoing growth for Reassured (we now arrange life protection for around 1,000 customers per day).

In 2019, Colin and his team launched their own lead generation business within their own department, branded as Control Digital.


Colin has been involved in lead generation for over 14 years, working at every level of the supply chain; including lead generator, intermediary, insurer and re-insurer.

Throughout his career, Colin has generated over 4 million prospective customers for financial services businesses.


Colin has many specialisms within the financial services sector including;

Business development, lead generation, strategy, marketing, and business strategy.

Notable achievements

Colin has helped grow two of the fastest-growing companies in the UK as per The Sunday Times Fast Track 100 – Netbasic for lead generation in 2008 and Reassured in 2019.

Inspiring quote

“Remembering that you’re going to die is the best way I know to avoid the trap of thinking you have something to lose. You’re already naked. There’s no reason not to follow your heart.” - Steve Jobs

Why is having life insurance protection important to you?

Colin simmonds

The ability to protect a family should the worst happen.

Director profiles:

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry