You can receive a reward with your life insurance

The primary purpose of life insurance is to provide adequate financial protection for your loved ones, should anything ever happen to you.

Nowadays, it's not uncommon for life insurance policies to come with a reward for securing cover.

Whilst nothing should detract from ensuring you secure the right level of cover from the most suitable policy - everyone loves a sneaky reward.

This 'life insurance with rewards' article was updated on 06/01/26. Offers are subject to change or withdrawal by the provider without notice. In order to be entitled to the rewards, you will need to purchase the cover directly from the insurer. Reassured do not work with all the providers mentioned in this article.

So, let’s delve into all the best offers currently available in our life insurance with rewards 2026 review…

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The Vitality rewards model

Insurer Vitality has always done things differently to other providers in the marketplace and this is epitomised by their slogan 'positively different'.

Their basic premise is rewarding a healthy lifestyle through the policyholder earning Vitality points.

And what do points mean? Prizes.

Vitality offer a range of enticing rewards. To access your rewards, you just need to take out a qualifying life insurance policy and download the Vitality member app.

All policyholders have access to the Vitality Programme but there are two reward levels which we explain below:

Vitality Select (included as standard)

If your monthly premium is £45 or lower for a single policy or £60 for a joint policy, you can benefit from Vitality Select.

What does this entitle you to?

Vitality Select gives you access to a number of Vitality’s reward partners, including:

Expedia
Caffè Nero
Champneys
Garmin

The more Vitality points you earn from keeping active and living a healthy lifestyle, the more rewards you can earn.

This option comes at no extra cost.

Vitality Plus

Vitality Plus allows you to benefit from more rewards and discounts.

It’s available on plans where the premium is above £45 per month for a single policy or £65 per month for a joint policy.

There will also an additional monthly cost of £5.50 per adult for the Optimiser.

What does this entitle you to?

Access to a greater range of discounts and rewards including ODEON and Vue cinemas, Merlin Attractions and Apple Watches
One free Vitality Healthcheck within your first year for one member on the plan
Monthly Amazon gift cards for staying active
Up to 50% off a gym membership (Nuffield Health, Virgin Active or Pure Gym)

Free welcome gift rewards

The best life insurance providers have long used free gift incentives to encourage people to take out cover with them.

Commonly, this takes the form of an Amazon, Argos or M&S gift card.

The top 5 highest value free gifts at the time of writing this article are:

Compare the Market - £400 Lifestyle gift card
MoneySuperMarket - £400 Amazon gift card
LV= - £250 worth of e-gift cards
Smart Insurance - £125 Amazon, M&S or Argos gift card
Legal & General - £100 Amazon or M&S gift card

Whilst, a free welcome gift is great in the short term, over the course of a 20 or 25-year term, this reward is pretty insignificant in monetary terms.

Securing the most cost-effective monthly premium is financially the most important long-term goal.

When purchasing life insurance through a broker, such as Reassured, you will not be entitled to a welcome gift

We have written an in-depth guide on life insurance with free gift deals if you require more detail on all the best offers currently available »

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Aviva - Free Smart Health

Did you know Aviva customers, both new and existing, enjoy the full award-winning Smart Health service at no extra cost?

Smart Health offers a convenient way to connect you to the tools you need to manage your health.

A pretty attractive reward when you consider the significant cost of healthcare and how overstretched our beloved NHS is.

It offers unlimited access to:

24/7 UK-based GP
Best doctors
Mental health support
Health check
Access to nutritionists
Online fitness programme

All elements of the service are also available to your immediate family, including children up to 21 years.

Will-writing service

Some life insurance providers, such as Smart insurance and Beagle Street, offer a free Will-writing benefit.

If you’re 18 or over, having an up to date Will is very important to ensure your assets/estate are distributed as you wish.

If you have children, the Will can also specify who you want to be their legal guardian should anything happen to you.

As a result, this could provide a nice perk when taking out life cover. However, you can secure a Will for approximately £100, so this shouldn’t be your primary focus.

Over 50 plans perks

If you’re over the age of 50 you’ll probably be more interested in the possible rewards of having an over 50s plan.

As with standard policies, specialist over 50 plan providers like SunLife and British Seniors, offer free welcome gift incentives when purchasing through them directly.

The best over 50 offers currently available include:

Aviva - £200 Amazon gift voucher
SunLife - £140 Love2Shop gift card
Co-op - £140 gift card (£100 for non-members)
British Seniors - £135 M&S, Argos or Amazon gift card
Cover Today - £125 M&S, Tesco or Amazon

Again, we have researched and written a dedicated page on the best over 50 life insurance with free gift if you require more information.

Furthermore, over 50s plans have additional benefits available too, such as premium payments ceasing when you turn 90, whilst cover remains in place. Legal & General and One Family currently offer this perk.

Some over 50 plans also come with free access to health and wellbeing services, such as dedicated support and advice for those living with long-term health conditions. SunLife, Legal & General and The Post Office currently offer free health and wellbeing services for their policyholders.

One other benefit of some over 50s plans is that they can have shorter waiting periods. This is the length of time at the start of the policy when a claim can’t be made due to natural causes of death.

While some policies require a 24-month waiting period, others offer a 12-month waiting period. After the waiting period, a pay out is guaranteed when you pass away.

The final over 50s consideration is an accidental death benefit. This means if you do pass away within the waiting period as a result of an accident (covered by your policy) you’ll be entitled to a full pay out.

Most providers currently offer this benefit with their over 50 plans.

Free terminal illness cover

Terminal illness cover is an extra layer of protection included on a life insurance policy that allows the policyholder to make an early claim if diagnosed as terminally ill.

You can receive a full pay out if you’re seriously ill and expected to pass way within 12 months. This could enable you to secure/organise your family finances whilst you’re still alive.

Although, after the pay out the policy then expires and your beneficiaries don’t then receive a second pay out upon your passing.

All term life insurance policies we sell at Reassured come with terminal illness cover as standard.

Free life cover for new parents

Some insurers, such as Aviva, offer free life insurance for parents.

The sum assured is usually up to £15,000 and provides cover for the first year of your child’s life.

Aviva currently offers a year’s free life insurance for each parent and every child under 4 years of age.

Whilst this alone would not be sufficient financial protection to cover your loved ones, it’s a nice additional reward.

Refer a friend rewards

At Reassured, we currently offer a £30 Lifestyle gift voucher when you refer a friend who then takes out a policy with us.

If you haven’t heard of Lifestyle vouchers, you can use them at over 500 well-known retailors including M&S, Champneys, Argos, Ernest Jones, Halfords, Matalan, Sainsbury’s and Boots

After your referred friend has then paid 3 months premiums, you’ll receive a code to redeem your Lifestyle voucher.

This offer is unlimited so you can recommend as many friends as you like and claim the £30 vouchers multiple times.

The main reward is protecting your loved ones’

As mentioned at the beginning of this article, the single most important aspect of life insurance is making sure your family is adequately protected whatever the future may hold.

That said, there are a range of available rewards and discounts available – so if the quotes you’re comparing are all similar in cost it could make sense to choose the policy offering the best rewards.

If you want to get fit or sustain your fitness then Vitality may be a good option to help motivate you to hit your goals.

Regardless of the avenue you decide to go down, it’s vital to compare multiple quotes. This is because the cost of cover can vary significantly between different insurers.

At Reassured, we can compare quotes from our panel of insurers.

What’s more, our award-winning quote service won’t cost you a penny.

So, why not put us to work today and let us help you save valuable time and money.

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