In 2017 we set up our head office in Basingstoke, after outgrowing our original HQ in Alton.

Our Basingstoke office is located in Basing View, a thriving business hub and a great location to facilitate our growing brokerage.

The sales team in Basingstoke work tirelessly to get our customers the best possible life cover, at the most affordable price.

Basingstoke is also home to our back-office departments, including Team People and Quality Assurance, who ensure everything runs smoothly behind the scenes.

Reassured has grown from a team of just 4 people to a team of over 1,000 across 9 sites, with plans for even more expansion.

Office launch: 2017
Site Manager
: Billy Huntley
: Funeral Plans, Post Office, SunLife, Life Sales
Families protected
: 307,169
: 08:00 - 19:00

Want to join our award-winning team?

Discover the benefits of working at Reassured and browse our current opportunities on the Reassured Careers site.

We compare quotes from our panel of top insurers to find the best price

Reassured is now the largest life insurance broker in the UK* .

Since 2009, we’ve helped more than 1,000,000 people secure affordable financial protection for their families.

We compare quotes from major insurers, as well as some smaller specialists, always keeping things simple for you.

Our services are without obligation, and we don’t charge a fee, we just try and find you the cheapest quotes.

How much life insurance do you need?

Enter your financial commitments to understand the level of cover you require.


£121,687 is the estimated average outstanding mortgage per household in the UK.

Our property is generally the largest financial commitment any of us will make.

Your life insurance should cover this significant debt should you no longer be around.


According to Money Advice Service, full-time childcare in the UK now costs £242 a week.

The loss of a parent could result in the need for additional childcare whilst the surviving parent increases their hours to account for lost income.

Your life insurance cover should factor in this additional required outgoing.


The average level of debt (minus a mortgage) in the UK is £15,385.

Factoring in any outstanding debts in your name when arranging life insurance ensures this burden is not passed to loved ones.


You may wish to leave your loved ones an inheritance or lump sum gift upon your passing.

Factoring in the gift amount when arranging your cover will ensure the pay out amount will be sufficient to provide your loved ones with this selfless gesture.


According to SunLife, the average cost of a UK funeral is now £4,417, whilst the total cost of dying is £9,493.

This is a 130% increase over the past 16 years and shows no signs of slowing down.

A significant cost which should be factored into the amount of life insurance you secure.


If you are one of the 65% of the UK who are lucky enough to have savings, this could be used as protection if you were to pass away.

Any pay outs from existing life insurance policies and investments can also be used as financial protection for your loved ones if you were no longer around.

Factor this into your required cover amount.

£ -

Your total cover estimate

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Let us find your best quote.

We will help you when others cannot

Many people think they simply cannot get life insurance.

At Reassured, we have a specialist impaired team who are able to find affordable cover for people who have found it difficult in the past.

There’s no need to spend valuable time approaching insurers who cannot cater to your unique circumstances. Instead, take advantage of our expertise to help you find the right insurer first time round.

We find cover for over 45% of people who have been declined life insurance before.

We will treat you like family

Life insurance is all about family and so is Reassured.

When you speak with us you will find we will not talk down to you or blind you with industry jargon.

We are motivated purely by what is best for you and those closest to you.

We will help you through the claim process

We only use insurers with very high pay out rates on claims.

We also provide a claim handling service to ensure that if your loved ones ever need to claim, we can assist them through the process.

Make the most of our award-winning service today and protect the financial future of your loved ones.


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Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry