About us

Welcome to Reassured, the UK’s largest life insurance broker * . We use our expertise to bring you cheaper life insurance and income protection deals from a panel of leading insurance providers.

Since forming in 2009, we’ve worked tirelessly to help UK families find suitable cover at affordable prices, ensuring peace of mind for many years to come. We specialise in comparing quotes from some of the biggest insurers, including specialist insurers through our advised service, to provide you with the lowest prices we can offer. 

As a leading brokerage, we offer comparisons over the phone or online - depending on your unique needs and circumstances - as well as a bespoke trust writing service, dedicated support for impaired applicants and much more - all completely free of charge.

Reassured are one of the highest rated insurance brokers on Trustpilot, demonstrating our commitment to exceptional customer service and outcomes. We’ll always work hard to keep things simple so that financial protection is more accessible than ever to those who need it.

Why not see if we can help you save money on your life insurance today? Click through to our simple form to compare our best deals. Quotes are free and without obligation.

We work with some of the UK’s leading insurers

Legal & General
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Our story so far

2024

Success
About us success
  • Reassured marks 15 years in business
  • Mark Townsend joins as new CEO
  • We launch partnership with RVU, owners of Confused.com and Uswitch
  • Reassured wins ‘Best Customer Retention Award’ at the Legal & General Business Quality Awards
  • We selected our first annual charity partner, Winston’s Wish

2023

Partnerships
About us partnership
  • Reassured welcomes two new partnerships, Go.Compare and Beagle Street
  • We introduce artificial intelligence (AI) to our post-sales communications
  • We launch our own branded digital trust form

2022

Expansion
About us expansion
  • Reassured launches ‘buy life insurance online’ digital platform, offering the fastest customer journey from initial quote to full cover of any comparison site in the UK
  • Our insurer partners paid out over £40 million in protection claims
  • Our marketing team win ‘In-house Team of the Year’ at the UK Digital Growth Awards 

2021

Diversification
About us diversification
  • Reassured launches new protection advisory service
  • We add income protection to our product offering
  • We’re ranked 6th in the Sunday Times Top 100 Companies to Work For list and win ‘Large Business of the Year’ at the Inspire Awards
  • We reach the milestone of protecting 1,000,000 UK families

2020

Continued growth
About us continued growth
  • As COVID impacts the UK, we continue to provide our vital service, transitioning all employees to home-based working
  • Our workforce increases by 50% and we open four new UK offices
  • Bridgepoint Development Capital, private equity firm, invest in Reassured
  • We win ‘Growing Business of the Year’ at the Growing Business Awards 

2019

Award winners
About us award winners
  • Reassured is proud to win three industry awards, including ‘Sales Team of the Year’ at the British Excellence in Sales & Marketing Awards (BESMA) 

2017

Accelerated growth
About us accelerated growth
  • We continue to grow year on year and open three new UK offices to accommodate our expanding team

2015

FCA Authorisation
About us FCA authorised
  • Reassured becomes authorised and regulated by the Financial Conduct Authority (FCA)
  • We’re recognised as a great place to work, ranking 5th in the Sunday Times Top 100 Small Companies to Work For list

2009

New Beginnings
About us launch
  • Co-founders Steve Marshall and Laura Benton identify a gap in the protection market and launch life insurance brokerage, Reassured

Working in partnership with

Why Reassured for life insurance?

UK's number 1 life insurance broker

UK’s largest life insurance broker

We’ve helped protect more than 1 million UK families and have over 15 years industry expertise. Our service is rated ‘Excellent’ on Trustpilot.

Free life insurance quotes

Compare free, no obligation quotes

We compare multiple life insurance deals from top UK insurers within minutes, helping you save time and money arranging your perfect policy.

Buy life insurance online

Buy cover online or over the phone

Get a quote & apply for your chosen policy online or over the phone, depending on your needs, with expert support available at any time.

Types of cover we offer

At Reassured we compare a range of options to find your perfect policy.

Level term

Level term life insurance pays a lump sum if you pass away during a set term. The lump sum amount remains the same (level) throughout the policy term.

Decreasing term

Decreasing term life insurance pays a lump sum if you pass away during a set term, but the lump sum amount reduces over time, usually in line with a repayment mortgage.

Whole of life

This policy provides cover for the rest of your life and pays out a fixed lump sum when you pass away. Whole of life is usually more expensive than other types of life insurance.

Guaranteed Over 50s

Over 50 life insurance is a type of policy that offers guaranteed acceptance for UK residents aged 50 - 85 and pays a fixed lump sum when you pass away.

Family income benefit

Family income benefit (FIB) pays ongoing monthly payments (instead of a lump sum) if you pass away to help replace your income. Cover lasts for a specified term.

Life and Critical Illness

Critical illness cover can be added to life insurance for an additional cost. This provides a pay out if you pass away or are diagnosed with a critical illness during the term.

Income protection

Income protection insurance pays out a percentage of your usual income if you’re unable to work as a result of an injury or illness. You can take out cover on a short or long term basis.

More reasons to choose us

Reassured advised team

Advised or non-advised service

Our advised team can offer personalised recommendations on which products may be best for you from the available options. Our non-advised team can offer support by presenting just the facts and all the information you need to make an informed choice.

Dedicated impaired risk team

Dedicated expert support

Whether you have a pre-existing medical condition or need help choosing the right policy, our dedicated team of life insurance experts can provide support and answer your questions at any point along your journey.

Free trust writing service

Free trust-writing service

We can help you write your life insurance in trust. This can help protect a future pay out from inheritance tax and ensure a faster pay out for your loved ones.

FCA regulated broker

FCA regulated broker

Reassured is a trusted broker and regulated by the Financial Conduct Authority (FCA). We believe in treating our customers fairly and always provide the highest standard of service.

More information

Press releases

Since forming in 2009, Reassured has been on an exciting journey of growth. We have documented these major company milestones in our extensive press release archive.

Leadership teams

Our senior leadership team includes some of the protection industries most talented and knowledgeable individuals. Learn more about our directors & senior executives.

Work with us

Do you want to work for a company where what you do really matters. We are always on the lookout for skilled, dynamic and ambitious people to join the Reassured family. careers.reassured.co.uk

Get in touch

If you need to get in touch with us, we are here to help.

Simply email or call our dedicated UK team today.

Our locations

Basingstoke

In August 2017 we moved our Reassured headquarters from…

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Portsmouth

In October 2017 we opened our 3rd Reassured office in…

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Manchester

In early 2017 we opened our 2nd Reassured office in…

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Southampton

In May 2019 we opened our 4th Reassured office in…

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Chester

In September 2020 we opened our 7th Reassured office, in…

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Bristol

In June 2020 we opened our 5th Reassured office, this time…

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