Amy Pougher [Head of Customer Journey and Experience]

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Amy Pougher

About the author

Amy is Head of Customer Journey and Experience at Reassured and one of our dedicated financial protection experts with over a decade of experience.

She’s been recognised in the industry for making innovative and influential changes to our customer journey and sales process, with accolades such as ‘Woman of the Year - Customer Support’ at the Cover Women in Protection and Health Awards 2024.

Amy’s dedication to improving customer experiences and her wealth of knowledge is invaluable at Reassured. She contributes easy to read and jargon-free guides helping customers access the information they need to make fully informed decisions.

Amy’s expertise:

Life insurance
Life insurance trusts
Senior life insurance
Critical illness cover.

View Amy Pougher on LinkedIn

Amy says:

As Head of Customer Journey and Experience at Reassured, our customers are at the heart of everything I do. I’m passionate about giving customers a high-quality service throughout their life insurance journey. This includes providing detailed information our products without complex language or jargon, so that our customers can recognise their protection needs, better navigate their options and make more confident choices.

Coverage featuring Amy:

Healthcare & Protection - Introducing Amy Pougher, Reassured
Protection Reporter - I attended the Women in Protection Conference and was inspired to modernise trusts

Articles by Amy Pougher:

Life insurance over 30

Why is life insurance important in your 30s? Find out in…

6 min

Amy Pougher

About the author

View Amy Pougher on LinkedIn

Articles by Amy Pougher:

Life insurance over 30

Applying for life insurance

Life insurance tips

Life insurance questions

Life insurance myths

Life insurance for women

Benefits of life insurance

Joint life insurance after divorce

Expat life insurance

Writing life insurance in trust

How to find out if someone has life insurance UK

High net worth life insurance

What illnesses does critical illness insurance cover?

Life insurance for inheritance tax

Reassured authors:

Phil Jeynes

Rob Rutherford

Matt Taylor

Rosie Ritchie

Matthew Watts

Lucy Brown

Amy Weber

Milly Streten

Lorna Bailey

Ben Bendall

Reassured Protection Experts