James joins Reassured from Staysure Group (a well-known travel insurance provider), where he was Chief Digital & Information Officer.
Over the last 20 years, James has worked a myriad of digital transformation roles in the sector and has become a proven and unrivalled Chief Digital Officer, providing his knowledge and experience to many renowned UK brands.
James has previously led the digital team at Domestic and General, where his role was to maximise digital opportunities across 11 different markets.
He has held similar roles at British Gas, as well as the AA, and has an impressive track record heading up digital transformations of huge FTSE businesses.