James Turnbull

In October 2021, James Turnbull became Reassured’s first ever Chief Digital Officer.

Working with the board, James primarily assesses how customer data is safely collected, with the goal of streamlining business operations. He will also be identifying new products as Reassured diversifies and improves the audience’s overall experience.

James will be instrumental in helping Reassured find ways to continually improve both efficiency and profitability.

James Turnbull, Reassured


James joins Reassured from Staysure Group (a well-known travel insurance provider), where he was Chief Digital & Information Officer.

Over the last 20 years, James has worked a myriad of digital transformation roles in the sector and has become a proven and unrivalled Chief Digital Officer, providing his knowledge and experience to many renowned UK brands.

James has previously led the digital team at Domestic and General, where his role was to maximise digital opportunities across 11 different markets.

He has held similar roles at British Gas, as well as the AA, and has an impressive track record heading up digital transformations of huge FTSE businesses.

Notable achievements

James is part of the Digital Advisory Board for the World Wildlife Fund (WWF).

He has also been volunteering for Surrey Search and Rescue since 2014, logging 1,500 hours of donated time to the cause.

In 2021, James worked with a group of like-minded British business professionals to help a number of talented young women flee Afghanistan after the Taliban regained control of the country. The campaign was covered in the Financial Times and was dubbed the "Digital Dunkirk".

James was particularly instructional in helping a young IT degree student named Aisha, who was thriving at Kabul University, flee to Europe before the Taliban took back control.

Inspiring quote

“You can’t start a fire, you can’t start a fire without a spark…” Bruce Springsteen - Dancing in the Dark

Why is having life insurance protection important to you?


James Turnbull, CDO

Sadly we never know what’s around any corner. Life insurance isn’t just about peace of mind it’s a safety net for your family should anything happen.

Director profiles:

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry