Matt Potashnick

Matt Potashnick joined the board of directors at Reassured in August 2020, to be responsible for the IT infrastructure across the business.

The appointment of a CIO comes during a time of significant growth and plans to drive further growth by investing in and developing IT within the business.

Matt will help define and implement our long-term IT and digital sales strategy.

Matt Potashnick


Matt has extensive technical experience, previously running several successful insurance businesses and having founded two insurance companies: in 2005 and Intergroup Insurance in 1996.

At Swiftcover, Matt created the online solution which allowed customers to buy motor insurance online for the first time in the country; subsequently moving the business into home and travel insurance, before it was acquired by AXA in 2007 where the brand and it’s systems remain in use to this day.

Following the acquisition, Matt became Technical Director and later CIO for AXA until 2019.

Notable achievements

Matt is co-founder of, the first business to enable the purchase of UK motor insurance online.

Matt also founded Intergroup Insurance in 1996, the first business to provide UK travel insurance online, which was subsequently acquired by Churchill Insurance in 2001.

Inspiring quote

Matt Potashnik - Chief Information Officer

Matt Potashnick, Chief Information Officer

“Break it & Build it again.”

"Look for the problems.”

"Encourage ideas.”

Why is having life insurance protection important to you?

Matt Potashnick, Chief Information Officer

Knowing first-hand, having experienced testicular and bowel cancer some time ago, having and making provisions for your loved ones is vital as you never know what is around the corner.

Director profiles:

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry