Scott Kennedy

With over 20 years’ experience in financial services, Scott Kennedy joins Reassured from The Ardonagh Group, where he previously held the position of Managing Director at Swinton Insurance Group, the car and home insurance broker.

Whilst in this position, Scott led the business through an exciting digital transformation, delivering a fresh focus to insurance broking through the Swinton website.

Scott has previously also worked for the likes of GE Capital, HSBC, and Willis Towers Watson.

Scott Kennedy joins Reassured as Chief Financial Officer

Scott achieved an MBA from Manchester Business School, an Economics Degree from Lancaster University, and is a CIMA Qualified Accountant.

Working closely with Reassured’s other directors, Scott will help to drive commercial decisions that assist in the business’ continued growth.


Having accumulated a wealth of experience in many parts of the insurance market, including reinsurance, bancassurance (both general insurance and family life insurance), corporate broking and personal lines broking, Scott now brings his extensive knowledge to Reassured.

Scott has worked around the world for businesses from SME to Large Corporates, providing his expertise to combat the challenges growth can bring.

At Reassured, this will involve helping our finance function to transition from a medium to large business structure.

Notable Achievements

Scott has accumulated an array of achievements over the last few years. In 2019, he was a Finalist for Director of the Year at the Broker Innovation Awards, while at Swinton.

On top of this, Scott participated in the National 3 Peaks Challenge 2019 (inside 24 hours) and in early 2020, climbed Mt. Kilimanjaro to raise funds for Homeless Charity, Shelter.

These two events raised an incredible combined total of over £12,500.

Having travelled extensively with work, Scott has visited the majority of the World’s Continents. He says the last few, including Australia and New Zealand are on the list post-Covid!

Scott Kennedy 3 Peaks Challenge

Inspiring quote

Scott Kennedy - Chief Financial Officer (CFO)

Scott Kennedy - CFO

The classic “Carpe Diem” is Scott’s motto. Serving as a reminder to do everything you possibly can to make the most of each day.

Why is having life insurance protection important to you?

Scott Kennedy - CFO

For me, ultimately, it’s about family. You don’t know when you won’t be here any longer, so you want to know that if you’re not here, your children are looked after.

It’s not expensive to leave something that will help protect your loved ones, allow your kids to go to university, or allow the mortgage to be paid for.

Director profiles:

Very easy to understand and very quick

Yes very pleased with my choice very helpful easy to understand and very pleasant transaction all good!

Mrs M Rushworth

Very professional and reassuring

Very professional and reassuring. Life insurance sorted in about 10 minutes.

Stephen Davies

very courteous and friendly

very courteous and friendly. Polite professional and empathic.

Stedroy Fenton

Another happy customer

Another happy customer I am. They are very professional and kind. Fully communicative. I recommend.

Piotr Stepien

Really attentive during the call

Really attentive during the call, good clear guidance throughout. Well done.

Michael Reynolds

Amazing service

Amazing service quick fast and easy and Joey was a star on the phone really help me thanks.

Sera Woolley

I made the right choice and now I feel…

I made the right choice and now I feel relieved that I did.


Really genuine kind and compassionate…

Really genuine kind and compassionate team with great knowledge and friendly approach highly recommend them!

Katelia Merritt

I must say Jake took me through every…

I must say Jake took me through every step and was brilliant, recommend them anytime.

Allan Green

Very happy and everything explained…

Very happy and everything explained well, so glad a took the time to take the call, normally I would say I'm busy. But compared to other company's we save so much more money.

Jenny Berry