Over 50 life insurance with free gift
Most over 50 plans now come with a free gift. But which…
9 min
At Reassured, we've spent time reviewing the best life insurance with free gift offers available in 2026.
Continue reading below to learn all about the best offers currently available in the UK.
We hope our in-depth and up to date free gift with life insurance article saves you valuable time and money...
The top life insurance with free welcome gifts currently available:
*This 'life insurance with free gift' article was updated on 05/01/26. Offers are subject to change or withdrawal by the provider without notice. In order to be entitled to the free gift you will need to purchase the cover directly from the insurer. Reassured do not work with all the providers mentioned in this article
Life insurance providers will offer a wide range of free gifts to entice you to arrange cover with them.
The most common is some form of gift card, whether that be for Amazon, M&S or another high street retailer.
However, it's been known for insurers to offer more extravagant gifts from Xbox's and PS4s to laptops, TVs and Apple watches.
Whilst everyone loves to receive a freebie, it’s important to remember that the best life insurance for you will be the policy that provides the right level cover at an affordable price, rather than based on the free gift you receive.
If you want to benefit from any of the free gift offers listed within this article, you’ll need to secure a policy directly with the insurer.
When securing a policy through Reassured, you won’t receive the insurers free gift offer.
To discover the right policy to meet your needs, simply get in touch to discuss your options.
A friendly member of our team can help you compare quotes from leading UK insurers.
When taking out life cover through Compare the Market, you could be eligible to receive a Lifestyle gift voucher up to the value of £400.
The comparison site giants have been consistently offering a free gift when you take out a policy through them since 2018.
Their latest offer is valid on policies secured from 05/01/26 with no end date stated.
However, the value of the gift card you receive from Compare the Market will depend on the cost of your monthly life insurance premiums and also the specific insurer you choose.
For example: if your monthly premium is £0 - £10 with Legal & General you'll receive a £50 gift card, whereas with Quotemehappy.com you'll receive a £45 gift card. With all other brands you'll get a £30 gift card.
The maximum £400 gift card can only be achieved when taking out a policy with Legal & General. Your monthly premium must be £100.01 or more per month.
You’ll be entitled to claim your free gift once your policy has been in place for 6 months and you’ve paid your 6th monthly premium.
You'll be contacted within 45 days of your 6th payment with details on how to claim your gift.
You have 30 days from the date you receive this email to claim your gift.
Website: www.comparethemarket.com/life-insurance/content/with-free-gift
If you take out life insurance online via MoneySuperMarket you could receive an Amazon gift card up to the value of £400.
Amazon is the largest online retailer, selling a range of goods from books, toys, homeware, and electronics to clothes and beauty. You’ll have a wide range of products available to spend your gift card on.
Just like the Compare the Market offering mentioned above, the price of the gift card you receive will be based on your monthly premium price.
For example, those with a premium price of £10 or less will be eligible for a £35 gift card, a premium of £10.01 to £20 could get you a £65 pound gift card and a premium price of £30.01 - £40 could get you a gift card of £140.
Your premium price would need to be £90.01 or more to qualify for the full £400 gift card.
With this offering, MoneySuperMarket are also offering a £5 uplift for customers coming from MoneySavingExpert.com.
Once a policy is in place, you’ll need to pay 6 monthly premium payments in order to qualify for this free gift offer. You should receive an email with the steps to claim your gift card within 40 days of the sixth payment.
This offer is valid from 30/12/25 until 29/01/26.
Website: www.moneysupermarket.com/
LV= are offering a free gift up to the value of £250. There are a range of different gift cards available and you’ll be able to make your selection via an online portal.
You’ll need to have applied for and purchased a life insurance or life with critical illness cover policy online from 19/05/25 and onwards to be eligible.
The price of the gift card you receive will depend on your monthly premium price.
For example. Those with a premium of £5 - £9.99 per month could receive a £15 voucher. You’ll need a premium price of £75 or more to receive the full £250 gift card.
You’ll need to pay 6 months premiums to become eligible to claim your gift card and you’ll be able to make your selection via an online portal.
Website: www.lv.com/life-insurance
Smart Insurance are offering a welcome gift to new customers in the form of a £125 voucher from either Amazon, M&S or Argos.
This offer only applies to new Smart Insurance customers and is only valid with their Family Life Insurance (you won’t be eligible if you take out their Guaranteed Life Insurance).
Policies must be taken out directly through Smart Insurance.
You'll receive your gift card once you have paid 6 monthly premiums and the total amount of premiums paid exceeds the gift card amount (£125).
Once you are eligible for the free gift, you’ll be contacted via post or email with an invitation for you to choose which gift card you’d like.
Website: www.smartinsurance.co.uk
Legal & General are offering a £100 Amazon or M&S gift card when you take out either life insurance or decreasing life insurance with or without critical illness cover.
You’ll be eligible to claim this gift when purchasing a qualifying policy directly from Legal & General via the phone or online.
However, if you’ve held a Legal & General life insurance policy in the last 18 months, you won’t be eligible.
As with most other offers mentioned in this guide, this offer isn’t available to cashback customers and you’ll be eligible to claim your gift card 6 months after your start date, provided your premiums are up to date.
You will be contacted with details on how to claim your free gift.
Unlike other free gift offers, the value of the gift card you receive isn’t based on the cost of your premium. You’ll receive a £100 voucher regardless.
Website: www.legalandgeneral.com/life-cover
Beagle Street are currently offering a gift card or pre-paid Mastercard up to the value of £100.
When opting for the gift card, you’ll have the choice between Amazon, M&S, Tesco, John Lewis, Morrisons or Love2Shop.
To be eligible for this free gift offer, you’ll need to hold your policy for 6 months and keep up to date with your premiums within this time.
The value of your gift card will depend on the cost of your monthly premium.
For example: those with a premium of under £10 the value of your free gift will be £25. If your monthly premium is £10 - £19.99 the value of your free gift will be £50. If your premium is £20 - £29.99 a month the value of your free gift will be £75. To receive the maximum free gift value of £100 your premium must be £30 or more per month.
After you’ve made your 6th monthly payment, you’ll receive an email with instructions on how to make your gift card selection. You’ll then have 90 days from the date of the email to claim your gift.
You’ll also be eligible to receive a free beagle soft toy, which will be sent within 30 days of your 2nd premium payment.
Website: www.beaglestreet.com
Zurich are offering up to £100 in gift vouchers from your choice of John Lewis, Amazon or Love2Shop.
Love2Shop e-gift cards are accepted with over 150 retailers, including Halfords, GAP, M&S, Curry’s, H. Samuel and Boots.
As with all free gift offers you have to wait a period of time before being eligible. With Zurich, the vouchers will be issued after you've paid your 6th consecutive monthly premium.
The value of the voucher received is calculated from the combined value of your 1st 6 months' premiums, rounded down to the nearest £5 and capped at a maximum amount (in this case, £100).
For example: if you pay £5 a month you'll receive a £30 voucher; if you pay £10 you'll get a £60 voucher and so on...until the maximum of £17+ per month in order to get the full £100 worth of gift vouchers.
Website: www.zurich.co.uk/life-insurance
If you take out life insurance with the Post Office, you could receive a £100 gift card or an experience offer up to the value of £200.
You’ll be able to choose between a £100 M&S, Dining Out or Amazon gift card. Alternatively, the ‘experience offer’ refers to a family adventure day or luxury night away worth up to £200.
You’ll need to retain your Post Office life insurance policy for the 180 day qualifying period in order to be eligible to claim this gift.
You’ll also need to meet one of the following criteria to qualify:
If you cancel the policy or fail to make your premium payments then you’ll no longer qualify.
Once you’ve qualified, you’ll be sent an invitation (either by post or email, depending on your preference) where you’ll be able to select your chosen gift.
You’ll need to select your free gift within 30 days of receiving the invitation, otherwise no gift will be sent.
At Vitality their marketing slogan is ‘positively different’, which sums up the approach to their free gift.
Rather than offering a gift card, Vitality offer gifts to help encourage their members to lead a healthy lifestyle.
Here are some of the current offers for Vitality members:
Up to 50% off a monthly gym membership
If you sign up to one of Vitality’s partner gyms you could get up to 50% of your monthly membership fees. Partner gyms include Nuffield Health, Virgin Active and Pure Gym.
A 40% discount is available to those who take out a life insurance policy with a premium price of at least £25 per month.
A 50% discount is available to those who take out a policy with Vitality Plus added. This means your monthly premium must be at least £45 per month (plus an additional monthly fee of £5.50) or £60 a month for a joint policy (with an additional fee of £11 per month).
Additionally, between 01/01/26 – 28/02/26 you’ll pay no joining fee.
Receive a £5 or £10 Amazon gift card each month
When you add Optimiser to your policy you could get the chance to receive an Amazon voucher each month if you keep healthy.
You’ll need to earn at least 12 activity points per week through steps, going to the gym and working out.
You’ll also need the Vitality App to log your activity and to access your ‘weekly play' where you can find and collect ‘Stanleys’. You’ll get a £5 gift card when you find 8 Stanleys and a £10 gift card when you collect 10 Stanleys.
Up to 40% off your monthly premiums when you keep healthy
By adding the Optimiser to your life insurance policy, you can get up to 40% off your premiums in the first year. You’ll need to track your activity and healthy habits using the Optimiser to earn points and increase your Vitality status. The higher your status, the lower your premiums.
Earn an Apple Watch
When you take out a qualifying life insurance policy, you could have the chance to earn an Apple Watch Series 11 or SE 3.
When taking up the Apple Watch offer you’ll need to agree to a 40 month, 0% APR customer credit agreement with 36 direct debits through Novuna Personal Finance (a trading style of Mitsubishi HC Capital UK PLC).
You’ll also need to go through a successful credit check.
Keeping active and earning points means that you’ll pay less for the monthly payments for the Apple Watch. You would need to earn a maximum of 160 points to pay nothing for the watch (to reach 160 steps you would need to complete a minimum of 12,500 steps a day, five times a week).
If you don’t earn enough points to get a discount on your payments, you’ll pay £10 per month for the Apple Watch Series 11 or £6 per month for the Apple Watch SE 3.
You’ll also need to pay an upfront fee which can vary in cast depending on the size and model of the watch.
Website: www.vitality.co.uk/life-insurance/
NatWest are offering a e-gift card to new life insurance customers up to the value of £100 from Love2Shop.
NatWest don’t actually provide their own life insurance, their cover is provided by Aviva.
When applying for life insurance online with NatWest, you’ll be taken to the Aviva website where you can enquire for quotes. Throughout the application you’ll deal with Aviva directly - not NatWest.
The price of the voucher you’re entitled to will depend on how much your monthly premium is.
For those with premiums up to £11.99, you’ll be entitled to a gift card of £50. To get the full £100 gift card, your premium must be £12 or over.
You’ll be eligible to claim your gift once 6 monthly payments have been made. You’ll then be contacted with details on how to claim your reward.
You won’t qualify for this offer if you’ve previously received a free gift but the policy was cancelled.
Nationwide are offering a gift card from Amazon or M&S with the value of £75.
This offer is available to customers who apply online for life insurance and/or decreasing life insurance with or without critical illness cover. Nationwide life cover is provided through Legal & General.
This offer is exclusively for customers who purchase a policy through Nationwide. You can expect to receive your e-Gift Card six months after your policy begins.
After that period, you'll get an email with instructions on how to claim it.
In order to be eligible for the free gift, you can’t have cancelled your policy and your payments must be fully up to date.
At Reassured we're currently offering a £30 Lifestyle gift voucher when you refer a friend and that friend subsequently takes out a life insurance policy through us.
If you haven’t heard of Lifestyle vouchers, they’re accepted at over 500 well-known retailers, such as M&S, Champneys, Argos, Ernest Jones, Halfords, Matalan, Sainsbury’s and Boots.
Once the referred friend has made 3 premium payments and this has been confirmed, the Lifestyle voucher code will be sent to you to redeem.
And the best bit? This offer is unlimited so you can recommend as many friends as you like to claim the £30 voucher each time.
Yes, it can possible to secure cheap life insurance and benefit from a free gift.
Some insurers will provide a free gift even if your premiums are as low as £4 a month.
However, as mentioned, the cost of your premium could affect the value of the free gift you’re entitled to.
The lower your premium, the more likely you’ll receive the lower end of the free gift offer or no free gift at all.
Securing affordable cover is always the most important thing and the best way to arrange cheap life insurance is to compare quotes from multiple insurers.
There are also a number of other steps you can take to secure the most affordable premium price:
Get in touch today to compare life insurance quotes (for free) using our award-wining service.
It could be that a free gift is enough of an incentive for you to take out that policy; especially if you've shopped around and the quotes are all similar.
However, with some insurers the more you spend, the more expensive your free gift.
This can tempt you into taking out more cover than you actually need to secure the highest value gift.
By adding up factors like these you can work out how much cover you actually require so you won’t be tempted to pay over the odds for cover you don’t need.
A free gift is a nice incentive but, in the long-term, it's usually much more important (and cost-effective) to make sure you secure the right policy, from the best life insurance provider, at the lowest price.
At Reassured we use the information you provide to compare quotes from some of the top insurers, (at no cost).
We're an award-winning life insurance broker, here to explain any jargon and help you understand your policy and the application process.
Hopefully this guide has helped to highlight the best life insurance deals with a free gift.
Ultimately, securing the right cover to meet your needs should be the main consideration when arranging life insurance, as opposed to the free gift.
Comparing quotes can help you to find the right cover to meet your needs, at our best available price, so why not contact a friendly member of our team?
Please be aware that to benefit from the free gift offers mentioned within this guide, you’ll need to buy a policy directly from the insurer.
Policies bought elsewhere, such as through Reassured, won’t qualify.
By using our experienced and award-winning broker service you’ll benefit from:
Simply get in touch today to secure the financial future of your loved ones.
Please note, if you purchase life insurance through a broker, like Reassured, you won’t be entitled to the gift
All gifts are accurate as of the updated date of this webpage 05/01/26 but are subject to change or withdrawal by the provider without notice
https://www.comparethemarket.com/life-insurance/content/with-free-gift
https://www.moneysupermarket.com/life-insurance/
https://www.lv.com/life-insurance
https://www.smartinsurance.co.uk/
https://www.legalandgeneral.com/life-cover/
https://www.zurich.co.uk/life-insurance
https://www.postoffice.co.uk/life-cover/life-insurance
https://www.vitality.co.uk/life-insurance/