The UK’s largest life insurance broker has added a high calibre CIO as it continues to grow despite the gloomy economic outlook.
Matt Potashnick joined the business at the start of August 2020 and will be responsible for IT infrastructure across Reassured’s five existing sites, as well as several more planned for 2020/21.
Additionally, he will spearhead the firm’s ambitious digital sales strategy which will complement its market-leading telesales activity.
In 2005 Matt was a founder of Swiftcover, where he created the online solution which allowed customers to buy Motor Insurance online for the first time in the country.
Subsequently moving the business into home and travel insurance lines, before it was acquired by AXA in 2007 where the brand and its systems remain in use to this day.
Following the acquisition, Matt became Technical Director and later CIO for AXA until 2019.