The UK’s largest life insurance broker* has added a high calibre CIO as it continues to grow despite the gloomy economic outlook.

Matt Potashnick joined the business at the start of August 2020 and will be responsible for IT infrastructure across Reassured’s five existing sites, as well as several more planned for 2020/21.

Additionally, he will spearhead the firm’s ambitious digital sales strategy which will complement its market-leading telesales activity.

In 2005 Matt was a founder of Swiftcover, where he created the online solution which allowed customers to buy Motor Insurance online for the first time in the country.

Matt Potashnick

Subsequently moving the business into home and travel insurance lines, before it was acquired by AXA in 2007 where the brand and its systems remain in use to this day.

Following the acquisition, Matt became Technical Director and later CIO for AXA until 2019.

Matt Potashnick, Chief Information Officer said:

Matt Potashnick, Chief Information Officer

As an entrepreneur at heart, the opportunity to join a rapidly growing business such as Reassured was exciting.

The business is already thriving and has grown to a substantial size over the past decade but there is significant room for more growth and a lack of legacy technology systems, making it well placed to create a truly market-leading proposition for the direct purchase of Life Insurance and ancillary products.

Steve Marshall, Reassured CEO said:

Steve Marshall, Reassured Non-Executive Director / Founder

As we have grown, we recognised the need for a high calibre CIO to join our executive board.

To secure the services of someone with Matt’s impressive background for innovation and experience on a global level is a sign of our intent for future growth and ambition to broaden our technology suite and to approach new markets, such as direct to consumer sales and corporate partnerships.

I am delighted to welcome Matt to the business.

The creation of the CIO role at Reassured follows the acquisition of 35% of the business by private equity specialists, Bridgepoint, earlier this year and the opening of its fifth office in June.


Notes to editors:

For any further information, please contact Phil Jeynes on 07850107095.

Reassured is an award-winning, FCA-regulated life insurance broker. As the UK’s largest life insurance broker * , the business specialises in arranging life insurance for families across the country and has helped protect over 1,000,000 families.

Reassured Ltd is authorised and regulated by the Financial Conduct Authority (616144).

Reassured Ltd (06838409) registered office: Belvedere House, Basing View, Basingstoke, England, RG21 4HG.

Reassured Ltd is registered in England and Wales.

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