Reassured, the UK’s largest life insurance broker * , today announces that it has appointed Paul Foody in a move designed to continue the development of its advised arm and expand its product offering, with an immediate focus on income protection.

Paul will join the Board to build upon the successes of the advised offering since its launch in 2021, as well as look to expand and diversify the products available to customers, specifically focussing on the undersold income protection market initially.

This will enable Reassured to be flexible to customer needs and provide the best possible experience and products for them.

Paul joins Reassured from Neilson Place, a platform he co-founded to help consumers get expert advice on the mortgage and insurance market. Prior to that, Paul was Chief Operating Officer at Inchora and Managing Director at Albany Park, showing the vast range of experience in senior management roles that he brings to Reassured.

Paul is the latest in a series of senior hires at Reassured, which included the acquisition of established industry names such as Amanda Curwood (Head of Advised) and Lucy Brown (Corporate Relationships Manager).

Reassured CEO, Steve Marshall, said:

Steve Marshall CEO headshot

It is a long lamented fact that income protection is a fantastic product which the market has woefully undersold until now.

We will enter this sector with the same customer focussed ethos which made us the number one in life insurance and aim to bring IP to the masses.

Paul’s experience and enthusiasm will be key to our success.

Paul Foody comments:

Paul Foody, income protection lead

The current economic circumstances have made income protection more important than ever.

Working with Reassured to develop their offering in this area will be a great way to help even more people get access to the right insurance for them.

I have been impressed by the team Reassured have assembled and the incredible growth they have achieved to date.

I am excited to help the business in its next phase.


Notes to editors:

About Reassured
Reassured is an award-winning, FCA regulated life insurance broker. As the UK’s largest life insurance broker * , the business specialises in arranging life insurance for families across the country and has helped protect over 1,000,000 families.

With over 10 years’ experience in the field, the business’s dedicated customer service team compare quotes from a range of leading insurers to help people find the right insurance policy for them.

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