Reassured prepares to enter new markets with its new advised sales business, and ‘direct to consumer’ online proposition in 2021.

The FCA-regulated life insurance broker has recently launched ‘Reassured Advice’ with an advised sales team as part of their ongoing expansion plans.

It means that they can offer advice to customers regarding suitable protection options and make recommendations as to which products are best to purchase.

The new advisory arm will allow Reassured to broaden their product offering - which has recently included income protection insurance - as well as expand their customer base even further.

Reassured launches protection advice service

Reassured has also partnered with technology firm, IDOL, to launch a direct to customer ‘buy now’ proposition this Summer.

This will allow customers to compare quotes and purchase protection online from a range of insurers including Legal & General, LV=, AIG Life, Aviva, Vitality Life and more.

Phil Jeyes, Director of Corporate Strategy, commented:

Phil Jeynes headshot

Having long dominated the non-advised, telephony sector we are now broadening our scope to offer a range of ways to buy cover.

Our new propositions will mean that we can offer a wider range of products to more customers, as well as being able to deliver a tailored, end to end solution for potential partners.

Reassured started trading in 2009 as a small non-advised business based in Hampshire, selling life insurance policies to customers across the UK.

They’re now the largest life insurance broker in the UK* with 9 offices, 1,000 employees and more than 1 million policies sold to date.

The company has also won numerous awards, including Growing Business of the Year (Large Category) at the Growing Business Awards 2020, and they’ve featured in the Sunday Times Fast Track 100 list for two years running.


Notes to editors:

Reassured is an award-winning, FCA-regulated life insurance broker. As the UK’s largest life insurance broker * , the business specialises in arranging life insurance for families across the country and has helped protect over 1,000,000 families.

Reassured Ltd is authorised and regulated by the Financial Conduct Authority (616144).

Reassured Ltd (06838409) registered office: Belvedere House, Basing View, Basingstoke, England, RG21 4HG.

Reassured Ltd is registered in England and Wales.

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