Reassured has hired London-based communications agency, Rostrum, to lead its PR strategy and raise the company’s profile in front of potential new partners.
This comes as the award-winning life insurance broker looks to elevate its position within the industry, attract new business and drive further growth.
Rostrum is a PR Week Top 100 agency specialising in financial and professional services. Clients include The Exeter, PRIMIS and Healix Health Services.
Rostrum has also worked with leading insurer, Legal & General, creating the successful ‘Bank of Mum and Dad’ campaign in 2016, which has since seen five editions.
For Reassured, the agency’s brief is to escalate the company’s PR and social media activity with targeted campaigns to help it achieve its ambitious objectives.
Phil Jeynes, Director of Corporate Strategy at Reassured, will manage the relationship - with Rostrum appointed on an ongoing basis from June 2021.
Mark Houlding, CEO at Rostrum said:
Reassured is a high-growth award-winning business within the UK financial services sector and we’re excited about working with the team there to tell its story to the market to drive business and brand value.
Phil Jeynes, Director of Corporate Strategy at Reassured, said:
"Rostrum has a strong track record in the insurance market but also - crucially - in some of the sectors we’re focusing on such as property, aggregators and banking. We’re confident that the agency will add value to what we’re trying to achieve."
Reassured has recently announced other exciting developments including the launch of its new subsidiary business, ‘Reassured Advice’, and plans to launch a direct-to-consumer online model this Summer.
Current corporate partnerships include the Co-op, Sunlife and the Post Office.