Reassured, the UK’s largest life insurance broker * , today announces that it has appointed James Turnbull as its new Chief Digital Officer (CDO) in a move to strengthen the executive team in line with new product offerings and strategic business objectives.

As the company’s first ever CDO, James will work with the board to assess and improve how customer data is safely collected and used to make important decisions about how Reassured does business with its customers.

This will include looking at how operations can be streamlined, identifying new products as the company diversifies and improving user experience, as well as helping find ways to increase efficiency and profitability.

With over 20 years’ experience, James’s knowledge in unrivalled. He has previously led the digital team at Domestic and General, where his role was to maximise the digital opportunities to bolster more traditional offline channels across 11 different markets.

He has also held previous similar roles with British Gas and The AA and joins the business from Staysure Group, where he was Chief Digital and Information Officer.

Steve Marshall, CEO at Reassured, comments:

Steve Marshall CEO headshot

James has shown an impressive track record in this role already, successfully heading up the digital transformation of huge FTSE businesses.

We are dedicated to putting our customers first, and, going forward, our digital offering will be at the heart of that strategy to give all customers the most appropriate and efficient service.

With James’s determination to drive innovation and all the experience he brings to the table, we’re confident that he will make a huge impact to the business as we look to diversify our offerings even further in the new year.

James Turnbull, CDO at Reassured, comments:

James Turnbull, Chief Digital Officer

Reassured’s model and heritage in the telephony space is unmatched.

My belief is that we can go on to create a digital reputation that mirrors this and create multichannel experiences to help customers get the best deals across several important products.

I knew Reassured was the place for me when I saw how energised the organisation is about new ideas and striving to improve all that it does in the market.

It really does put its customers and their experience first, and we have so much potential to improve this with the right use of technology.

Maximising this potential is my main priority, and I’m excited to get started.


Notes to editors:

Reassured Ltd is one of the UK’s biggest life insurance brokers. It specialises in finding people the cheapest life insurance cover, whatever their needs.

Reassured Ltd is authorised and regulated by the Financial Conduct Authority (616144).

Reassured Ltd (06838409) registered office: Belvedere House, Basing View, Basingstoke, England, RG21 4HG.

Reassured Ltd is registered in England and Wales.

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