Reassured, the UK’s largest life insurance broker * , has announced a new major partnership with leading insurance comparison website, Go.Compare.

Go.Compare has chosen the award-winning broker to power its online life insurance comparison service, where customers can compare multiple quotes from a wide range of leading insurers.

The new service has been designed to help people find the right policy for their requirements, at the right price, and allow them to apply for and purchase their chosen policy online.

Not only will Reassured power Go.Compare’s online service, the broker will also provide telephone support for customers who would prefer to speak to an expert about their life insurance cover.

Phil Jeynes, Director of Corporate Strategy at Reassured, comments:

Phil Jeynes profile

Go.Compare is a household name when it comes to insurance price comparison, boasting one of the most recognisable brands in the UK.

This deal is the first of its type for Reassured; utilising both our digital and offline expertise and we are hugely proud to have been chosen to support Go.Compare’s life insurance customers - we are confident that we will deliver the same exceptional outcomes for them as we do for our own customers.

Ceri McMillan, Insurance Director at Go.Compare, comments:

Ceri McMillan GoCompare

We were impressed by Reassured’s breadth of cover, and in particular, the team’s dedication to providing great customer service.

Reassured’s excellent track record with consumers was a real selling point for us, and the fact that they could provide both an online and offline customer service meant that we could help more customers with their life insurance requirements.

It’s widely acknowledged that life insurance is a complicated product, and one that we don’t always like to talk about, let alone spend time trying to understand the array of products that are out there.

But it’s also so important to get it right, and we are confident that with Reassured, we now have a market leading comparison that will help people find the right cover for their needs.

Steve Marshall, CEO at Reassured, comments:

Steve Marshall profile

Having grown to become the largest independent broker in the UK over the last decade, we remain committed to getting even more new customers into this vital market.

Our expansion plans include working in partnership with major brands and I’m delighted that Go.Compare have chosen our proposition for their client base.

Launched in 2009, Reassured provides level term life insurance, decreasing term life insurance, whole of life insurance and over 50s life insurance, as well as critical illness cover and income protection to customers across the UK.

Since its launch, the company has enjoyed rapid expansion and provides an award-winning service.

-ENDS-

Notes to editors:

About Reassured

Reassured is an award-winning, FCA-regulated life insurance broker. As the UK’s largest life insurance broker, the business specialises in arranging life insurance for families across the country and has helped protect over 1,000,000 families.

With over 10 years’ experience in the field, the business’s dedicated customer service team compare quotes from a range of leading insurers to help people find the right insurance policy for them.

About Go.Compare

Go.Compare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs.

It does not charge people to use its services and does not accept advertising or sponsored listings, so all product comparisons are unbiased. Go.Compare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site.

When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. It is this approach to comparing products that secured the company an invitation to join the British Insurance Brokers’ Association (BIBA) in 2008, and it is still the only comparison site to be a member of this organisation.

Go.Compare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest and works with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.

Go.Compare is part of Future Plc and is authorised and regulated by the Financial Conduct Authority (FCA).

More information can be found here www.gocompare.com or here www.futureplc.com/brands/.

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