In this article:

Who are the 10 best life insurance companies?

In this best life insurance guide, we’ve reviewed the products and services offered by UK providers alongside independent reviews and ratings.

Our top 10 best life insurance shortlist for 2026 is:

Read here how we calculated our top 10 term life insurance list displayed above.

You can also view our comprehensive best life insurance FAQs for additional information.

Alternatively, keep reading to learn more about the UK's leading life insurance providers.

1. Beagle Street

Beagle Street have ranked number 1 on our list. Not only is their cover rated excellently by independent review sites and customers, but their cover comes in at an affordable price (starting from £6 per month).

Whilst they may not offer as many additional benefits as some insurers, the ones they do provide could be extremely beneficial to you and your loves ones (such as a free will writing kit and an early funeral payment).

Beagle Street

Who are Beagle Street?

Beagle Street aim to simplify the process of buying life cover. Through them you can get quotes and apply online or you can speak to a member of their team over the phone.

They are owned by the Family Assurance Friendly Society, who are an award-winning financial services organisation.

Beagle Street have helped to protect 120,000 families, paying out over £40 million in claims. Their call centres are UK based for quick and easy help.

Beagle Street policy details:

Beagle Street offer term-based cover that will pay out if you pass away during the policy term.

You have the option of level term life insurance (where your cover amount stays the same throughout the policy term) or decreasing term life insurance (where your cover amount reduces throughout the policy term).

  • Policies are available to UK residents aged 17 – 77
  • Maximum sum assured up to £750,000
  • Policy term can be between 5 – 40 years (policy must end before your 90th birthday)
  • Terminal illness cover is included at no extra cost (make an early claim if you’re diagnosed with a terminal illness and given 12 months or less to live)
  • Policies can be taken out on a joint basis
  • Prices start from £6 per month

What other policies do Beagle Street offer?

What is Beagle Street’s pay out rate?

In 2024, Family Assurance Friendly Society (who own Beagle Street) paid out an impressive 99.8% of their protection claims.

How are Beagle Street rated?

Overall, Beagle Street are rated very well by independent review sites.

Defaqto rates Beagle Street life insurance as 5 stars, this is the highest possible rating on their site. Being rated as 5 stars shows that their life insurance is good quality.

They’re also highly rated on Fairer Finance, with an overall score of 92%. This score can be broken down into the following areas:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

beagle-street

97%

96%

66%

86%

What do Beagle Street customers say?

Customers of Beagle Street appear to be happy with the products and service offered. Their Trustpilot score is 4.6 stars, which is an ‘Excellent’ rating.

What are the benefits of taking out cover through Beagle Street?

Beagle Street life insurance policies come with the following additional benefits:

  • Free estate planning kit - this includes a simple will, a trust tool and an hour of legal advice
  • A free gift - Beagle Street are currently offering a gift card up to the value of £100, plus a free Beagle Street soft toy (terms and conditions apply)
  • Early funeral payment – this can provide an early payment of up to £5,000 to help your loved ones cover your funeral costs if their claim is delayed by probate
  • Accidental death benefit – a payment will be made to your loved ones if you pass away due to an accident while your application is being assessed

What awards have Beagle Street won?

Beagle Street have won a range of awards and accolades for their life insurance in recent years, including:

  • Best Life Insurance Provider at the YourMoney.com Personal Finance Awards 2025, 2024 and 2023
  • Gold Customer Experience rating from the Times Money Mentor

2. Smart Insurance

In at number 2 on our list is Smart Insurance. Smart Insurance are rated very well by independent review sites, as well as by their customers.

In fact, Smart Insurance have received some of the highest ratings out of the insurers on our list – having topped the table on Fairer Finance with an overall score of 90%. They just missed out on the top spot for coming in at a higher price point.

Smart Insurance

Who are Smart Insurance?

Established in 2013, Smart Insurance provide life cover and personal accident insurance. Their life insurance is actually provided by trusted insurer, Scottish Friendly Society.

They’re relatively new to the life insurance market compared to other insurers on our list. However, throughout their time they have grown to be an award-winning provider.

Policies can only be purchased directly through Smart Insurance as they aren’t available on comparison sites.

Smart Insurance policy details:

The main offering from Smart Insurance is their ‘Family Life Insurance’ which can be used to help protect your loved ones after your passing.

With this option your cover amount remains level (the same) throughout the policy term and so will the price you pay.

A pay out will be made if you pass away during the policy term, this can help your family to cover costs such as your funeral, the mortgage and living costs.

  • Policies are available to UK residents aged 18 – 64
  • Maximum sum assured up to £750,000
  • Policy term can be between 10 – 40 years (policy must end before your 79th birthday)
  • Terminal illness cover is included at no extra cost
  • Policies can be taken out on a joint basis
  • Prices start from £14.77 per month

What other policies do Smart Insurance offer?

The following options are also available through Smart Insurance:

  • Life insurance with critical illness cover
  • Whole of life insurance (this is a Family Life Insurance policy with age-based premiums)
  • Guaranteed life insurance (acceptance is guaranteed without the need to undergo a medical exam)

What is Smart Insurance’s pay out rate?

Smart life insurance products are provided by Scottish Friendly, who paid out 99.5% of all life insurance claims in 2023.

How are Smart Insurance rated?

Smart Insurance are rated highly on Defaqto, who have a team of experts that assess policies based on quality and the features provided, achieving a 5 out of 5 star rating.

They’re also the highest rated insurer on Fairer Finance, with an overall customer experience score of 90%. You can see this score broken down below:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

Smart Insurance

93%

85%

92%

90%

What do Smart Insurance customers say?

Customers appear to be very happy with Smart Insurance, rating them 4.9 out of 5 stars on Trustpilot. This ‘Excellent’ rating is based on over 9,000 reviews.

What are the benefits of taking out cover through Smart Insurance?

  • Free gift – Smart Insurance are currently offering a £125 gift card (terms and conditions apply)
  • Smart family guarantee - Smart Insurance guarantee a simple application and award-winning service
  • Smart Cashback - get up to 10% of your first years’ premiums back (terms and conditions apply)
  • Accidental death cover - temporary cover while your application is being assessed. A payment will be made to your loved ones if you pass away due to an accident while a decision is being made about your application
  • Free health and wellbeing services – this includes on demand GP advice, help getting appointments and referrals, nutrition guidance and more
  • Make changes to your policy - if your health and lifestyle circumstances change, for example your family grows, you move to a bigger home or your quit smoking, you can make changes to your policy
  • Children’s cover - designed to cover costs, such as medical expenses, if your child suffers an accidental death or serious illness/injury

What awards have Smart Insurance won?

Below are some of Smart Insurance’s most recent wins:

  • Platinum Trusted Service Award 2025, 2024 and 2023 from Feefo
  • 10 years of Excellence Trusted Service Award from Feefo in 2024
  • Best Life Insurance at The Times Money Mentor Awards 2023

3. Royal London

Royal London rank 3rd on our list. They’re a huge name in the financial services industry, with a long company history.

They offer flexible and comprehensive cover solutions. Their knowledge and experience are reflected in their high ratings and reviews from both independent review sites and customers.

Royal London

Who are Royal London?

Royal London has a long history in the financial services industry, having been around since 1861.

They’re a mutual which means they’re owned by their customers (or members). Their purpose is ‘protecting today, investing tomorrow. Together we are mutually responsible’.

As well as life insurance, they’re well-known for their savings and retirement solutions.

Royal London policy details:

Royal London life insurance can be purchased as part of their Personal Menu Plan. This Plan allows you to combine different policies to create a comprehensive cover option. You can take out all policies at once, or you can add extra cover at a later date.

The Personal Menu offers a great variety of options. You can choose for your cover amount to stay the same (level), decrease or increase and you can also choose whether your loved ones receive a lump sum payment or monthly payments to mimic an income.

This option is only available through a financial advisor.

  • Cover is available to UK residents aged 18 – 87
  • Unlimited maximum cover amount
  • Policy term can be between 1 – 72 years (policy must end before your 89h birthday)
  • Terminal illness cover is included at no extra cost
  • Policies can be taken out on a joint basis (joint cover can be arrange on both a first and second life basis)
  • Policies can be taken out on a duel life basis (this means that two people are insured by separate policies)
  • Prices start from £5 per month

What other policies do Royal London offer?

  • Life insurance with critical illness cover
  • Critical illness cover (standalone policy)
  • Income protection
  • Direct life cover (a simplified life insurance offering that can be purchased online directly through Royal London)
  • Diabetes life cover (specialist cover for those with diabetes)
  • Whole of life insurance

What is Royal London’s pay out rate?

Royal London boasts a high pay out rate. In 2024, they paid out 98.7% of all their protection claims.

While this pay out statistic isn’t specifically for their life insurance claims, it shows that they have a good track record of paying out for wide range of protection policies.

How are Royal London rated?

Royal London’s life insurance as part of their Personal Menu Plan is rated as 5 stars on Defato – the highest rating a policy can get.

Furthermore, on Fairer Finance, Royal London have an overall score of 85%. This shows that they handle claims and complaints well, providing a great experience for customers:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

Royal London

90%

87%

80%

85%

What do Royal London customers say?

Royal London are rated well by their customers with a 4.7 star (‘Excellent’) rating on Trustpilot.

This rating is based on customers across Royal London’s whole range of financial services, demonstrating satisfaction across a wide range of products.

What are the benefits of taking out cover through Royal London?

  • Advice during the application– the Personal Menu Plan is an advised product that’s sold through a financial advisor. This means you’ll benefit from personalised recommendations
  • Helping Hand service– includes wellbeing support services, access to a range of early care medical services, as well as support if your or your family are having a difficult time due to illness, injury or bereavement
  • Optional waiver of premiums –you can add this to your policy for an additional cost. Your monthly premium payments will be covered if you’re unable to work due to illness or injury and you meet the specified definition of incapacity
  • Guaranteed insurability – you can make changes to your policy if a specific life event happens, such as increasing your mortgage or growing your family. You won’t need to provide any new medical evidence. Your premium will change based on your updated policy details.
  • Separation benefit– available with joint life insurance. You can replace a joint life insurance plan with two single plans if you and your partner divorce/separate
  • Gifting option– available with joint life insurance. You can choose a proportion of your sum assured to be set aside for a separate gifting plan to cover the reducing inheritance tax liability on a gift
  • Conversion option– available with joint life insurance. Upon the first death you can choose to replace the joint policy with a single policy. You can increase the policy term without additional underwriting

What awards have Royal London won?

Royal London have won a number of awards in recent years that demonstrate they are one of the best providers in the UK:

  • Best Overall Protection Provider at the Mortgage Advice Bureau Awards 2025
  • Provider of the year and Best Protection Provider at the Money Marketing Awards 2024
  • Exceptional Claims Support and Getting People Protected at the LifeSearch Awards 2024

4. Aviva

The UK’s biggest insurer, Aviva, are at number 4 on our list. They’re a trusted household name with their ratings and reviews reflecting this.

Policies through Aviva come in at an affordable price point (starting from £5 per month) and include a great range of additional benefits.

Aviva

Who are Aviva?

Aviva are one of the longest standing financial services companies, starting life more than 325 years ago.

Today, they’re a major FTSE-100 company offering a range of insurance, wealth and retirement solutions with over 20 million customers across the UK, Ireland and Canada.

Aviva policy details:

Aviva offer Family protection (level term life insurance) and mortgage protection (decreasing term life insurance).

Their cover is designed to pay out if you pass away during the policy term.

  • Cover is available to UK residents aged 18 – 77
  • Maximum sum assured up to £5,000,000
  • Terminal illness cover included as standard
  • Policy term can be between 1 – 50 years (policy must end before you turn 91)
  • Can be taken out on a joint basis
  • Prices start from £5 per month 

What other policies do Aviva offer?

  • Critical illness cover
  • Family income benefit
  • Over 50s life insurance
  • Whole of life insurance
  • Income protection

What is Aviva’s pay out rate?

In 2024, Aviva paid out 98.8% of their life insurance claims - totalling £862.1 million.

How are Aviva rated?

Aviva are generally rated well for their life cover. Independent review site Defaqto gives them a 5 star rating based on the quality of the policy and the additional features it includes.

On Fairer Finance, they have an overall score of 84%. You can see this broken down below:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

Aviva

91%

91%

71%

84%

What do Aviva’s customers say?

Aviva are rated 4.6 stars for their life insurance on Trustpilot. Across all products and services they’re also rated 4.3 stars, this shows that customers are happy with both their life insurance and other products.

What are the benefits of taking out cover through Aviva?

  • Aviva Digicare+ app – access to GP appointments, mental health support, nutrition and more. Provided by Square Health
  • Free gift - Aviva are currently offering gift card up to the value of £200 (terms and conditions apply)
  • Free house purchase cover - if you apply for cover while you’re in the process of buying a house, you’ll benefit from free life cover for up to 90 days while you wait for a decision to be made on your policy and/or for your contracts to complete
  • Manage your policy online – you can quickly and easily check your policy documents online or update your contact details using ‘MyAviva’
  • Separation benefit - if you take out a joint policy with your spouse and separate/divorce, you’ll be able to cancel your policy and both take out new single policies with the same amount of cover without having to give new health and lifestyle information
  • Guaranteed insurability - you can make changes to your policy if a specific life event happens, such as increasing your mortgage or growing your family. You won’t need to provide any new medical evidence. Your premium will change based on your updated policy details.
  • Inflation linked cover – you can choose for your cover amount to increase inline with inflation. Your premium price would also increase. The maximum annual increase would be 15% to your premiums and 10% to your cover amount.

What awards have Aviva won?

Aviva are no strangers to winning an award, below we have highlighted some of their most recent and most relevant award wins:

  • General Insurer of the Year at the Insurance Times Awards 2025
  • Gold Winner of Customer Champion of the Year at the Insurance Times Awards 2025
  • General Insurer of the Year at the British Insurance Awards 2024
  • General Insurer of the Decade at the British Insurance Awards 2024

5. Tesco

Although new to the market (having launched a new partnership with Aviva) Tesco have achieved some great ratings for their life cover, landing them at number 5 on our list.

Tesco

Who are Tesco Insurance?

Tesco are a household name and, while you may be more familiar with them when thinking about your weekly shop, they also provide a range of financial services.

Tesco started selling insurance policies in 1997 as Tesco Bank. Today policies are sold through Tesco Insurance and their products include car, home, travel, pet and life insurance.

Tesco policy details:

Tesco’s life insurance is actually provided by Aviva. Options include level term life insurance for family protection and decreasing term life insurance to help protect a mortgage.

  • Cover is available to UK residents aged 18 – 77
  • Maximum sum assured up to £5,000,000
  • Terminal illness cover included as standard
  • Policy term can be between 5 – 50 years (policy must end before you turn 91)
  • Can be taken out on a joint basis
  • Policy premiums start from £5 per month

What other policies do Tesco offer?

Tesco currently only offer the term-based options mentioned above.

What is Tesco’s pay out rate?

Aviva, who provide life insurance for Tesco, paid out 98.8% of their life insurance claims in 2024.

How are Tesco rated?

Tesco’s life insurance is provided by Aviva, so it makes sense that the two are rated similarly – both achieving a 5 star rating from Defaqto and both are rated well on Fairer Finance.

On Fairer Finance, Tesco have an overall customer experience score of 83%. This score is made up of the following:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

Tesco

91%

91%

66%

83%

What do Tesco’s customers say?

Customers of Tesco life insurance rate them well, with a 4.5 ‘Excellent’ rating on Trustpilot. These reviews are based on all insurance services Tesco provide, showing that customers are happy across the board.

What are the benefits of taking out cover through Tesco?

  • Free house purchase cover - if you apply for cover while you’re in the process of buying a house, you’ll benefit from free life cover for up to 90 days while you wait for a decision to be made on your policy and/or for your contracts to complete
  • Separation benefit - if you take out a joint policy with your spouse and separate/divorce, you’ll be able to cancel your policy and both take out new single policies with the same amount of cover without having to give new health and lifestyle information
  • Clubcard prices - Clubcard holders could get a benefit on their life cover
  • Little Life Helps - get coupons to spend in store for one year. Coupons will automatically show up in your Tesco app
  • Free gift - Tesco are currently offering a £100 gift card (terms and conditions apply)
  • Guaranteed insurability - you can make changes to your policy if a specific life event happens, such as increasing your mortgage or growing your family. You won’t need to provide any new medical evidence. Your premium will change based on your updated policy details
  • Inflation linked cover – you can choose for your cover amount to increase inline with inflation. Your premium price would also increase. The maximum annual increase would be 15% to your premiums and 10% to your cover amount

What awards have Tesco won?

As this offering from Tesco is relatively new to the market, they haven’t won any awards for their life cover yet.

However, their cover is provided by Aviva who have won many awards throughout the years (see above).

6. Vitality

Vitality are in at number 6 on our list. Their cover is highly rated and comes in at an affordable price point.

However, to make the most of the policy, you’ll need to keep physically active. This is something to consider if this isn’t a priority for you.

Vitality

Who are Vitality?

Vitality have been providing health and life insurance since 2007. They take a different approach to protection by encouraging their members to lead a healthy lifestyle.

When you take out a policy, you can log your activity to earn Vitality points. This is known as the ‘Vitality Programme’ and it’s the largest incentive-based health promotion programme linked to insurance with over 2 million UK members.

Vitality policy details:

Vitality’s life insurance can be taken out as part of their ‘Personal Protection Plan’.

Through this plan you can choose level term life insurance, decreasing term life insurance or whole of life cover. 

The Personal Protection Plan allows you to choose up to 3 types of cover under one plan (for example, life insurance, critical illness cover and income protection).

When you take out a policy through Vitality, you become a member of the Vitality Programme.

  • Cover is available to UK residents aged 17 – 74
  • Maximum sum assured up to £20,000,000
  • Terminal illness cover included as standard
  • Policy term can be between 5 – 70 years (policy must end before you turn 90)
  • Can be taken out on a joint basis
  • Prices start from £5 per month

What other policies do Vitality offer?

  • Life with serious illness cover
  • Serious illness cover (Vitality’s version of critical illness cover)
  • Income protection
  • Over 50s life insurance

What is Vitality’s pay out rate?

In 2024, Vitality paid out 98.8% of their life insurance claims – paying out over £142 million in protection claims. 

How are Vitality rated?

Vitality life insurance is rated as 5 stars on Defaqto, this is the highest rating available on the independent review site.

They’re also rated well on Fairer Finance, with an overall score of 77%. This score is broken down into the following categories:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

Vitality

93%

73%

64%

77%

What do Vitality’s customers say?

Vitality are rated 4.5 stars on Truspilot. This is an ‘Excellent’ rating and shows that customers are happy with the products and service that Vitality offer.

What are the benefits of taking out cover through Vitality?

  • Vitality member discounts – enjoy discounts on big brands such as Virgin gyms, Garmin devices, Champneys Spa and more
  • Vitality Optimiser – Optimiser can be added to policies with a premium price of at least £45 for a single policy and £60 for a joint policy. You must also pay a monthly fee of £5.50 per person. You’ll then have access to all partner rewards and saving up to 40% on premiums
  • Live up to 5 years longer – Vitality claim that members could live up to 5 times longer by moving from 0 to 21+ activity points per week throughout their lifetime
  • Mortgage free cover – if you apply for cover while you’re in the process of buying a house, you’ll benefit from free life cover for up to 3 months while a decision is made about your application. You must be younger than 50 to receive this cover
  • Immediate cover – you’ll be covered by limited life cover while a decision is being made about your application. It won’t pay out if you pass away as a result of a terminal illness
  • LifestyleCare cover – available as part of the Personal Protection Plan with whole of life cover. This allows you to access some or all of your life insurance pay out if you’re unable to look after yourself and you meet the definition listed in the policy. Any amount that isn’t paid out will then be paid out upon your passing
  • Guaranteed insurability– you can make changes to your policy if a specific life event happens, such as increasing your mortgage or growing your family. You won’t need to provide any new medical evidence. Your premium will change based on your updated policy details
  • Make changes to your policy– the Personal Protect Plan is designed to be flexible so during the policy term you can increase/reduce covers, remove the second life from joint life insurance and change the policy term. Changes will be subject to premium prices at the time of change and you may need to provide new medical information
  • Inflation linked cover - you can choose for your cover amount to increase inline with inflation. Your premium price would also increase. The maximum annual increase would be 15% to your premiums and 10% to your cover amount

What awards have Vitality won?

  • Best Customer Service in Europe Bronze Winner at the European Contact Centre and Customer Service Awards 2024
  • Protection Provider of the Year at the Scottish Mortgage Awards 2022 and 2021

7. Scottish Widows

At number 7, it’s Scottish Widows. Their life insurance is rated well and offers some useful additional benefits.

Scottish Widows

Who are Scottish Widows?

Scottish Widows have a long history in the financial services industry, having been around since 1815.

They originally started life protecting women and children who lost their husbands, fathers and brothers in the Napoleonic wars. Today they have over 6 million customers across the UK.

Scottish Widows policy details:

Scottish Widows Protect offers term-based cover, offering level, decreasing and increasing options.

Increasing life insurance helps to protect your pay out from inflation by increasing your cover amount each year in line with the Retail Prices Index (RPI).

  • Cover is available to UK residents aged 18 – 79
  • Maximum sum assured up to £18,000,000 (depending on your policy type)
  • Terminal illness cover included as standard
  • Policy term can be between 5 – 70 years (policy must end before you turn 90)
  • Can be taken out on a joint basis
  • Prices start from £5 per month

What other policies do Scottish Widows offer?

  • Plan & Protect life cover (a simplified life insurance option that provides an instant decision)
  • Life with critical illness cover
  • Critical illness cover (standalone policy)
  • Income protection

What is Scottish Widows’ pay out rate?

In 2024, 99.1% of life insurance claims were paid out. This is a high pay out rate and shows that nearly all claims were paid out.

When it comes to life insurance it’s natural for not all claims to be paid. This is often due to non-disclosure being found or a claim being made for an excluded reason.

How are Scottish Widows rated?

Scottish Widows Protect is rated 5 stars on Defaqto, the highest possible rating. This shows the policy is of high quality and offers good additional benefits.

On Fairer Finance they have an overall score of 75%. This score is made up of the following:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

Scottish Widows

88%

64%

73%

75%

What do Scottish’s Widows customers say?

Scottish Widows are rated well by their customers with the majority leaving 5 star reviews on Trustpilot. This results in a 4.6 star (‘Excellent’) rating overall.

Scottish Widows Trustpilot reviews are based on all the services that they offer, showing that customers are happy with the company on the whole.

What are the benefits of taking out cover through Scottish Widows?

  • Scottish Widows Care – support services to help you and your family. You’ll have access to emotional support services, Macmillan cancer support. Plus you’ll benefit from RedArc services (medical support) and Clinic in a Pocket (remote GP and prescription services)
  • 12 months of Disney+ - get 12 months of Disney+ (standard with adverts) when you purchase a new protection policy directly through Scottish Widows
  • Guaranteed insurability - you can make changes to your policy if a specific life event happens, such as increasing your mortgage or growing your family. You won’t need to provide any new medical evidence. Your premium will change based on your updated policy details
  • Accidental death benefit - temporary cover while your application is being assessed for up to 90 days. A payment will be made to your loved ones if you pass away due to an accident while a decision is being made about your application
  • Replacement cover– available with joint policies. When a claim is made the policy will expire. Replacement cover allows the surviving partner to take out a new policy under the same terms as the original policy
  • Premium protection - your premium payments will be protected if you fall ill or become disabled and can’t work. Premiums will start to be paid after 26 weeks and will continue to be paid until you can return to work, until you reach age 70 or until your policy ends – whichever happens first

What awards have Scottish Widows won?

  • Platinum Platform Rating from Advisor Asset 2024
  • Readers Choice Award at the FT Advisor Awards 2023
  • Defaqto Gold Service rating 2024 and 2023

9. Zurich

Zurich are at number 9 on our list. While their life insurance is rated well, they’re rated slightly lower by their customers than other insurers we have mentioned.

Zurich

Who are Zurich?

Zurich’s history can be traced back to 1972, where they started life as a Marine Reinsurer. In 1922, they become the first foreign insurance company to enter the UK general insurance market.

Today, they’re one of the world’s leading insurers, providing life insurance and other financial services in more than 200 countries.

Zurich policy details:

Zurich life insurance is term-based. You can choose between level term (fixed pay out amount), decreasing term (ideal for helping to protect a mortgage) or increasing term (protect your pay out from inflation) options.

A payment will be made if you pass away during the policy term.

  • Cover is available to UK residents aged 16 – 83
  • Maximum sum assured up to £5,000,000
  • Terminal illness cover included as standard
  • Policy term can be between 1 – 50 years (policy must end before you turn 91)
  • Can be taken out on a joint basis
  • Prices start from £5 per month

What other policies do Zurich offer?

  • Life insurance with critical illness cover
  • Critical illness cover (standalone policy)
  • Whole of life insurance (available through our advised team to those aged 18 and over).
  • Income protection

What is Zurich’s pay out rate?

In 2024, Zurich paid out 99.8% of life insurance claims – totalling over £220 million. This is a very high pay out rate, signalling a great track record of paying out.

How are Zurich rated?

Zurich offer high quality life insurance which is reflected in their 5 star Defaqto rating.

On Fairer Finance they are ranked 20th out of 21 insurers, achieving an overall rating of 71%. You can see the individual scores that make up this rating below:

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

Zurich

87%

67%

60%

71%

What do Zurich’s customers say?

Zurich are rated 3.5 stars on Trustpilot, giving them an ‘Average’ rating. While many customers have positive feedback to give about their experience with Zurich, some customers have left negative feedback.

These reviews are for all insurance policies Zurich provides in the UK, not specifically their life insurance.

What are the benefits of taking out cover through Zurich?

  • Zurich Support Services – provides 24/7 support. Whether you need to talk to someone about daily worries, big life events, emotional or work support, you can reach out to someone through Zurich’s Support Service
  • Free gift – Zurich are currently offering a gift card up to the value of £100 (terms and conditions apply)
  • Multi-fracture cover – can be added for an additional cost. A payment of up to £6,000 (depending on your injury) will be made if you’re diagnosed with a specific fracture, dislocation, rupture or ligament tear. You can make multiple claims per year
  • Separation benefit - if you take out a joint policy with your spouse and separate/divorce, you’ll be able to cancel your policy and both take out new single policies with the same amount of cover without having to give new health and lifestyle information
  • Guarantee insurability - you can make changes to your policy if a specific life event happens, such as increasing your mortgage or growing your family. You won’t need to provide any new medical evidence. Your premium will change based on your updated policy details

What awards have Zurich won?

Below are some of Zurich’s most recent and most relevant award wins:

  • Best Protection Provider at the Money Marketing Awards 2025
  • Best Individual Protection Provider at the UK Health and Protection Awards 2023
  • Named as one of the Best Life Insurance Companies 2023 by Forbes Advisor

10. LV=

Taking the final spot on our top 10 list is LV=. Their policies are good quality (shown through their 5 star Defaqto rating) but some of their other ratings aren’t as high as other insurers on our list.

LV=

Who are LV=?

LV= (Liverpool Victoria) are another insurer with a long history in protecting UK families, having recently celebrated 180 years in the industry.

Their origins can be traced back to 1843, where they started life offering ‘penny policies’ – an old form of life insurance. They adopted the LV= name that we recognise today in 2007.

LV= policy details:

LV= offer both level and decreasing term life insurance. Their cover is designed to pay out to you if you pass away during the policy term, allowing you to cover costs such as your mortgage and family living costs.

Their life insurance is available as part of their Flexible Protection Plan, which allows you to take out multiple types of cover under one

  • Policies are available to UK residents aged 17 – 84
  • Unlimited cover amount (the amount you take out is up to you and your needs but can vary depending on your personal circumstances)
  • Policy term can be between 5 – 50 years (policy must end before you turn 90)
  • Terminal illness cover included as standard
  • Can be taken out on a joint basis
  • Premiums start from £5 per month

What other policies do LV= offer?

  • Life insurance with critical illness cover
  • Family income benefit (only available through a financial advisor)
  • Income protection

What is LV=’s pay out rate?

In 2024, 97% of LV=’s claims were paid out. This figure is based on all of the life cover products they sell including life insurance, terminal illness cover and whole of life insurance.

(Please note, the whole of life policies paid out were to existing customers. Whole of life cover is no longer available for new customers to purchase from LV=).

How are LV= rated?

As with the other insurers on this list, LV= are rated 5 stars by Defaqto, meaning their life insurance is of high quality.

LV= come in at the bottom of the Fairer Finance ratings table, with an overall score of 68%. This score still shows a reasonably high level of customer satisfaction in terms of how they handle claims and how transparent they are.

Fairer Finance

Claims score

Complaints score

Transparency score

Overall customer experience score

LV=

70%

64%

71%

68%

What do LV=’s customers say?

Customers are LV= high, scoring them 4.5 stars on Trustpilot. This score is based on all the insurance products LV= offer.

What are the benefits of taking out cover through LV=?

  • LV= Doctors Services – access to remote GP appointments, prescription services, second opinions, remote physiotherapy, mental health support and discounted health MOTs
  • Legal Advice Line – both you and your family can benefit from free and confidential legal advice
  • Free gift – LV= are offering a gift card up to the value of £250 (terms and conditions apply)
  • Guaranteed insurability - you can make changes to your policy if a specific life event happens, such as increasing your mortgage or growing your family. You won’t need to provide any new medical evidence. Your premium will change based on your updated policy details
  • Inflation linked cover - you can choose for your cover amount to increase inline with inflation. Your premium price would also increase

What awards have LV= won?

Below are some of LV=’s most recent wins in terms of their life insurance:

  • Outstanding Insurer of the year at the LifeSearch Awards 2023
  • Named as one of the ‘Best Life Insurance Companies’ in Forbes Advisor’s Best of 2022 Awards
  • 11 Gold medals from Protection Guru for life insurance, critical illness cover and business protection products

How have we calculated the best life insurance?

As the UK’s largest life insurance broker * , we’ve done the hard work for you in researching the best life insurance companies on the market.

We used the following information to determine our top 10 list:

  1. Defaqto ratings – Defaqto are an independent researcher of financial products. They assess life insurance products based on quality and the features and benefits offered using a star system. The insurers on our list have all been awarded 5 stars by Defaqto which is their highest rating.
  2. Fairer Finance ratings – Fairer Finance are a research agency who rate and assess financial services using a variety of factors including how insurers handle claims and complaints, as well as how transparent they are. These factors are rated individually to give the insurer an overall ‘customer experience rating’.
  3. Trustpilot scores – Trustpilot are an online review service that allow real customers to provide feedback on their experience with a company. 5 stars is the highest rating a company can get on Trustpilot.
  4. Life insurance pay out rates – pay out rates are statistics from an insurer detailing how many claims were paid out. In an ideal world all claims would be paid out, however there are occasions where a claim can’t be accepted (for example, if it’s found that false information was given during the application this would void the policy and prevent a claim from being paid). We have used the most recent pay out rates stated on each insurers website.
  5. Premium prices - premium price is how much you’ll pay for cover. We have taken the starting premium price from each insurer’s website to give an ideal of affordability. However the price that you pay could differ depending on your personal circumstances and policy details.

The table below is a breakdown of our findings. The information gathered is correct as of 18/02/26.

InsurerRanking defaqto logo Fairer Finance logo Trustpilot logo Pay out rate %Premium price
Beagle Street logo 1 Defaqto 5 stars 86%4.6 - 'Excellent'99.8%From £14.77 per month
Smart insurance logo 2 Defaqto 5 stars 90%4.9 - 'Excellent'99.5%From £6 per month
Royal London logo 3 Defaqto 5 stars 85%4.7 - 'Excellent'98.7%From £14.77 per month
Aviva logo 4 Defaqto 5 stars 84%4.6 - 'Excellent'98.8%From £7 per month
Tesco logo 5 Defaqto 5 stars 83%4.5 - 'Excellent'98.8%From £5 per month
Vitality logo 6 Defaqto 5 stars 77% 98.8%From £5 per month
Scottish Widows logo 7 Defaqto 5 stars 75%4.6 - 'Excellent'99.1%From £5 per month
Legal & General logo 8 Defaqto 5 stars 75%4.3 - 'Excellent'97%From £5 per month
Zurich logo 9 Defaqto 5 stars 71%3.5 - 'Average'99.8%From £5 per month
LV= logo 10 Defaqto 5 stars 68%4.5 - 'Excellent'
 
97.%From £5 per month

Choosing a life insurance provider is subjected as everyone has different needs, budgets and circumstances.

Just because we have ranked an insurer as number 1 doesn’t mean they’ll be the right one for you. That’s why it’s important to compare multiple insurers.

At Reassured we can’t compare quotes from all of the insurers listed above but we do work with a panel of leading insurers including Aviva, Legal & General, Vitality and more.

What is the best life insurance policy?

The best life insurance policy for you will depend on your personal circumstances, what you’d like to cover and your budget.

There are multiple life insurance policy options, all suited to protecting different aspects of your life. These include:

To work out what might be the best option for you, there are some simple questions you can ask yourself:

  • Do you have a mortgage?
  • Do you have children or other dependents?
  • Do you want to guarantee an inheritance or cash gift to a charity?
  • Have you struggled to secure standard cover in the past due to a pre-existing medical condition?
  • What is your age at the point of application? (standard life insurance vs an over 50s plan)

Below is a breakdown of each policy type and their key characteristics:

Policy type

Pay out remains level

Pay out decreases

Fixed premiums

Commonly used to help protect

Cost

Level term life insurance

Icon green tick

Cross circle

Icon green tick

A mortgage and/or family living costs

From £5 per month

Decreasing term life insurance

Cross circle

Icon green tick

Icon green tick

A repayment mortgage

From £5 per month ¥

Whole of life insurance

Icon green tick

Cross circle

Icon green tick

Funeral costs, an inheritance and/or inheritance tax bills

From £8 per month ±

Over 50 life insurance

Icon green tick

Cross circle

Icon green tick

Funeral costs and/or a small inheritance

From £5 per month +

Using a life insurance broker, such as Reassured, can help you gather information about multiple policies at once so you can make an informed decision on what’s best for your needs.

You can use our award-winning quote service completely free of charge.

Calculator

How much life insurance do you need?

In order to secure the best life insurance to meet your needs, it’s essential to understand how much cover you may need. Simply fill in the fields which apply to you for an instant calculation.

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£137,934 is the estimated mortgage debt per household in the UK.

The purchase of a home is likely to be the largest financial commitment any of us will make in our lifetime. Your life insurance should cover your remaining mortgage balance to allow your loved ones to stay in the family home should anything happen to you.

Source: Moneynerd.co.uk

£
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The average monthly household budget in the UK is £2,548 (that’s £30,576 per year), which is spent on transport, food & drink, utilities (gas, electricity, water etc), clothing, council tax and leisure activities.

With energy prices hitting a record high and the cost of living rising sharply in the UK, you may wish to factor in utility bills and family living expenses into your cover.

Source: Nimblefins.co.uk

£
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The average personal debt of UK adults has risen to £34,566 (not including mortgage debt), with credit cards, personal loans and overdrafts being the most common forms of debt.

Factoring in any debts into your life insurance cover means that, if they need to be paid back from your estate after your passing, your loved ones won’t miss out financially.

Source: Money.co.uk

£
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According to SunLife, the average cost of a funeral in the UK is £3,953 (with the overall cost of dying at £9,200).

Funeral costs have increased by 116% since 2004 and are a significant cost which should be factored into the amount of life insurance you secure.

Source: SunLife.co.uk

£
?

When factoring in cover for your children, you may wish to calculate the amount based on how long it is until they reach financial independence.

This could include childcare (£7,000 per year for part-time care), school expenses (£1,519 per school year for uniforms, lunches, stationary etc), as well as an additional sum for further education (this could be a contribution of up to £5,000 per year).

Sources: Daynurseries.co.uk, Primarytimes.co.uk & Savethestudent.org

£
?

2 in 5 adults say they are relying on an inheritance to fund their retirement.

Factoring in an inheritance to your sum assured could allow loved ones to live a more financially comfortable life. Alternatively, you could leave a cash gift to a charity of your choosing.

Source: Moneyage.co.uk

£
?

If you’re lucky enough to have your own savings or are part of the 30% of UK residents who already have a life insurance policy in place, this can provide financial protection for loved ones.

By entering your current cover, savings or death in service amount you can reduce the sum assured you require.

Source: Scottishbusinessnews.net

£ -

Your total cover estimate

£ 0

Let us find our best quotes.

What are the best life insurance rates?

The cost of life insurance can vary between providers. Therefore, it’s essential to compare multiple quotes.

Each insurer has a different underwriting process (the process of assessing your eligibility for cover), therefore the cost of monthly life insurance premiums could vary significantly.

The table below shows our best life insurance rates from some of the insurers that we use here at Reassured.

Quotes are based on a non-smoker, in good health, for a level term life insurance policy with a term length of 20 years and £150,000 of cover:

Age

Aviva

Legal & General

Scottish Widows

20

£4.22

£5.26

£5.50

25

£5.09

£5.50

£6.55

30

£6.33

£7.15

£7.58

35

£9.04

£9.96

£9.39

40

£12.46

£13.91

£12.86

45

£18.41

£21.09

£19.05

50

£30.95

£33.66

£29.50

As you can see from the table, the price you pay can vary depending on the insurer, highlighting the importance of comparing multiple quotes.

Why not use our award-winning comparison service to receive fee-free quotes from leading UK insurers?

List of UK life insurance companies

Below we have complied a list of some of the UK’s most popular life insurance companies:

  1. Aviva
  2. Barclays
  3. Beagle Street
  4. Cavendish
  5. Foresters Friendly
  6. Halifax
  7. Guardian
  8. Legal & General
  9. LV=
  10. Lloyds Bank
  11. Nationwide
  12. NatWest
  13. NFU Mutual
  14. Old Mutual
  15. One Family
  16. Post Office
  17. Royal London
  18. Scottish Widows
  19. Shepherd’s Friendly
  20. Smart insurance
  21. SunLife
  22. Tesco
  23. The Exeter
  24. Vitality
  25. Virgin Money
  26. Wesleyan
  27. Zurich

Compare our best life insurance quotes

Hopefully our review has helped to highlight the best UK life insurance companies.

While we have based our ratings on specific criteria, it’s important to note that the best life insurance for you will be the one that offers the right cover to meet your needs, at a price that fits your budget.

Why not save time and money by using our award-winning service to compare multiple life insurance quotes at once?

We’ll present you with our best deals from our panel of leading UK providers, free of charge.

Alternatively, if you know exactly what you’re looking for, you can use our buy life insurance online service to purchase a policy quickly and easily.

Take the first steps in financially protecting your loved ones and start your journey today.

Frequently asked questions about life insurance

What is life insurance?

Life insurance is a policy which can provide your loved ones with a cash pay out if you pass away during a set period (the policy term).

You’ll be able to choose a policy type to best meet your unique needs, ranging from term-based cover (level or decreasing) to whole of life. The cost of your policy will depend on which policy you choose, the cover amount (sum assured) and your personal circumstances.

Making a claim is a simple process and your loved ones can use the funds to ease the financial impact of your passing.

How does life insurance work?

Life insurance can work as easily as four simple steps:

  1. Apply for cover - During the application, you’ll provide details about yourself and your chosen policy. Your eligibility for cover will be assessed and your monthly premium will be calculated
  2. Pay premiums - Once your application has been accepted and your policy is in place, you’ll need to pay a monthly life insurance premium to keep your cover valid
  3. Make a claim - Upon your passing (during the policy term), your loved ones can make a claim on your policy. They’ll typically need to complete a claims form and send proof of your death, often via death certificate
  4. Receive pay out - Upon receipt of a valid claim, your insurer will pay out to your loved ones. Insurers will often try to pay out the funds as quickly as possible but pay out time can vary

Please note: if you pass away after your policy has expired, you cancel your policy or you stop paying your premiums, your loved ones won’t be able to claim on your policy.

Why do you need life insurance?

Life insurance can help to protect the financial future of your loved ones. It can be particularly beneficial if you have young children or anyone who would be financially impacted by your passing.

Often, the proceeds of a life insurance policy are used to allow loved ones to continue with their current standard of living if the worst were to happen.

A life insurance pay out could help to cover:

  • Mortgage or rental costs
  • Household bills and daily living costs
  • Funeral costs
  • Unpaid debts
  • An inheritance to spend as they wish

Who is the best life insurance company UK?

Legal & General have won 'Life Insurance Provider of the Year (Direct)' 5 years in a row (2020 – 2025) at the annual Moneyfacts Consumer Awards[1].

The Moneyfacts Consumer Awards aim to recognise organisations such as banks, building societies, insurers and other financial service providers that are the best in their categories.

Winning this award year after year signifies that they are a great insurer.

What is the best age to get life insurance?

There’s no right or wrong time to get life insurance.

Often it’s a big life event, such as buying a house or starting a family, that triggers the need to secure financial protection.

We all experience these milestones at different times, so there’s no specific ‘best’ age.

However, the longer you delay securing a policy, the more you could pay for your monthly life insurance premium.

Premium prices tend to be cheapest when you’re young and in good health.

How do I choose the best life insurance cover?

There are a number of steps you can take to ensure the cover you’re securing is right for you:

  1. Assess your circumstances - Knowing what you’d like to cover and how much cover you may need can help you establish which policy is likely to be the best to meet your needs
  2. Do your research - Finding out about what each insurer is offering means you’re more informed about your options
  3. Factor in any other benefits you receive - If you receive death in service from your employer, this could reduce the amount of personal cover you require
  4. Compare multiple quotes - This allows you to find a great deal on your chosen policy
  5. Consider using an experienced broker - A life insurance broker (like Reassured) can help you save time and money by providing you with all the information you need and comparing multiple quotes at once

What is the average cost of life insurance?

According to our internal research here at Reassured, the average cost of life insurance in the UK is £32.64 per month.

We calculated this average cost based on 121,561 term life insurance policies sold between 01/01/24 - 31/12/24, with an average cover amount of £160,871.36.

Sources:

All information used in this article has been taken from each providers website, Defaqto, Trustpilot and Fairer Finance and is correct as of 18/02/26

[1]https://www.legalandgeneral.com/insurance/life-insurance/