Reassured, the UK’s largest life insurance broker * , has launched a complete rebrand for the first time since starting out in 2009.

The refreshed brand represents the company’s current position in the market and aligns with their continued growth and diversification strategy.

Reassured is an award-winning broker, working with a panel of major UK life insurance and income protection providers including Aviva, AIG, Legal & General and LV=.

The company’s substantial growth in the last few years has seen several milestones including the launch of a buy online model, which allows customers to compare quotes and purchase cover online, new product offerings, and new strategic partnerships.

Reassured has now provided financial protection to more than 1 million customers nationwide and plan to continue helping customers get access to the best protection for them by diversifying its available products and entering new markets driven by its new visual identity.

From March 1st, Reassured has unveiled a fresh new logo and a palette of exciting new colours which feature on their website and other marketing channels.

Reassured has said goodbye to its outdated orange and blue logo and replaced it with a smart, bold design using a plum and black font.

A major rebranding was anticipated to reflect how the business has evolved over the years and reinforce its presence in the industry as a trusted and reputable brokerage.

The refreshed typeface and new brand palette, which includes plum, green, pink and ruby shades, are reflective of Reassured as an innovative and forward-thinking company.

The new logo has come at an opportune time as Reassured looks to form further corporate partnerships. The broker has recently announced a major partnership with Go.Compare, one of the UK’s most well-known online comparison sites.

Reassured will be providing all of the life insurance products for Go.Compare, via its buy online service, as well as all the telephony sales support. This is the first major partnership of this type for Reassured.

Phil Jeynes, Director of Corporate Strategy, commented:

Phil Jeynes headshot

We’re thrilled to be unveiling our new brand identity this March.

After 14 years providing Life Insurance to over 1 million customers, our brand logo was no longer reflective of Reassured and where we are today.

The new clean, modern logo signifies how we’ve evolved and our position in the market as the top UK life insurance broker * .

We want our brand to stand out against other industry players and our new look puts us ahead of the pack.


Notes to editors:

About Reassured

Reassured is an award-winning, FCA-regulated life insurance broker. As the UK’s largest life insurance broker, the business specialises in arranging life insurance for families across the country and has helped protect over 1,000,000 families.

With over 10 years’ experience in the field, the business’s dedicated customer service team compare quotes from a range of leading insurers to help people find the right insurance policy for them.

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